# Fixture Landing Page Growth Score | YC W26 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-w26/fixture
Source observed: 2026-10-16T11:55:02.141Z
Last checked: 2026-10-20T08:36:52.834+00:00
Indexed: 2026-10-16T16:01:33.466+00:00

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# Fixture Landing Page Growth Score

[Back to YC W26](https://www.lazyweb.com/yc-w26)

[Fixture](https://fixture.app/) is evaluated in our YC W26 landing-page Growth Score report. Fixture’s overall Growth Score is **68/100**, updated **September 22, 2026**. Its weakest category is **Trust**, scored at **38/100**.

## How Fixture ranks

| Rank | Product | Growth Score |
|---:|---|---:|
| 1 | [Clarify](https://www.lazyweb.com/growth-score/site/clarify.ai) | 78 |
| 2 | [Folk](https://www.lazyweb.com/growth-score/site/folk.app) | 77 |
| 3 | [Twenty](https://www.lazyweb.com/growth-score/site/twenty.com) | 72 |
| 4 | [Breakcold](https://www.lazyweb.com/growth-score/site/breakcold.com) | 70 |
| 5 | Fixture | 68 |
| 6 | [Day.ai](https://www.lazyweb.com/growth-score/site/day.ai) | 65 |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Category scores

| Category | Score |
|---|---:|
| Trust | 38 |
| CTA | 68 |
| Value props | 68 |
| Information hierarchy | 82 |
| Mobile web | 86 |

## Score over time

The report lists these Fixture scores:

1. **September 22, 2026:** 68, live; overall +5, Mobile web +10, Trust +8.
2. [July 20, 2026](https://www.lazyweb.com/growth-score/history/2026-07-20): 63; overall +1, Information hierarchy +4.
3. [June 11, 2026](https://www.lazyweb.com/growth-score/history/2026-06-11): 62; first tracked report, strongest Mobile web 76 and weakest Trust 30.

## Trust — 38, Poor

Trust measures proof that a product is real, competent, and safe to try.

![Clarify trust comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/clarify.ai.jpg?v=2026-09-22T16%3A22%3A50.824%2B00%3A00)

![Twenty trust comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/twenty.com.jpg?v=2026-09-22T16%3A27%3A49.065%2B00%3A00)

![Folk trust comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/folk.app-mobile.jpg?v=2026-09-22T00%3A48%3A37.015%2B00%3A00)

![Day.ai trust comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/day.ai.jpg?v=2026-09-20T05%3A28%3A03.6%2B00%3A00)

![Breakcold trust comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/breakcold.com.jpg?v=2026-09-22T16%3A26%3A02.335%2B00%3A00)

| Product | Trust read |
|---|---|
| Fixture | No visible trust signal identified. |
| Folk | Sales pipeline product UI with named contacts, deal stages, and dollar values ($30K, $45K). |
| Day.ai | Integration diagram naming Slack, Gong, Gmail, API, and Snowflake feeding the Day AI /company-brain. |
| Clarify | “SOC 2 Type 2, HIPAA, and GDPR Compliant” line with a lock icon under the CTAs. |
| Breakcold | Real CRM product UI showing a People table with 1,272 contacts, deal tags, and feature tabs. |
| Twenty | GitHub star count “57.3K” in the desktop navigation. |

### Trust ranking

1. Clarify — 62
2. Twenty — 62
3. Folk — 58
4. Day.ai — 48
5. Breakcold — 48
6. Fixture — 38

The [Proof section builder](https://www.lazyweb.com/backlog?site=fixture.app#opt-trust-signals) helps choose proof signals and provides copy and placement for a stronger trust section.

## CTA — 68, Fair

CTA evaluates copy, size, verb, and cost-feel: whether the primary CTA earns the click.

![Fixture CTA comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/fixture.app.jpg?v=2026-09-22T16%3A17%3A13.855%2B00%3A00)

The report identifies these problems:

- “Request” feels like asking, not getting.
- A click yields a wait, not product value.
- The navigation says “REQUEST ACCESS,” while the hero adds “EARLY.”

### CTA ranking

1. Folk — 86
2. Clarify — 86
3. Breakcold — 84
4. Day.ai — 72
5. Twenty — 72
6. Fixture — 68

The [CTA rewrite studio](https://www.lazyweb.com/backlog?site=fixture.app#opt-cta-writing) generates primary and secondary CTA options grounded in Fixture’s offer and visitor objections.

## Value props — 68, Fair

The evaluated headline is:

> **AN AI-FIRST CRM BUILT FOR STARTUPS**
>
> “Aggregate every customer interaction into a structured activity graph. Extract the right next actions. Program the whole system via APIs and MCP.”

### Working

- The subhead names concrete mechanisms: graph and MCP.
- The audience is explicitly named: startups.
- Feature tiles reinforce the claims.

### Could improve

- The headline is a category label, not an outcome.
- There is no product screenshot; the hero decorates.
- There are zero numbers or proof points in the fold.

### Value-prop ranking

1. Clarify — 78
2. Twenty — 76
3. Breakcold — 72
4. Fixture — 68
5. Folk — 68
6. Day.ai — 58

## Information hierarchy — 82, Strong

This category evaluates whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/fixture.app.jpg?v=2026-09-22T16%3A17%3A13.855%2B00%3A00)

1. **Duplicate access CTAs:** The header “REQUEST ACCESS” repeats the hero CTA at equal blue weight, splitting one action into two targets.
2. **Four feature tiles:** Four same-weight pixel-grid tiles compete as one undifferentiated row, reading as an index rather than a next beat.
3. **Eyebrow badge pill:** The “DEVELOPER-NATIVE · AGENT-READY” jargon pill sits directly above the headline and delays the scan to the value proposition.

## Mobile web — 86, Strong

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/fixture.app-mobile.jpg?v=2026-09-22T16%3A17%3A13.855%2B00%3A00)

1. **Request Early Access button:** It occupies approximately 65% of the column width; a full-bleed thumb target would be easier to hit.
2. **Badge and headline stack:** The badge, three-line headline, and four-line subhead push the CTA to the very bottom edge of the first viewport.

## Competitors

Our competitor set is inferred from product, audience, and value proposition:

1. [Clarify — clarify.ai — 78](https://www.lazyweb.com/growth-score/site/clarify.ai)
2. [Folk — folk.app — 77](https://www.lazyweb.com/growth-score/site/folk.app)
3. [Twenty — twenty.com — 72](https://www.lazyweb.com/growth-score/site/twenty.com)
4. [Breakcold — breakcold.com — 70](https://www.lazyweb.com/growth-score/site/breakcold.com)
5. Fixture — 68
6. [Day.ai — day.ai — 65](https://www.lazyweb.com/growth-score/site/day.ai)

---

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