# What percentage of mobile apps offer social login (Sign in with Apple or Google)?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=809
Tags: mobile, signup, onboarding, ux-patterns
HTML: https://www.lazyweb.com/research/percent-apps-social-login-apple-google
Markdown: https://www.lazyweb.com/research/percent-apps-social-login-apple-google.md

**Answer.** 41% of tracked apps offer social login — 329 of 809 show a Sign in with Apple / Google or continue-with option.[1] It's common but far from universal, and prevalence varies by vertical: 63% in Food & Drink and 57% in Education, versus just 15% in Finance.[2] Whether to add it is more a category and trust question than a default.

> 329 of 809 tracked apps (41%) offer social login (Apple/Google) — July 2026.

## The finding

Social login (Sign in with Apple, Sign in with Google, or continue-with) appears in 329 of 809 apps (40.7%).[1] It clusters by vertical:

| Vertical | Apps w/ social login | Denom | % |
|---|---|---|---|
| Food & Drink | 17 | 27 | 63% |
| Education | 21 | 37 | 57% |
| Navigation | 13 | 25 | 52% |
| Magazines & Newspapers | 13 | 25 | 52% |
| Health & Fitness | 25 | 56 | 45% |
| Shopping | 18 | 44 | 41% |
| Productivity | 25 | 64 | 39% |
| Travel | 16 | 41 | 39% |
| Finance | 7 | 47 | 15% |

Social login is a majority pattern in consumer-convenience categories but a minority in Finance, where accounts are often tied to regulated identity and stronger auth.[2]

## How to apply this

Decide by category and friction, not by 'everyone has it.' If you're in Food & Drink, Education, or Navigation, social login is the norm (52-63%) and its absence adds signup friction relative to peers.[2] In Finance (15%), a native email/password or verified-identity flow is the norm and social login is the exception. Match the expectation your users bring from adjacent apps.

## Caveats

Lower bound: only captured signup/login screens count.[3] Per-vertical denominators are apps-with-screens per category (n>=20 only). Deduped by company; base 809 (751 tagged).[3]

## The numbers

| Stat | Computed from |
| --- | --- |
| 329 of 809 apps (40.7%) offer social login | prevalence_social_login |
| Food & Drink 17/27 (63%), Education 21/37 (57%), Navigation 13/25 (52%), Magazines & Newspapers 13/25 (52%), Health & Fitness 25/56 (45%), Shopping 18/44 (41%), Productivity 25/64 (39%), Travel 16/41 (39%), Finance 7/47 (15%) | social_login_by_category |
| Universe 809 apps; per-vertical cuts require n>=20 apps | universe_denominators |

## Methodology

Universe: 809 mobile apps; per-vertical cuts limited to categories with n>=20 apps-with-screens. Method: social-login tag match deduped by company, July 2026. Caveat: lower bound.

## Sources & citations

- [1] Lazyweb Research analysis of 809 mobile apps (apps with >=1 captured screenshot), July 2026. 329 distinct companies with a social-login tag match over 809.
- [2] Lazyweb Research analysis of 809 mobile apps (apps with >=1 captured screenshot), July 2026. Per-vertical bool_or of social-login tags; denominators are apps-with-screens per category, n>=20.
- [3] Lazyweb Research analysis of 809 mobile apps (apps with >=1 captured screenshot), July 2026. Lower bound; verticals below 20 apps excluded.

## Related questions

- [Which screens do almost every mobile app have, and which are actually rare?](https://www.lazyweb.com/research/most-common-mobile-app-screens-census)
- [What percentage of mobile apps show a notification permission primer?](https://www.lazyweb.com/research/percent-apps-notification-primer-screen)