# How Common Is Facebook Login on App Signup Screens in 2026?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=289
Tags: signup, onboarding, mobile, ux-patterns
HTML: https://www.lazyweb.com/research/how-common-is-facebook-login-in-app-signup
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**Answer.** Of 289 apps with captured auth screens tracked by Lazyweb Research, only 22.1% (64 apps) still show a Facebook login button.[1] That is less than half the prevalence of Google (48.8%) or Apple (43.6%), making Facebook a minority provider rather than a default.

> Facebook login appears on just 22.1% of 289 apps with captured auth screens, less than half of Google's 48.8% (Lazyweb Research, July 2026).

## The finding

Facebook login is present on 64 of 289 apps (22.1%) with vision-extracted auth screens.[1] It sits far behind Google (141 apps, 48.8%), Apple (126, 43.6%), and email (210, 72.7%), and even trails phone/OTP (75, 26.0%).[2][3][4][5] Among social providers specifically, Facebook is clearly the third choice.

## Facebook vs the field

| Provider | Apps | Share |
|---|---|---|
| Email | 210 | 72.7% [4] |
| Google | 141 | 48.8% [2] |
| Apple | 126 | 43.6% [3] |
| Phone / OTP | 75 | 26.0% [5] |
| Facebook | 64 | 22.1% [1] |

Facebook is the only 'big' social provider under 25% prevalence in the tracked set.

## How to apply it

Facebook login is no longer table-stakes: fewer than one in four tracked apps still surface it.[1] If you are trimming an auth screen, Facebook is the safest social button to drop — Google and Apple carry roughly double its prevalence and cover most social-login expectations.[2][3] Keep it only if your audience skews toward demographics that still favor Facebook accounts.

## Caveats

Extraction-based: 22.1% reflects Facebook buttons detected on captured screens across 289 apps, not a full provider audit.[1] Some apps may offer Facebook behind an 'other options' expander not shown on the captured screen.

## The numbers

| Stat | Computed from |
| --- | --- |
| 22.1% (64/289) | facebook_auth_prevalence |
| 48.8% (141/289) | sign_in_with_google_prevalence |
| 43.6% (126/289) | sign_in_with_apple_prevalence |
| 72.7% (210/289) | email_auth_prevalence |
| 26.0% (75/289) | phone_auth_prevalence |

## Methodology

Universe: 289 mobile apps with a vision-extracted auth screen. Facebook detected via regex ('with facebook','facebook sign','facebook login') over vision text, deduped per company, July 2026. Extraction-based; absence is not proof of absence.

## Sources & citations

- [1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Facebook-button prevalence via vision-text regex over 289 apps' captured signup/login screens, deduped per company.

## Related questions

- [What Percentage of Apps Offer Sign In With Apple vs Google vs Email?](https://www.lazyweb.com/research/sign-in-with-apple-vs-google-vs-email-prevalence)
- [How Many Apps Offer Sign In With Google on Their Signup Screen?](https://www.lazyweb.com/research/how-many-apps-offer-sign-in-with-google)
- [Do Most Apps Offer Both Apple and Google Sign In, or Just One?](https://www.lazyweb.com/research/do-apps-offer-both-apple-and-google-sign-in)