# Roark landing-page growth score report

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-w25/roark
Source observed: 2026-10-20T06:56:23.178Z
Last checked: 2026-10-20T06:56:23.178+00:00
Indexed: 2026-10-20T08:13:52.642+00:00

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# Roark landing-page growth score report

We provide a Growth Score report for [Roark](https://roark.ai/) in the YC W25 group. Roark is described here as a QA and evaluation platform for voice AI: it tests, monitors, and improves voice AI agents that customers already run, simulates agents against hundreds of callers before launch, and scores production calls on 500+ audio-native metrics.

## Overall result

Roark’s growth score is **77/100**, updated **September 21, 2026**. The weakest category is **Trust**, scored at **62**. We offer a [Trust fix plan](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes).

| Category | Score | Rating or meaning |
|---|---:|---|
| Trust | 62 | Fair; proof that the product is real, competent, and safe to try |
| Mobile web | 72 | Fair; the phone experience as a first-class citizen |
| Information hierarchy | 78 | Fair; whether design helps or inhibits the page’s message |
| CTA | 86 | Strong; whether copy, size, verb, and cost-feel earn the click |
| Value props | 86 | Strong; whether title, subtitle, and hero sell the product’s true value |

## Overall ranking

1. Roark — **77**
2. [Bluejay — 74](https://www.lazyweb.com/growth-score/site/getbluejay.ai)
3. [Hamming AI — 72](https://www.lazyweb.com/growth-score/site/hamming.ai)
4. [Coval — 68](https://www.lazyweb.com/growth-score/site/coval.dev)
5. [Cekura — 68](https://www.lazyweb.com/growth-score/site/cekura.ai)
6. [Fixa — 66](https://www.lazyweb.com/growth-score/site/fixa.dev)

## Score over time

| Report date | Overall score | Change or note | Link |
|---|---:|---|---|
| September 21, 2026 | 77 | Live; overall +3, CTA +18, information hierarchy −4 | Current report |
| July 13, 2026 | 74 | Overall +43, value props +58, information hierarchy +50 | [View report](https://www.lazyweb.com/growth-score/history/2026-07-13) |
| June 12, 2026 | 31 | Overall +2, Trust +7, information hierarchy +4 | [View report](https://www.lazyweb.com/growth-score/history/2026-06-12) |
| May 13, 2026 | 29 | Overall +6, CTA +23, information hierarchy +6 | [View report](https://www.lazyweb.com/growth-score/history/2026-05-13) |
| April 17, 2026 | 23 | First tracked report; strongest value props 28, weakest CTA 15 | [View report](https://www.lazyweb.com/growth-score/history/2026-04-17) |

## Trust — 62, Fair

The Trust review compares proof signals visible on Roark and other products. Roark’s displayed proof is **“SOC 2 TYPE II | HIPAA BAA | BACKED BY YC”** in a badge row beneath the CTA.

| Product | Trust signal shown |
|---|---|
| Roark | SOC 2 TYPE II  HIPAA BAA  BACKED BY YC badge row beneath the CTA |
| Bluejay | Customer logo bar featuring Google, DoorDash, Navan, Abridge, Tekion, Presto, Hippocratic AI, 11x, Lendflow, and Aurelian |
| Coval | “Coval raises $28M Series A to make voice AI deployment-ready” funding banner |
| Hamming AI | “First test report in under 10 mins • SOC 2 Type II • HIPAA (BAA available)” strip under the CTA |
| Cekura | “New: Voice AI Orchestration Benchmarks — Retell, Vapi, Pipecat, LiveKit & more” announcement bar |
| Fixa | Live prompt composer with “Import from GitHub” and “Connect MCP tools” actions showing product UI |

Roark ranks **third** for Trust:

1. Bluejay — 72
2. Hamming AI — 64
3. Roark — 62
4. Coval — 44
5. Fixa — 44
6. Cekura — 42

Our [proof section builder](https://www.lazyweb.com/backlog?site=roark.ai#opt-trust-signals) helps choose proof signals and produce copy and placement for a stronger Trust section.

## Mobile web — 72, Fair

The mobile review identifies three issues in the supplied mobile capture:

![Mobile web annotations on the Roark mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/roark.ai-mobile.jpg?v=2026-09-21T01%3A45%3A36.25%2B00%3A00)

1. **Six-line subhead paragraph:** Desktop-length copy fills half the viewport and pushes the primary CTA to the bottom edge of the fold.
2. **Split CTA row:** “Get started free” is squeezed to half-width beside “Book a demo” instead of using a full-bleed thumb target.
3. **Four-line wrapped headline:** The headline wraps into four lines on mobile, stretching the fold and delaying the value scan.

Our [mobile fix plan](https://www.lazyweb.com/backlog?site=roark.ai#opt-mobile-web) converts these findings into a prioritized implementation checklist.

## Information hierarchy — 78, Fair

![Information hierarchy annotations on the Roark desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/roark.ai.jpg?v=2026-09-21T01%3A45%3A36.25%2B00%3A00)

1. **Header Get started button:** It duplicates the hero “Get started free” at equal weight, splitting the primary action across two targets.
2. **Five-item navigation row:** Product, Industries, Resources, Company, Pricing, plus Sign in, offer six exits before the visitor reaches the headline.
3. **Hero supporting paragraph:** Five clauses of positioning, mechanics, and “500+ audio-native metrics” appear in one dense block that is difficult to scan.
4. **Book a demo button:** It is nearly as prominent as “Get started free” and is repeated in the header, diluting the single conversion path.

Our [layout priority plan](https://www.lazyweb.com/backlog?site=roark.ai#opt-information-hierarchy) turns these callouts into a sequenced keep, move, merge, or remove plan.

## CTA — 86, Strong

Roark’s primary CTA is **“Get started free →”**. The report identifies two problems:

- The navigation says **“Get started”** and drops **“free.”**
- The verb is generic and has no header echo.

Roark ranks first for CTA:

1. Roark — 86
2. Bluejay — 78
3. Fixa — 78
4. Coval — 72
5. Hamming AI — 72
6. Cekura — 68

## Value props — 86, Strong

The reviewed Roark headline is:

> “Test, monitor, and improve the voice AI agents you already run.”

The supporting positioning says Roark is the QA and evals platform for voice AI, **not another agent builder**. It describes simulating an agent against hundreds of callers before launch, then scoring every production call on **500+ audio-native metrics** to catch what breaks, prove the fix, and improve the system.

What is working:

- **“Already run”** targets the exact buyer.
- **“Not another agent builder”** provides anti-positioning.
- The **500+ metrics** claim and the **71→94** demonstration communicate a real product.

What could improve:

- The H1 lists verbs but names no outcome.
- There is no customer proof or result statistic.
- The emotional payoff is buried at the end of the subhead.

Roark ranks first for Value Props:

1. Roark — 86
2. Hamming AI — 84
3. Coval — 76
4. Bluejay — 72
5. Cekura — 72
6. Fixa — 52

## Competitors

The report infers these competitors from product, audience, and value proposition:

1. Roark — 77
2. [Bluejay — 74](https://www.lazyweb.com/growth-score/site/getbluejay.ai)
3. [Hamming AI — 72](https://www.lazyweb.com/growth-score/site/hamming.ai)
4. [Coval — 68](https://www.lazyweb.com/growth-score/site/coval.dev)
5. [Cekura — 68](https://www.lazyweb.com/growth-score/site/cekura.ai)
6. [Fixa — 66](https://www.lazyweb.com/growth-score/site/fixa.dev)

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