# What companies A/B test, by page area Source: Lazyweb Research 29 data-backed questions on What companies A/B test, by page area. HTML: https://www.lazyweb.com/research/category/what-companies-a-b-test-by-page-area Markdown: https://www.lazyweb.com/research/category/what-companies-a-b-test-by-page-area.md ## Questions - [Which Page Areas Get A/B Tested Most — Hero, Pricing, or CTA?](https://www.lazyweb.com/research/which-page-areas-get-ab-tested-most) Across 2,160 area-level annotations on 1,126 detected experiments (from 4,814 UI experiments Lazyweb Research observed across 362 companies, July 2026), the hero is the single most-tested area at 488… - [Which Experiment Areas Look Highest-Impact in Detected A/B Tests?](https://www.lazyweb.com/research/which-page-areas-look-highest-impact-in-detected-tests) Across 2,160 area annotations Lazyweb Research scored in July 2026, offer carries the highest average model-assigned impact among high-volume areas at 3.69/5, followed by pricing at 3.53 and hero at… - [What Are Companies A/B Testing on Their Hero Sections Right Now?](https://www.lazyweb.com/research/what-are-companies-ab-testing-on-hero-sections) The hero is the single most-tested area: 488 of 2,160 annotations (23.2%) across 405 distinct experiments Lazyweb Research observed by July 2026. It splits almost evenly by platform — 272 web and 216… - [What Are Companies A/B Testing on the Offer (Discounts and Trials)?](https://www.lazyweb.com/research/what-are-companies-ab-testing-on-the-offer) Offer — discounts, trials, and deal framing — is the highest-impact high-volume area Lazyweb Research tracks: 301 of 2,160 annotations (14.3%) with an average model impact of 3.69/5, the top score am… - [What Are Companies A/B Testing on Pricing Right Now?](https://www.lazyweb.com/research/what-are-companies-ab-testing-on-pricing) Pricing is a top-three test area: 301 of 2,160 annotations (14.3%) across 260 experiments Lazyweb Research observed by July 2026, with an average model impact of 3.53/5 — second only to offer among h… - [What Are Companies A/B Testing on Value Props and Feature Lists?](https://www.lazyweb.com/research/what-are-companies-ab-testing-on-value-props) Value props — benefit bullets and feature lists — is the fourth most-tested area: 276 of 2,160 annotations (13.1%) across 254 experiments Lazyweb Research observed by July 2026. It is heavily tested… - [What Are Companies A/B Testing on Their CTA Buttons?](https://www.lazyweb.com/research/what-are-companies-ab-testing-on-the-cta) CTA is the fifth most-tested area: 232 of 2,160 annotations (11.0%) across 225 experiments Lazyweb Research observed by July 2026. It splits 141 mobile / 91 web, with an average model impact of 3.16/… - [Hero vs Pricing: Which Should I A/B Test First?](https://www.lazyweb.com/research/hero-vs-pricing-which-should-i-ab-test-first) Across 2,160 area annotations Lazyweb Research tracked in July 2026, the hero is tested more often (488 annotations, 23.2%) but pricing scores higher on model-assigned impact (3.53 vs 3.28, with 53.8… - [How Many Companies Are Running Detectable UI Experiments, and Who Tests Most?](https://www.lazyweb.com/research/how-many-companies-run-detected-ui-experiments) Lazyweb Research detected 4,814 before/after UI experiments across 362 distinct companies within its ~800-app corpus by July 2026; 2,160 of those experiments carry area-level annotations. Testing is… - [What Are Companies A/B Testing In Landing-Page Navigation Right Now?](https://www.lazyweb.com/research/what-companies-ab-test-nav-landing-pages) Across 144 navigation experiments tracked by Lazyweb Research (all web, out of 2,160 area-annotated experiments), the dominant move is stripping the nav down, not adding to it [1]. NAV is the sixth m… - [What Do Companies A/B Test In Paywall Secondary Actions Like Restore And Skip?](https://www.lazyweb.com/research/what-companies-ab-test-secondary-actions-paywalls) Across 112 secondary-action experiments tracked by Lazyweb Research (out of 2,160 area-annotated experiments), the pattern is subtraction: removing opt-ins, ads, and escape hatches that pull attentio… - [What Are Companies A/B Testing In Web Signup And Lead Forms?](https://www.lazyweb.com/research/what-companies-ab-test-signup-forms-web) Across 37 form experiments tracked by Lazyweb Research (all web, out of 2,160 area-annotated experiments), the form is the least-tested major area but the highest by model-assigned impact, averaging… - [Which Page Areas Look Highest-Impact In Detected A/B Tests?](https://www.lazyweb.com/research/which-page-areas-highest-impact-experiments) Across 2,160 area-annotated experiments tracked by Lazyweb Research, FORM (3.84/5), OFFER (3.69/5), and PRICING (3.53/5) carry the highest model-assigned impact scores, while NAV (2.74) and LEGAL/TRU… - [Which Page Area Should A Growth Team A/B Test First?](https://www.lazyweb.com/research/which-page-area-should-i-test-first) Based on 2,160 area-annotated experiments tracked by Lazyweb Research, the two areas that combine large tested volume with the highest high-impact share are OFFER (301 tests, 66% scored