# Do Most Apps Offer Both Apple and Google Sign In, or Just One?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=289
Tags: signup, onboarding, mobile, ux-patterns, design
HTML: https://www.lazyweb.com/research/do-apps-offer-both-apple-and-google-sign-in
Markdown: https://www.lazyweb.com/research/do-apps-offer-both-apple-and-google-sign-in.md

**Answer.** Of 289 apps with captured auth screens tracked by Lazyweb Research, 38.1% (110 apps) offer both Apple and Google, while 46.4% (134) show none of the big three social logins.[1][2] Single-provider setups are rarer: 10.4% are Google-only and 4.8% are Apple-only.

> 38.1% of 289 apps offer both Apple and Google sign-in, while 46.4% show no big-three social login at all (Lazyweb Research, July 2026).

## The finding

Among 289 apps, provider combinations split as follows: 38.1% (110) offer both Apple and Google; 10.4% (30) are Google-only; 4.8% (14) are Apple-only; and 46.4% (134) show none of Apple, Google, or Facebook.[1][2][3][4] Of that no-social group, 72 apps are email-first with no social option at all.[5]

## Provider-combo breakdown

| Combination | Apps | Share of 289 |
|---|---|---|
| Both Apple + Google | 110 | 38.1% [1] |
| Google only (no Apple) | 30 | 10.4% [3] |
| Apple only (no Google) | 14 | 4.8% [4] |
| No big-3 social login | 134 | 46.4% [2] |
| — of which email-first, no social | 72 | 24.9% [5] |

When an app offers social login at all, offering both providers is by far the most common choice.

## How to apply it

The pattern is bimodal: apps tend to either ship the Apple+Google pair (38.1%) or skip social entirely (46.4%), with one-sided setups the exception.[1][2] If you decide to add social login, budget for the pair — Google-only (10.4%) and Apple-only (4.8%) are the uncommon minority, and iOS guidelines push single-provider setups toward the pair anyway.[3][4]

## Caveats

Combos are extraction-based per company: 'no big-3 social login' means no Apple/Google/Facebook button was detected on the captured screens, not a guarantee the app lacks them.[1] Password-entry and mid-flow states without a provider chooser can suppress detection.

## The numbers

| Stat | Computed from |
| --- | --- |
| 38.1% (110/289) | apple_google_pairing: both Apple+Google |
| 46.4% (134/289) | apple_google_pairing: no big-3 social login |
| 10.4% (30/289) | apple_google_pairing: Google-only |
| 4.8% (14/289) | apple_google_pairing: Apple-only |
| 72 apps (24.9%) | apple_google_pairing: email-first with no social (72 of 289 = 24.9%) |

## Methodology

Universe: 289 mobile apps with a vision-extracted auth screen. Each app classified by which providers were detected across its captured screens (bool_or per provider), July 2026. Extraction-based; a missing detection is not proof of absence.

## Sources & citations

- [1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Per-company provider-combo classification via bool_or of Apple/Google/Facebook/email detection over captured auth screens; deduped per company.

## Related questions

- [What Percentage of Apps Offer Sign In With Apple vs Google vs Email?](https://www.lazyweb.com/research/sign-in-with-apple-vs-google-vs-email-prevalence)
- [How Many Auth Options Does the Typical Signup Screen Show?](https://www.lazyweb.com/research/how-many-auth-options-does-a-signup-screen-show)
- [How Many Apps Skip Social Login Entirely and Go Email-First?](https://www.lazyweb.com/research/how-many-apps-are-email-first-with-no-social-login)