# What Is Brainly A/B Testing On Its Signup And Brainly+ Paywall?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=77
Tags: signup, paywall, trials, pricing, onboarding, experiments
HTML: https://www.lazyweb.com/research/brainly-signup-paywall-experiments
Markdown: https://www.lazyweb.com/research/brainly-signup-paywall-experiments.md

**Answer.** Lazyweb Research detected 77 distinct experiments at Brainly (July 2026), evenly split between paywall (at least 10) and signup (at least 10). [1] The detected direction is pricing transparency on the trial paywall and reframing the entry screen around joining rather than re-authenticating. [2] These are observed variations with inferred rationale, not confirmed A/B tests.

> Lazyweb Research detected 77 Brainly experiments (July 2026), including a Brainly+ paywall that added explicit post-trial pricing under the 7-day-trial CTA.

## The finding

Lazyweb Research detected **77 distinct experiments** at Brainly, with paywall (at least 10) and signup (at least 10) both represented. [1] Brainly iterates the two ends of its funnel — acquisition and monetization — at comparable volume, making it a useful two-surface case study for an education app.

## What actually changed

On the paywall (2026-01-28), the Brainly+ screen added an explicit post-trial monthly price and cancel-anytime copy directly under the 7-day-trial CTA, with the headline and CTA unchanged — inferred rationale: pricing transparency reduces trial anxiety without weakening the offer. [2] On signup (2026-01-28), a return-login screen ("Welcome again," username + password, LOG IN) was replaced by a "Join Brainly Community" email-first SIGN UP screen — reframing the entry point around joining rather than re-authenticating. [3]

| Surface | Detected change | Inferred rationale |
|---|---|---|
| Paywall | Post-trial price + cancel-anytime added under CTA | Transparency lowers trial anxiety [2] |
| Signup | Return-login -> "Join Brainly Community" sign-up | Reframing around joining improves new-user acquisition [3] |

## How to apply it

Brainly's paywall change is a clean transparency test: surface the post-trial price and cancel terms under the CTA without touching the headline or the offer. If your trial paywall hides post-trial pricing, this is a low-risk variant to try. The signup change — leading with "join" instead of "log in" for first-time visitors — is a separate acquisition test. Both are detected variations, not proven winners. [2][3]

## Caveats

All figures are observed variations with LLM-inferred rationale, not company-confirmed A/B tests — no lift is measured. [1] Surface splits are lower bounds (screen category unlabeled on many experiments). [4]

## The numbers

| Stat | Computed from |
| --- | --- |
| 77 distinct experiments; at least 10 paywall, 10 signup | company_total:brainly (value 77; paywall 10, signup 10) |
| Brainly+ added post-trial price + cancel copy under CTA, 2026-01-28 | qualitative[] brainly 2026-01-28 (paywall) entry |
| Return-login -> 'Join Brainly Community' sign-up, 2026-01-28 | qualitative[] brainly 2026-01-28 (signup) entry |
| 1,425 of 4,814 experiments have no screen category | screen_category_null_on_experiments (1425/4814) |

## Methodology

Universe: 77 distinct Brainly experiments within 4,814 detected diffs, July 2026. Extraction: LLM-inferred rationale on observed variations. Caveat: detected variations only, never confirmed A/B tests.

## Sources & citations

- [1] Lazyweb Research analysis of 77 detected experiments (Brainly, ~800-app mobile corpus), July 2026. COUNT(DISTINCT experiment_id) on before/after diffs; surface splits from is_paywall + screen_category.
- [2] Lazyweb Research analysis of 77 detected experiments (Brainly), July 2026. Dated before/after diff, 2026-01-28; rationale LLM-inferred.
- [3] Lazyweb Research analysis of 77 detected experiments (Brainly), July 2026. Dated before/after diff, 2026-01-28; rationale LLM-inferred.
- [4] Lazyweb Research analysis of 4,814 detected experiments (276 companies), July 2026. screen_category NULL on 1,425 experiments; surface splits are lower bounds.

## Related questions

- [What Has Zoom Changed On Its Signup Flow?](https://www.lazyweb.com/research/zoom-signup-flow-experiments)
- [Which Experiments Has Babbel Run On Its Pricing, And What Changed?](https://www.lazyweb.com/research/babbel-pricing-paywall-experiments)
- [Which Apps Are Adding Pricing Transparency To Their Paywalls?](https://www.lazyweb.com/research/which-apps-add-pricing-transparency-experiments)