# What Is LockWidget A/B Testing On Its Paywall CTA?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=13
Tags: paywall, monetization, experiments, mobile, saas, upsell
HTML: https://www.lazyweb.com/research/lockwidget-paywall-cta-experiments
Markdown: https://www.lazyweb.com/research/lockwidget-paywall-cta-experiments.md

**Answer.** Lazyweb Research detected 13 distinct experiments at LockWidget (July 2026), and all 13 touch the paywall. [1] In the CTA dataset LockWidget runs 10 paywall CTA experiments, 6 of which changed the CTA text — a balanced program for a widget-customization utility. [2] These are observed before/after variations with inferred rationale, not company-confirmed A/B tests.

> All 13 detected LockWidget experiments are on the paywall; 6 of its 10 CTA tests rewrote the button (July 2026).

## The finding

Lazyweb Research detected **13 distinct experiments** at LockWidget, **all 13 on the paywall**. [1] In the CTA dataset it runs **10 paywall CTA experiments, 6 of which changed the CTA text**. [2] LockWidget is a pure-paywall experimenter in the widget-customization utility category, iterating the CTA copy on 60% of its detected tests.

## How it compares

LockWidget's 6-of-10 CTA-text-change rate is a balanced profile — more copy-churn than Speechify (3 of 10) but less than Remini's category. Utilities here split effort between button copy and offer structure.

| App | CTA experiments | Changed CTA text |
|---|---|---|
| LockWidget | 10 | 6 [2] |
| Genie | 10 | 4 [3] |

## How to apply it

LockWidget is a benchmark for a customization-utility paywall that balances copy and offer testing (6 of 10). If your widget or utility app runs a paywall, LockWidget shows the category iterates both levers roughly evenly. Test them separately. All are detected variations, not proven winners. [2]

## Caveats

All figures are observed variations with LLM-inferred rationale, not company-confirmed A/B tests — no lift is measured. [1] CTA claims use the 795-experiment CTA dataset. [2]

## The numbers

| Stat | Computed from |
| --- | --- |
| 13 distinct experiments; all 13 on the paywall | company_total:lockwidget (value 13; paywall 13) |
| 10 paywall CTA experiments, 6 changed CTA text | paywall_cta_by_company lockwidget 10/6 |
| Genie 10 CTA experiments, 4 changed CTA text | paywall_cta_by_company genie 10/4 |

## Methodology

Universe: 13 distinct LockWidget experiments (10 CTA experiments) within 4,814 detected diffs / 795 CTA diffs, July 2026. Extraction: LLM-inferred rationale on observed variations. Caveat: detected variations only, never confirmed A/B tests.

## Sources & citations

- [1] Lazyweb Research analysis of 13 detected experiments (LockWidget, ~800-app mobile corpus), July 2026. COUNT(DISTINCT experiment_id) on before/after diffs; splits from is_paywall.
- [2] Lazyweb Research analysis of 795 paywall CTA experiments (146 companies), July 2026. paywall_cta_experiments; lockwidget 10/6.
- [3] Lazyweb Research analysis of 795 paywall CTA experiments (146 companies), July 2026. paywall_cta_experiments; genie 10/4.

## Related questions

- [What Is Genie A/B Testing On Its Paywall CTA?](https://www.lazyweb.com/research/genie-paywall-cta-experiments)
- [What Is Speechify A/B Testing On Its Paywall?](https://www.lazyweb.com/research/speechify-paywall-cta-experiments)
- [Which Apps Run The Most Paywall CTA Experiments?](https://www.lazyweb.com/research/which-apps-run-the-most-paywall-cta-experiments)