# Orthogonal landing page growth score

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-w26/orthogonal
Source observed: 2026-10-15T20:32:57.027Z
Last checked: 2026-10-20T07:28:44.264+00:00
Indexed: 2026-10-15T23:59:39.139+00:00

---

# Orthogonal landing page growth score

We provide this Growth Score report for Orthogonal, whose website is [https://orthogonal.com/](https://orthogonal.com/). Orthogonal's landing page is evaluated across Trust, Mobile web, Information hierarchy, Value props, and CTA.

## Overall result

Orthogonal's **Growth Score is 68/100**, updated **September 22, 2026**. Its weakest category is **Trust**, scored **58**. The other category scores are:

| Category | Score |
|---|---:|
| Mobile web | 62 |
| Information hierarchy | 72 |
| Value props | 72 |
| CTA | 78 |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## How Orthogonal ranks

1. [Composio — 78](https://www.lazyweb.com/growth-score/site/composio.dev)
2. [Arcade — 75](https://www.lazyweb.com/growth-score/site/arcade.dev)
3. [Toolhouse — 70](https://www.lazyweb.com/growth-score/site/toolhouse.ai)
4. Orthogonal — 68
5. [Pica — 68](https://www.lazyweb.com/growth-score/site/picaos.com)

## Score over time

- **September 22, 2026:** 68, live report; overall −7, Value props −10, Mobile web −10.
- **September 1, 2026:** 75; overall +16, Value props +30, Information hierarchy +18. [View past report](https://www.lazyweb.com/growth-score/history/2026-09-01)
- **May 5, 2026:** 59; overall +1, Trust +6, Information hierarchy −4. [View past report](https://www.lazyweb.com/growth-score/history/2026-05-05)
- **April 28, 2026:** 58; overall −7, Mobile web −10, CTA −8. [View past report](https://www.lazyweb.com/growth-score/history/2026-04-28)
- **April 6, 2026:** 65; overall +6, Mobile web +10, CTA +8. [View past report](https://www.lazyweb.com/growth-score/history/2026-04-06)
- **March 28, 2026:** 59, first tracked report; strongest CTA 68, weakest Value props 52. [View past report](https://www.lazyweb.com/growth-score/history/2026-03-28)

## Trust — 58

We assess proof that the product is real, competent, and safe to try. Orthogonal displays a banner reading **“We raised $4.3M led by Pantera Capital”** and **“Backed by Y Combinator.”**

Comparison scores:

1. Composio — 68
2. Pica — 64
3. Arcade — 62
4. Orthogonal — 58
5. Toolhouse — 48

The comparison reads include: Composio's customer logo strip with HubSpot, wabi, agent.ai, and Zoom; Toolhouse's demo showing an AI worker returning a redlined **“Master Services Agreement”** with tracked changes; Arcade's **“ARCADE IS TRUSTED FOR PRODUCTION AGENTS AT”** logo strip with Relevance AI, YUR, Sybill, and eddo learning; and Pica's **“USED BY TEAMS AT”** strip with Cisco, Dropbox, Lyft, Figma, and Docker.

[Build proof section](https://www.lazyweb.com/backlog?site=orthogonal.com#opt-trust-signals) helps choose proof signals and their copy and placement.

## Mobile web — 62

We identify three mobile issues:

1. **Announcement banner:** The Pantera/YC banner stacks three lines and consumes roughly a fifth of the first viewport before the logo appears.
2. **Truncated try chip:** A suggestion chip is clipped mid-word, **“kedIn ads...”**, making the demo prompt read as broken.
3. **Headline height:** The three-line headline and four-line subhead push the interactive demo mostly below the fold.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/orthogonal.com-mobile.jpg?v=2026-09-22T21%3A14%3A40.074%2B00%3A00)

[View mobile fixes](https://www.lazyweb.com/backlog?site=orthogonal.com#opt-mobile-web) converts these findings into a prioritized implementation checklist.

## Information hierarchy — 72

We identify four desktop issues:

1. **Try chips carousel:** Suggestion chips are clipped mid-word and animate, competing with the input for the primary action.
2. **Get started button:** The primary CTA is small and corner-placed, outside the centered scan path established by the hero.
3. **Funding announcement banner:** Its Read more link and YC badge add two exits at the top before the value proposition lands.
4. **Demo response area:** A large panel shows only one line of placeholder copy, so the demo reads inert rather than inviting.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/orthogonal.com.jpg?v=2026-09-22T21%3A14%3A40.074%2B00%3A00)

[View layout plan](https://www.lazyweb.com/backlog?site=orthogonal.com#opt-information-hierarchy) turns these callouts into a sequenced page plan.

## Value props — 72

Orthogonal's headline is **“Your agent is only as powerful as its tools.”** Its subhead reads: **“Stop managing separate vendors, API keys, and billing. Give your agent one place to find and use premium tools and services.”**

Working elements:

- The subhead names real pains: vendors, keys, and billing.
- The demo shows the product working rather than serving as decoration.
- Micro-pricing of **$0.05 calls** builds trust.

Potential improvements identified:

- The headline is a truism with no outcome.
- The copy contains no numbers.
- There is no proof of API breadth or coverage.

Comparison scores: Arcade 82, Toolhouse 76, Pica 76, Composio 75, and Orthogonal 72.

## CTA — 78

We assess whether copy, size, verb, and cost-feel make the primary CTA earn the click. The report identifies these problems:

- The submit arrow is icon-only and unlabeled.
- The placeholder omits the payoff.
- The **$1.00 free credit** is not explicitly called free.
- The CTA competes with the navigation **Get started** action.

Comparison scores:

1. Composio — 82
2. Orthogonal — 78
3. Pica — 68
4. Arcade — 65
5. Toolhouse — 62

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=orthogonal.com#opt-cta-writing) generates primary and secondary CTA options grounded in Orthogonal's offer and visitor objections.

## Competitors

The competitor set is inferred from product, audience, and value proposition:

1. [Composio — composio.dev — 78](https://www.lazyweb.com/growth-score/site/composio.dev)
2. [Arcade — arcade.dev — 75](https://www.lazyweb.com/growth-score/site/arcade.dev)
3. [Toolhouse — toolhouse.ai — 70](https://www.lazyweb.com/growth-score/site/toolhouse.ai)
4. Orthogonal — 68
5. [Pica — picaos.com — 68](https://www.lazyweb.com/growth-score/site/picaos.com)

[Back to YC W26](https://www.lazyweb.com/yc-w26)

---

[Read this page’s summary](https://www.lazyweb.com/api/public/v1/page-tldr?url=https%3A%2F%2Fwww.lazyweb.com%2Fyc-w26%2Forthogonal&trace=t_bc7e1c4e5b07)

## Ask a follow-up about this page

Need a more specific answer? Ask the exact question you have. It returns a fresh, cited answer from Lazyweb’s knowledge base. No account or API key required.

Open this URL with your own question, URL-encoded. Only q is required. No account or setup.

`GET https://www.lazyweb.com/agent/faq?q={question}&trace=t_bc7e1c4e5b07`

[Tool guide and examples](https://www.lazyweb.com/agent-access) · [OpenAPI](https://www.lazyweb.com/api/public/v1/openapi.json) · [Page TLDR form](https://www.lazyweb.com/agent-tools/page-tldr?url=https%3A%2F%2Fwww.lazyweb.com%2Fyc-w26%2Forthogonal). Opening a form does not execute a tool.