# Should a Signup Screen Offer Both Apple and Google, or Just One?

Source: Lazyweb Research
Published: 2026-07-07
Sample size: n=289
Tags: signup, ux-patterns, design, saas, mobile
HTML: https://www.lazyweb.com/research/apple-and-google-both-or-one
Markdown: https://www.lazyweb.com/research/apple-and-google-both-or-one.md

**Answer.** Across 289 companies tracked by Lazyweb Research, 38% offer both Apple and Google sign-in, while 46% show no big-three social login at all[1]. Only 10% are Google-only and 5% Apple-only — offering exactly one of the two is the rarest configuration[1]. The real decision is less Apple-vs-Google and more whether to include social login at all.

> 38% of companies offer both Apple and Google sign-in while 46% show no big-three social login at all — across 289 companies tracked by Lazyweb Research, July 2026.

## The finding

Among 289 companies with vision-covered auth screens: **38.1% (110) offer both Apple and Google**, **10.4% (30) are Google-only**, **4.8% (14) are Apple-only**, and **46.4% (134) show none of the big-three social providers** (Apple, Google, Facebook)[1]. Of that 134, **72 are email-first with no social login at all**[1]. Picking exactly one of Apple/Google is the least common pattern in the corpus.

## Breakdown

| Configuration | Companies | Share |
|---------------|-----------|-------|
| Both Apple + Google | 110 | 38.1% |
| Google-only | 30 | 10.4% |
| Apple-only | 14 | 4.8% |
| No big-3 social | 134 | 46.4% |
| — of which email-first, no social | 72 | 24.9% |

Provider prevalence overall: Google appears on 48.8% of companies' auth screens, Apple on 43.6%[2].

## How to apply it

If you commit to social login, offer Apple and Google together — that is what 38% do, and one-sided setups are rare (Apple-only 5%, Google-only 10%). But nearly half of tracked companies skip big-three social entirely, and a quarter are pure email-first, so 'no social login' is a fully mainstream choice, especially in regulated or identity-sensitive verticals.

## Caveats

Provider presence is vision-text extraction, not ground truth — an absent match is not proof the app lacks the provider[2]. Facebook appears on only 22.1% of companies, so the big-three is effectively an Apple/Google story with Facebook as a fading third[2].

## The numbers

| Stat | Computed from |
| --- | --- |
| both Apple+Google 110/289 (38.1%); Google-only 30 (10.4%); Apple-only 14 (4.8%); no big-3 social 134 (46.4%); email-first no social 72 (24.9%) | apple_google_pairing stat |
| Google 141/289 (48.8%); Apple 126/289 (43.6%); Facebook 64/289 (22.1%) | sign_in_with_google_prevalence, sign_in_with_apple_prevalence, facebook_auth_prevalence stats |

## Methodology

Universe: 289 companies with vision-extracted auth screens in the Lazyweb corpus; provider combinations from per-company boolean flags, July 2026. Caveat: extraction-based; absence is not proof of absence.

## Sources & citations

- [1] Lazyweb Research analysis of 289 companies with vision-covered auth screens, July 2026. Company-level provider combinations computed via boolean OR per provider across each company's auth screens.
- [2] Lazyweb Research analysis of 289 companies with vision-covered auth screens, July 2026. Provider prevalence from vision-text regex on captured auth screens; de-duplicated by company.

## Related questions

- [How Many Auth Options Does the Typical Signup Screen Show?](https://www.lazyweb.com/research/auth-options-per-signup-screen-count)
- [Do Fintech Apps Offer Social Login at Signup?](https://www.lazyweb.com/research/fintech-auth-social-login-rare)
- [What Auth Methods Do Productivity Apps Use at Signup?](https://www.lazyweb.com/research/productivity-apps-google-first-auth)