high-impact)… - [Web Vs Mobile: Which Page Areas Do Companies A/B Test On Each?](https://www.lazyweb.com/research/web-vs-mobile-which-page-areas-get-tested) Across 2,160 area-annotated experiments tracked by Lazyweb Research (1,280 mobile / 880 web), the tested surfaces split cleanly by platform: NAV, FORM, and ANNOUNCEMENT BAR are essentially 100% web,… - [How Often Do Companies Actually Change The Paywall CTA Text When They Test It?](https://www.lazyweb.com/research/how-often-paywall-cta-text-changes-experiments) Across 795 paywall CTA experiments tracked by Lazyweb Research (146 companies), the CTA button text itself changed in only 43.3% of them (344) [1]. That means most paywall-CTA experiments hold the bu… - [What Page Areas Are Education Companies A/B Testing?](https://www.lazyweb.com/research/what-education-companies-ab-test-page-area) Across 259 area-annotated experiments from education companies tracked by Lazyweb Research (159 experiments, 17 companies), the offer is the most-tested area by a wide margin: 67 OFFER annotations, a… - [What Page Areas Are Health And Fitness Companies A/B Testing?](https://www.lazyweb.com/research/what-health-fitness-companies-ab-test-page-area) Across 195 area-annotated experiments from health & fitness companies tracked by Lazyweb Research (117 experiments, 25 companies), the hero leads (50 annotations), followed by pricing (40) and offer… - [What Page Areas Are Photo And Video Companies A/B Testing?](https://www.lazyweb.com/research/what-photo-video-companies-ab-test-page-area) Across 159 area-annotated experiments from photo & video companies tracked by Lazyweb Research (67 experiments, 11 companies), the hero leads (34 annotations), then pricing (27) and CTA (22) [1]. Pho… - [What Page Areas Are Graphics And Design Companies A/B Testing?](https://www.lazyweb.com/research/what-graphics-design-companies-ab-test-page-area) Across 115 area-annotated experiments from graphics & design companies tracked by Lazyweb Research (57 experiments, 11 companies), pricing leads (35 annotations) ahead of offer (20) — one of the few… - [What Page Areas Are Music Companies A/B Testing?](https://www.lazyweb.com/research/what-music-companies-ab-test-page-area) Across 107 area-annotated experiments from music companies tracked by Lazyweb Research (73 experiments, 10 companies), the offer leads (36 annotations) ahead of CTA (21) — an offer-first mix like edu… - [What Page Areas Are Entertainment Companies A/B Testing?](https://www.lazyweb.com/research/what-entertainment-companies-ab-test-page-area) Across 109 area-annotated experiments from entertainment companies tracked by Lazyweb Research (51 experiments, 8 companies), the hero leads (26 annotations), then offer (16) and pricing (15) [1]. It… - [What Page Areas Are Finance Companies A/B Testing?](https://www.lazyweb.com/research/what-finance-companies-ab-test-page-area) Across 70 area-annotated experiments from finance companies tracked by Lazyweb Research (38 experiments, 11 companies), the hero leads (16 annotations), then value props (14) and offer (10) [1]. Fina… - [What Page Areas Are B2B / Business Companies A/B Testing?](https://www.lazyweb.com/research/what-business-companies-ab-test-page-area) Across 119 area-annotated experiments from business-category companies tracked by Lazyweb Research (72 experiments, just 5 companies), the hero leads (37 annotations) and FORM is unusually prominent… - [What Are Companies A/B Testing In Social Proof And Trust Elements?](https://www.lazyweb.com/research/what-companies-ab-test-social-proof) Across 48 social-proof and 57 legal/trust experiments tracked by Lazyweb Research (out of 2,160 area-annotated experiments), both are lightly tested and low-impact by model score [1][2]. SOCIAL PROOF… - [What Are Companies A/B Testing In Announcement Bars?](https://www.lazyweb.com/research/what-companies-ab-test-announcement-bars) Across 63 announcement-bar experiments tracked by Lazyweb Research (all web, out of 2,160 area-annotated experiments), the announcement bar is a lightly tested, low-impact area: average model impact… - [Which Companies Run The Most Detected A/B Tests Across Page Areas?](https://www.lazyweb.com/research/which-companies-run-the-most-ab-tests) Across 1,126 area-annotated experiments tracked by Lazyweb Research, the most-tested companies are Workday (32 annotated experiments), Navan (24), and a cluster tied at 22 — Memrise, YouTube Music, a… - [How Many Companies Are Detectably A/B Testing, And Across How Many Experiments?](https://www.lazyweb.com/research/how-many-companies-ab-test-and-how-often) Lazyweb Research detected 4,814 before/after UI experiments across 362 distinct companies within its ~800 tracked-apps corpus [1][2]. Of those, 2,160 area-level annotations cover 1,126 experiments, a… - [What Page Areas Are Productivity Companies A/B Testing?](https://www.lazyweb.com/research/what-productivity-companies-ab-test-page-area) Across 263 area-annotated experiments from productivity companies tracked by Lazyweb Research (117 experiments, 28 companies), the hero leads (51 annotations), with NAV, VALUE PROPS, and PRICING tied…