# Signup and login pattern benchmarks Source: Lazyweb Research 19 data-backed questions on Signup and login pattern benchmarks. HTML: https://www.lazyweb.com/research/category/signup-and-login-pattern-benchmarks Markdown: https://www.lazyweb.com/research/category/signup-and-login-pattern-benchmarks.md ## Questions - [What Percentage of Apps Offer Sign In With Apple vs Google vs Email?](https://www.lazyweb.com/research/sign-in-with-apple-vs-google-vs-email-prevalence) Across 289 apps with vision-extracted signup/login screens tracked by Lazyweb Research, 72.7% show an email option, 48.8% show Sign in with Google, and 43.6% show Sign in with Apple.[1] Email is stil… - [How Many Apps Offer Sign In With Google on Their Signup Screen?](https://www.lazyweb.com/research/how-many-apps-offer-sign-in-with-google) Of 289 apps with captured auth screens tracked by Lazyweb Research, 48.8% (141 apps) show a Sign in with Google button.[1] That makes Google the most common social provider, narrowly ahead of Apple a… - [How Many Apps Offer Sign In With Apple on Their Signup Screen?](https://www.lazyweb.com/research/how-many-apps-offer-sign-in-with-apple) Of 289 apps with captured auth screens tracked by Lazyweb Research, 43.6% (126 apps) show a Sign in with Apple button.[1] Apple trails Google (48.8%) by about five points and email (72.7%) by a wide… - [Do Most Apps Offer Both Apple and Google Sign In, or Just One?](https://www.lazyweb.com/research/do-apps-offer-both-apple-and-google-sign-in) Of 289 apps with captured auth screens tracked by Lazyweb Research, 38.1% (110 apps) offer both Apple and Google, while 46.4% (134) show none of the big three social logins.[1][2] Single-provider set… - [How Many Auth Options Does the Typical Signup Screen Show?](https://www.lazyweb.com/research/how-many-auth-options-does-a-signup-screen-show) Across 494 chooser screens (out of 998 vision-covered auth screens) tracked by Lazyweb Research, the mean is 2.0 auth options and the single most common layout is just one option, on 40.7% of chooser… - [Sign Up vs Sign In: How Many Steps Does Each Take?](https://www.lazyweb.com/research/signup-vs-signin-how-many-steps) Across 149 signup flows and 118 signin flows tracked by Lazyweb Research, signup averages 6.2 steps versus 4.7 for signin — about 1.5 steps, or 32%, longer.[1][2] Median signup is 5 steps (range 2-16… - [How Common Is Facebook Login on App Signup Screens in 2026?](https://www.lazyweb.com/research/how-common-is-facebook-login-in-app-signup) Of 289 apps with captured auth screens tracked by Lazyweb Research, only 22.1% (64 apps) still show a Facebook login button.[1] That is less than half the prevalence of Google (48.8%) or Apple (43.6%… - [How Many Apps Skip Social Login Entirely and Go Email-First?](https://www.lazyweb.com/research/how-many-apps-are-email-first-with-no-social-login) Of 289 apps with captured auth screens tracked by Lazyweb Research, 46.4% (134 apps) show none of the big-three social logins, and 72 of those are email-first with no social option at all.[1][2] So r… - [What Do Apps Change When They A/B Test Their Signup and Login Screens?](https://www.lazyweb.com/research/auth-screen-ab-tests-what-do-apps-change) Lazyweb Research detected 347 before/after auth-screen experiments across 85 companies.[1] The recurring changes cluster around swapping modal logins for full-screen branded ones, adding concrete inc… - [When Do Apps Ask for Your Phone Number vs Email During Signup?](https://www.lazyweb.com/research/when-apps-ask-phone-vs-email-signup) Across 149 signup flows tracked by Lazyweb Research, 76% (113) collect email versus 44% (65) that collect a phone number or OTP[1]. Email is requested earlier — at an average step 3.5, about 54% of t… - [Should a Signup Screen Offer Both Apple and Google, or Just One?](https://www.lazyweb.com/research/apple-and-google-both-or-one) Across 289 companies tracked by Lazyweb Research, 38% offer both Apple and Google sign-in, while 46% show no big-three social login at all[1]. Only 10% are Google-only and 5% Apple-only — offering ex… - [Do Fintech Apps Offer Social Login at Signup?](https://www.lazyweb.com/research/fintech-auth-social-login-rare) Across 20 finance apps tracked by Lazyweb Research, only 1 shows Apple sign-in and 2 show Google — social login is nearly absent in fintech versus roughly half of the overall corpus[1]. Email dominat… - [What Auth Methods Do Productivity Apps Use at Signup?](https://www.lazyweb.com/research/productivity-apps-google-first-auth) Across 21 productivity apps tracked by Lazyweb Research, email (18) and Google (14) dominate while phone auth is nearly absent (1 of 21)[1]. Apple appears on 9 and guest mode on just 1[1]. Productivi… - [What Auth Options Do Health and Fitness Apps Offer at Signup?](https://www.lazyweb.com/research/health-fitness-auth-benchmarks) Across 16 health and fitness apps tracked by Lazyweb Research, email leads (11) followed by Google (7) and Apple (5)[1]. Phone (3) and guest mode (4) are present but secondary[1]. Health and fitness… - [What Sign-Up Methods Do Education Apps Offer?](https://www.lazyweb.com/research/education-apps-auth-benchmarks) Across 16 education apps tracked by Lazyweb Research, email (10), Google (8), and Apple (7) are the core options, with guest mode on 4[1]. Phone auth is nearly absent (1 of 16)[1]. Education signup l… - [Which App Verticals Actually Use Phone-First Signup?](https://www.lazyweb.com/research/phone-first-signup-which-verticals) Across the Lazyweb Research corpus, phone auth is rare overall (26% of 289 companies) and concentrated in a few verticals — social networking is the only one where phone (7) beats email (4)[1][2]. Fo… - [Which Verticals Let Users Browse as a Guest Before Signup?](https://www.lazyweb.com/research/guest-mode-which-verticals-defer-signup) Across 289 companies tracked by Lazyweb Research, 21.5% (62) offer guest or deferred entry, and it clusters in Travel (9 of 18), Shopping (9 of 23), Entertainment (8 of 19), and Food and Drink (7 of… - [What Auth and Guest Options Do Shopping Apps Offer?](https://www.lazyweb.com/research/shopping-apps-auth-benchmarks) Across 23 shopping apps tracked by Lazyweb Research, email leads (20), followed by Google (15) and Apple (11), with 9 offering guest mode[1]. Phone auth is present but minor (7 of 23)[1]. Shopping si… - [How Many Signup and Login Screen Experiments Do Top Apps Run?](https://www.lazyweb.com/research/how-many-auth-screen-experiments-tracked) Lazyweb Research detected 347 before/after auth-screen experiments across 85 companies in the tracked corpus[1]. Observed changes cluster around brand-first welcome redesigns, provider-button contras…