# How many onboarding quizzes ask habit or frequency questions?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=119
Tags: onboarding, signup, ux-patterns, retention, experiments
HTML: https://www.lazyweb.com/research/how-many-apps-ask-habit-question-onboarding
Markdown: https://www.lazyweb.com/research/how-many-apps-ask-habit-question-onboarding.md

**Answer.** 23 of 119 quiz apps ask a habit, frequency, or experience-level question — how often, how many times per week, skill level, or time available.[1] These questions calibrate the plan to the user's real routine. They pair naturally with a goal question: goal sets the target, habit sets the starting point.

> 23 of 119 quiz apps ask a habit, frequency, or experience-level question — Lazyweb Research, July 2026.

## The finding

Habit and frequency questions appear in 23 of 119 quiz apps, essentially tied with goal (24) and demographic (24) as the core question types.[1][2] These cover how often the user does something, times per day or week, experience or skill level, and time available.

Named example: betterme asks a habit questionnaire about energy levels during the day — even energy, a lunchtime dip, or needing a nap — with a progress indicator and back navigation.[3] codeacademy-go's experience-level question (Beginner/Intermediate/Advanced) is the education-flavored version of the same idea.[4]

## How to apply it

Use habit questions to set the plan's difficulty and cadence. A goal tells you where the user wants to go; a habit or experience-level answer tells you where they're starting, so the first plan feels achievable rather than intimidating.

Keep answer options behavioral and concrete (times per week, current skill level) rather than aspirational — you want the true baseline, not the ideal one. betterme's specific energy-pattern options are a good model.[3]

## Caveats

The count is deduped by company from vision descriptions and is a lower bound — a habit screen counts only when the vision text names frequency, routine, or experience-level phrasing.[1] Apps that infer habits from other answers rather than asking directly won't be captured.

## The numbers

| Stat | Computed from |
| --- | --- |
| 23 of 119 quiz apps ask a habit/frequency/experience question | question_type_habit |
| 24 goal, 24 demographic for comparison | question_type_goal; question_type_demographic |
| betterme daily-energy habit questionnaire | qualitative betterme |
| codeacademy-go experience-level question | qualitative codeacademy-go |

## Methodology

Universe: 119 quiz apps in the Lazyweb vision corpus. Method: regex over vision_description for habit/frequency/experience phrasing, deduped by company, July 2026. Caveat: lower bound; inferred habits not asked directly are missed.

## Sources & citations

- [1] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. 23 quiz apps ask a habit/frequency/experience question; lower bound.
- [2] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. Goal 24, demographic 24 for comparison.
- [3] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. betterme daily-energy-level habit questionnaire with progress indicator.
- [4] Lazyweb Research analysis of 119 apps (Lazyweb onboarding-quiz corpus), July 2026. codeacademy-go 'select your coding experience level' Beginner/Intermediate/Advanced.

## Related questions

- [What questions do apps ask in an onboarding quiz before the paywall?](https://www.lazyweb.com/research/what-questions-apps-ask-before-paywall)
- [How many onboarding quizzes ask a goal or objective question?](https://www.lazyweb.com/research/how-many-apps-ask-goal-question-onboarding)
- [How many onboarding quizzes ask demographic questions like age or gender?](https://www.lazyweb.com/research/how-many-apps-ask-demographic-question-onboarding)