# How Many Apps Skip Social Login Entirely and Go Email-First?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=289
Tags: signup, onboarding, mobile, ux-patterns, saas
HTML: https://www.lazyweb.com/research/how-many-apps-are-email-first-with-no-social-login
Markdown: https://www.lazyweb.com/research/how-many-apps-are-email-first-with-no-social-login.md

**Answer.** Of 289 apps with captured auth screens tracked by Lazyweb Research, 46.4% (134 apps) show none of the big-three social logins, and 72 of those are email-first with no social option at all.[1][2] So roughly a quarter of all tracked apps (24.9%) present a purely email-first auth screen.

> 46.4% of 289 apps show no big-three social login, and 72 of them (24.9% of all apps) are purely email-first (Lazyweb Research, July 2026).

## The finding

134 of 289 apps (46.4%) show no Apple, Google, or Facebook button on their captured auth screens.[1] Within that group, 72 apps are email-first with no social login at all — 24.9% of the full 289.[2] The remaining no-social apps lean on phone/OTP or other methods rather than email.

## The no-social segment

| Segment | Apps | Share of 289 |
|---|---|---|
| No big-3 social login | 134 | 46.4% [1] |
| — email-first, no social | 72 | 24.9% [2] |
| Offers >=1 social login | 155 | 53.6% [3] |

About half of tracked apps forgo social login entirely, and a quarter commit fully to an email-only entry.

## How to apply it

Going email-first is a legitimate, common choice — a quarter of tracked apps do it.[2] It is especially defensible in verticals where social login is rare (fintech in particular). If you drop social buttons, you join the 46.4% no-social majority rather than an outlier fringe.[1] The tradeoff is a slightly longer path, since social one-tap is off the table.

## Caveats

Extraction-based per company: 'no social' means no Apple/Google/Facebook button was detected on the captured screens, not proof the app never offers one.[1] A social button hidden behind an expander can be missed.

## The numbers

| Stat | Computed from |
| --- | --- |
| 46.4% (134/289) | apple_google_pairing: no big-3 social login |
| 72 apps (24.9%) | apple_google_pairing: email-first no social = 72; 72/289=24.9% |
| 53.6% (155/289) | 289-134=155 apps show >=1 social login; 155/289=53.6% |

## Methodology

Universe: 289 mobile apps with a vision-extracted auth screen. No-social and email-first segments classified by provider detection per company, July 2026. Extraction-based; a missing detection is not proof of absence.

## Sources & citations

- [1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Per-company classification via bool_or of Apple/Google/Facebook/email detection over captured auth screens; deduped per company.

## Related questions

- [Do Most Apps Offer Both Apple and Google Sign In, or Just One?](https://www.lazyweb.com/research/do-apps-offer-both-apple-and-google-sign-in)
- [What Percentage of Apps Offer Sign In With Apple vs Google vs Email?](https://www.lazyweb.com/research/sign-in-with-apple-vs-google-vs-email-prevalence)
- [Do Fintech Apps Offer Social Login on Signup? What Do Finance Apps Use?](https://www.lazyweb.com/research/fintech-app-auth-social-login-prevalence)