# Burt landing-page Growth Score report | YC W26

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Source: https://www.lazyweb.com/yc-w26/burt
Source observed: 2026-10-15T19:31:23.784Z
Last checked: 2026-10-20T06:59:48.782+00:00
Indexed: 2026-10-15T23:00:52.982+00:00

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# Burt landing-page Growth Score report

[← Back to YC W26](https://www.lazyweb.com/yc-w26)

[Burt](https://www.burthq.com/) is evaluated in our Growth Score report. Burt’s landing page promotes **“AI Teammates Built For Logistics”** and describes these AI coworkers as handling the daily grind so a logistics team can focus on work requiring a human touch.

## Overall score

Burt’s **Growth Score is 61 of 100**, updated **September 22, 2026**. Its weakest category is **Trust**.

| Category | Score | Rating or meaning |
|---|---:|---|
| Trust | 32 | Poor |
| Value props | 56 | Fair |
| CTA | 62 | Fair |
| Information hierarchy | 78 | Fair |
| Mobile web | 78 | Fair |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Score over time

The report includes a score-history chart with series for Burt, HappyRobot, Vooma, Fleetworks, Augment, and Levity.

## Trust — 32, Poor

Trust measures proof that a product is real, competent, and safe to try.

Our report found **no visible trust signal for Burt**. The comparison observations were:

| Company | Trust read |
|---|---|
| Burt | No visible trust signal identified. |
| HappyRobot | “HAPPYROBOT RAISES ITS SERIES C TO PUT AI WORKERS TO WORK ACROSS THE REAL ECONOMY” announcement banner |
| Vooma | “TRUSTED BY INDUSTRY LEADERS OF ALL SIZES” logo band with ArcBest, Echo, Evans, NFI, Sunset, and Kingsgate |
| Fleetworks | “FleetWorks + SONAR: live market data in every AI conversation” partnership banner |
| Augment | Logo wall labeled “Trusted by supply chain leaders like:” with Penske, Schneider, NFI, Echo, Hirschbach, and Armstrong Trans |
| Levity | “Control Tower” product dashboard showing an “Incoming Emails (Daily)” chart and an “Emails processed last 30 days” panel |

### Trust ranking

1. [Augment — 70](https://www.lazyweb.com/growth-score/site/goaugment.com)
2. [Vooma — 66](https://www.lazyweb.com/growth-score/site/vooma.com)
3. [Levity — 55](https://www.lazyweb.com/growth-score/site/levity.ai)
4. [Fleetworks — 44](https://www.lazyweb.com/growth-score/site/fleetworks.ai)
5. [HappyRobot — 42](https://www.lazyweb.com/growth-score/site/happyrobot.ai)
6. Burt — 32

[Build proof section](https://www.lazyweb.com/backlog?site=burthq.com#opt-trust-signals) — choose proof signals and get copy and placement for a stronger trust section.

## Value props — 56, Fair

This category assesses whether the title, subtitle, and hero communicate the product’s true value.

### Burt’s headline

> **AI Teammates Built For Logistics**
>
> AI coworkers that handle the daily grind so your team can focus on the work that requires a human touch.

### What works

- Names the vertical: logistics.
- The human-touch framing addresses an operations pain point.
- The fold communicates one clean message.

### What could improve

- No concrete task is specified for the AI to handle.
- No numbers or proof points are provided.
- The hero image decorates rather than demonstrates the product.

### Value-prop ranking

1. Fleetworks — 76
2. Vooma — 68
3. Augment — 68
4. Levity — 66
5. Burt — 56
6. HappyRobot — 52

## CTA — 62, Fair

This category assesses CTA copy, size, verb, and perceived cost.

Burt’s primary CTA is **“Book Demo.”** The report flags these problems:

- The click feels costly because it leads to a sales call.
- The CTA has a small footprint compared with the large headline.
- There is no low-commitment alternative.

### CTA ranking

1. Augment — 74
2. HappyRobot — 72
3. Fleetworks — 72
4. Levity — 72
5. Vooma — 68
6. Burt — 62

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=burthq.com#opt-cta-writing) — generate primary and secondary CTA options grounded in Burt’s offer and visitor objections.

## Information hierarchy — 78, Fair

This category assesses whether the design helps or inhibits the page’s message.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/burthq.com.jpg?v=2026-09-22T05%3A57%3A14.013%2B00%3A00)

1. **Hero Book Demo button:** The small dark pill sinks into busy mid-tone scenery; its contrast and footprint are too weak for a one-second find.
2. **Headline over building:** “AI Teammates Built For Logistics” sits directly over a glass facade, reducing legibility where the letterforms cross window edges.

[View layout plan](https://www.lazyweb.com/backlog?site=burthq.com#opt-information-hierarchy) — turn these callouts into a sequenced page plan to keep, move, merge, or remove elements.

## Mobile web — 78, Fair

This category assesses the phone experience.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/burthq.com-mobile.jpg?v=2026-09-22T05%3A57%3A14.013%2B00%3A00)

1. **Book Demo button:** The desktop-sized pill floats small in the column; it should become a near-full-width thumb target.
2. **Top-right icon glyph:** The ambiguous mark does not read as a menu button, leaving no obvious navigation affordance.

[View mobile fixes](https://www.lazyweb.com/backlog?site=burthq.com#opt-mobile-web) — convert the mobile findings into a prioritized implementation checklist.

## Competitors

Our inferred competitors, based on product, audience, and value proposition, are:

| Rank | Company | Growth Score | Destination |
|---:|---|---:|---|
| 1 | Augment | 75 | [Open Augment’s Growth Score](https://www.lazyweb.com/growth-score/site/goaugment.com) |
| 2 | Vooma | 72 | [Open Vooma’s Growth Score](https://www.lazyweb.com/growth-score/site/vooma.com) |
| 3 | Levity | 71 | [Open Levity’s Growth Score](https://www.lazyweb.com/growth-score/site/levity.ai) |
| 4 | Fleetworks | 70 | [Open Fleetworks’s Growth Score](https://www.lazyweb.com/growth-score/site/fleetworks.ai) |
| 5 | HappyRobot | 66 | [Open HappyRobot’s Growth Score](https://www.lazyweb.com/growth-score/site/happyrobot.ai) |
| 6 | Burt | 61 | [Burt](https://www.burthq.com/) |

## Burt’s rankings by category

- Overall: **6th, 61**
- Trust: **6th, 32**
- Value props: **5th, 56**
- CTA: **6th, 62**

Additional report tools are available through [Lazyweb’s backlog](https://www.lazyweb.com/backlog).

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