# How common are checkout-upsell (order-bump) screens in mobile apps?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=23407
Tags: checkout, upsell, cancellation, monetization, mobile, retention
HTML: https://www.lazyweb.com/research/how-common-are-checkout-upsell-order-bump-screens
Markdown: https://www.lazyweb.com/research/how-common-are-checkout-upsell-order-bump-screens.md

**Answer.** Checkout-upsell screens are rare in the mobile corpus: only 70 canonical screens across 23,407 are categorized as 'checkout upsell'.[3] By comparison, cancel-subscription screens — where retention save-offers live — number 332.[3] Order-bump-style upsells are a small, specialized surface on mobile; the bigger in-product upsell action happens on banners, feature gates, and settings.

> Just 70 of 23,407 canonical mobile screens are checkout-upsell screens — Lazyweb Research, July 2026.

## Finding

Absolute canonical-screen counts (not shares of all screens):[3]

| Screen category | Canonical screens |
|---|---|
| Checkout upsell | 70 |
| Cancel subscription | 332 |

Cancel-subscription screens outnumber checkout-upsell screens roughly 5-to-1, which fits mobile's reality: most purchase flows run through the app-store sheet, leaving little room for an in-app order bump, while cancellation flows are where apps concentrate save-offers and downgrade upsells.

## How to apply

On mobile, don't over-invest in a classic checkout order bump — the surface barely exists in the corpus (70 screens). Put upsell energy where it actually lives: in-product banners, feature gates, settings entries, and the cancellation flow (332 screens), which is a proven place to present a save-offer or plan switch before the user leaves.

## Caveats

These are absolute canonical-screen counts, deliberately not expressed as a share of all screens because is_paywall is NULL on 21,824/23,407 rows.[3] Counts reflect how the corpus is categorized, not conversion or revenue.

## The numbers

| Stat | Computed from |
| --- | --- |
| 70 of 23,407 | checkout_upsell_screens: 70 canonical screens |
| 332 of 23,407 | cancel_subscription_screens: 332 canonical screens |
| 21,824/23,407 NULL | smallSampleWarnings: sc_canonical.is_paywall NULL on 21,824/23,407 |

## Methodology

Universe: 23,407 canonical mobile screens across the tracked app corpus. Method: absolute count by screen category, July 2026. Caveat: is_paywall is NULL on 21,824/23,407 rows, so gating is reported as absolute counts, never as a share of all screens.

## Sources & citations

- [3] Lazyweb Research analysis of 23,407 canonical mobile screens (tracked app corpus), July 2026. Canonical-screen category counts; is_paywall is NULL on 21,824/23,407 rows so gating is reported as app-count prevalence or absolute screen counts, never as a share of all screens.

## Related questions

- [Where do retention save-offers and downgrade upsells appear?](https://www.lazyweb.com/research/where-do-retention-save-offers-appear-cancel-flow)
- [Where do freemium apps place upgrade prompts inside the product?](https://www.lazyweb.com/research/where-freemium-apps-place-in-product-upgrade-prompts)