# Wildcard landing page growth score

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-w25/wildcard
Source observed: 2026-10-05T09:00:12.490Z
Last checked: 2026-10-17T09:49:59.071+00:00
Indexed: 2026-10-05T16:37:23.783+00:00

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# Wildcard landing page growth score

We evaluated the landing page for [Wildcard](https://wild-card.ai/) in the YC W25 workspace. The overall **Growth score is 79/100**, updated **September 22, 2026**. The weakest category is **Trust**, scored at **64**.

[← Back to YC W25](https://www.lazyweb.com/yc-w25)

## Overall ranking

1. [Athena — 80](https://www.lazyweb.com/growth-score/site/athenahq.ai)
2. Wildcard — 79
3. [Peec AI — 77](https://www.lazyweb.com/growth-score/site/peec.ai)
4. [Otterly.AI — 74](https://www.lazyweb.com/growth-score/site/otterly.ai)
5. [Profound — 70](https://www.lazyweb.com/growth-score/site/tryprofound.com)

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Category scores

| Category | Score | Assessment |
| --- | ---: | --- |
| Trust | 64 | Fair |
| Value props | 76 | Fair |
| Information hierarchy | 84 | Strong |
| CTA | 84 | Strong |
| Mobile web | 88 | Strong |

- [Trust — 64](https://www.lazyweb.com/yc-w25/wildcard#gs-trust)
- [Value props — 76](https://www.lazyweb.com/yc-w25/wildcard#gs-value_props)
- [Information hierarchy — 84](https://www.lazyweb.com/yc-w25/wildcard#gs-information_hierarchy)
- [CTA — 84](https://www.lazyweb.com/yc-w25/wildcard#gs-cta)
- [Mobile web — 88](https://www.lazyweb.com/yc-w25/wildcard#gs-mobile_web)

## Score over time

- **September 22, 2026:** 79, live report; overall +6, CTA +18, information hierarchy +8.
- **June 4, 2026:** 73; overall −1, CTA −6, mobile web +5. [View report](https://www.lazyweb.com/growth-score/history/2026-06-04)
- **May 15, 2026:** 74; first tracked report; strongest category Mobile web at 82 and weakest Trust at 62. [View report](https://www.lazyweb.com/growth-score/history/2026-05-15)

## Trust — 64, Fair

Trust measures proof that the product is real, competent, and safe to try.

![Wildcard trust comparison screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/wild-card.ai.jpg?v=2026-09-22T20%3A06%3A08.012%2B00%3A00)

The trust comparison identifies these signals:

| Company | Trust read |
| --- | --- |
| Wildcard | Customer logo strip: Gainful, Oobli, Keebos, The Pod Company, Bissinger's, Corporate |
| Profound | Real product workflow UI titled “AEO-Optimized FAQ Generator,” with nodes such as “Web Page Scrape” and a Succeeded stat |
| Peec AI | No visible trust signal identified |
| Athena | Customer logo wall under “Empowering Next-Gen Marketing Teams at,” featuring SoFi, Coinbase, Hearst, and Hexclad |
| Otterly.AI | “AI in Marketing Cool Vendor by Gartner” alongside a G2 4.8/5 star rating under the hero CTA |

### Trust category ranking

1. Athena — 78
2. Otterly.AI — 72
3. Peec AI — 66
4. Wildcard — 64
5. Profound — 48

[Build proof section](https://www.lazyweb.com/backlog?site=wild-card.ai#opt-trust-signals) to choose proof signals and receive copy and placement for a stronger trust section.

## Value props — 76, Fair

The headline and supporting copy are:

> **Become the answer AI chooses.**
>
> Ecommerce and retail brands use Wildcard to win every AI shopping surface. Track what ranks, act on the roadmap, and measure revenue.

### Working

- Outcome-led headline with real urgency
- Subhead names who it is for and the loop
- Free Audit input makes value instantly testable

### Could improve

- No numbers or proof statistics in the fold
- Hero image decorates rather than showing the product
- “Every AI shopping surface” is unquantified

### Value props ranking

1. Peec AI — 80
2. Wildcard — 76
3. Otterly.AI — 76
4. Profound — 74
5. Athena — 68

## Information hierarchy — 84, Strong

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/wild-card.ai.jpg?v=2026-09-22T20%3A06%3A08.012%2B00%3A00)

The annotated desktop capture identifies:

1. **See a Demo button** — Solid-black styling matches the Free Audit CTA, splitting the fold into two equal-weight primary actions.
2. **Five-link navigation row** — Product, Customers, Agencies, Pricing, and Enterprise create five exits before the audit input is reached.
3. **Sign in link** — Sits directly beside the demo button, adding a third clickable path in the highest-attention corner.

## CTA — 84, Strong

![Wildcard CTA comparison screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/wild-card.ai.jpg?v=2026-09-22T20%3A06%3A08.012%2B00%3A00)

The comparison shows Wildcard’s in-product action as **Free Audit**, alongside competitor examples **Start Free Trial** from Peec AI and **Get Free Audit (10m)** from Athena.

### Problems identified

- No action verb on submit
- Placeholder shows format, not payoff

### CTA ranking

1. Peec AI — 85
2. Athena — 85
3. Wildcard — 84
4. Otterly.AI — 84
5. Profound — 68

## Mobile web — 88, Strong

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/wild-card.ai-mobile.jpg?v=2026-09-22T20%3A06%3A08.012%2B00%3A00)

The mobile review identifies two presentation issues:

1. **Cropped logo strip** — “GAINFUL” and “keebos” are cut off mid-word at both screen edges, reading as a rendering bug.
2. **Tiny inline logo chip** — The badge before “AI chooses” shrinks to an illegible smudge on mobile and adds noise to the headline.

## Competitors

Competitors are inferred from product, audience, and value proposition:

1. [Athena — athenahq.ai — 80](https://www.lazyweb.com/growth-score/site/athenahq.ai)
2. Wildcard — 79
3. [Peec AI — peec.ai — 77](https://www.lazyweb.com/growth-score/site/peec.ai)
4. [Otterly.AI — otterly.ai — 74](https://www.lazyweb.com/growth-score/site/otterly.ai)
5. [Profound — tryprofound.com — 70](https://www.lazyweb.com/growth-score/site/tryprofound.com)
6. [Scrunch AI — scrunchai.com — failed](https://www.lazyweb.com/growth-score/site/scrunchai.com)

The report is available in our [Growth Score workspace](https://www.lazyweb.com/growth-score).

---

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