# How common is a feed screen in web products?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=11753
Tags: web, retention, ux-patterns, design
HTML: https://www.lazyweb.com/research/how-common-is-a-feed-screen-in-web-products
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**Answer.** 52% of tracked web companies have a feed screen: 350 of 671, across 1,252 labeled screens — the 4th most common type.[1][2] Feed is 100% in-product.[3] It slightly out-covers landing and dashboard by company count, driven by content and consumer verticals where the feed is the home surface.

> 52% of tracked web companies (350 of 671) have a feed screen; 1,252 feed screens in all — Lazyweb Research, July 2026.

## The finding

Feed ranks 4th by volume (1,252 screens) and by company coverage (350 of 671, 52.2%), marginally ahead of landing (347 companies) and clearly ahead of dashboard (300).[1][2] All feed screens are in-product.[3] The named leaders are consumer content platforms:

| Company | Feed screens |
|---|---|
| nextdoor | 38 |
| spotify | 30 |
| youtube | 27 |
| masterclass | 20 |
| twitch | 18 |
| hbo-max | 18 |

## How to apply it

Feed is the dominant home surface in News (71 screens), Music (50), and Entertainment (29) verticals.[4] If you're designing the post-login home for a consumption product, the census favors a feed over a dashboard or search page. The depth leaders (nextdoor 38, spotify 30) show feed is often a multi-variant surface — home feed, following feed, discovery feed — so scope it as a family of feeds, not one screen.

## Caveats

Feed spans home feeds, activity feeds, and content grids; the census counts the type, not the feed algorithm or layout.[1] Per-company counts reflect capture depth. The vertical cuts are small-n (5-8 companies) and reported as absolute counts.[4] Single June 2026 capture wave.

## The numbers

| Stat | Computed from |
| --- | --- |
| 1,252 feed screens (4th most common) | screen_type_leaderboard: feed 1,252 |
| 350 of 671 companies (52.2%) have feed; landing 347, dashboard 300 | screen_type_company_coverage: feed 52.2%, landing 51.7%, dashboard 44.7% |
| feed is 100% in-product | in_product_by_screen_type: feed 100% in-product |
| top feed depth: nextdoor 38, spotify 30, youtube 27, masterclass 20, twitch 18, hbo-max 18; News feed 71, Music feed 50, Entertainment feed 29 | qualitative feed examples + vertical_screen_mix_content |

## Methodology

Universe: 11,753 labeled desktop product screens across 671 web companies (sites_screen_labels), captured June 2026. Method: frequency and per-company coverage for screen_type='feed', plus content-vertical mix. Caveat: feed spans multiple feed types; vertical cuts small-n; single wave.

## Sources & citations

- [1] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Feed frequency; captured June 2026.
- [2] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Feed vs landing vs dashboard company coverage.
- [3] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. is_in_product by type; feed 100% in-product.
- [4] Lazyweb Research analysis of 11,753 labeled desktop product screens (671 web companies), July 2026. Top feed examples and content-vertical mix.

## Related questions

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