# Retrofit landing page growth score — YC W25

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-w25/retrofit
Source observed: 2026-10-05T07:46:45.075Z
Last checked: 2026-10-20T08:20:35.245+00:00
Indexed: 2026-10-05T16:16:06.229+00:00

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# Retrofit landing page growth score

We are Lazyweb, and this is our Growth Score report for [Retrofit](https://www.retrofit.shop/), a vintage-shopping product whose landing page describes an AI shopper that searches vintage shops and resale sites for good deals. Retrofit’s weakest category is **Trust**.

## Overall score

- **Growth score:** 63 of 100
- **Updated:** September 22, 2026
- **Ranking:** 5th among the six products shown
- **Primary action:** [Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

### Category scores

| Category | Score | Assessment |
|---|---:|---|
| [Trust](https://www.lazyweb.com/yc-w25/retrofit#gs-trust) | 30 | Poor |
| [Information hierarchy](https://www.lazyweb.com/yc-w25/retrofit#gs-information_hierarchy) | 64 | Fair |
| [Mobile web](https://www.lazyweb.com/yc-w25/retrofit#gs-mobile_web) | 68 | Fair |
| [Value props](https://www.lazyweb.com/yc-w25/retrofit#gs-value_props) | 72 | Fair |
| [CTA](https://www.lazyweb.com/yc-w25/retrofit#gs-cta) | 82 | Strong |

## How Retrofit ranks

1. [Croissant — 78](https://www.lazyweb.com/growth-score/site/getcroissant.com)
2. [Phia — 76](https://www.lazyweb.com/growth-score/site/phia.com)
3. [Encore — 71](https://www.lazyweb.com/growth-score/site/shopencore.ai)
4. [Gem — 69](https://www.lazyweb.com/growth-score/site/gem.app)
5. Retrofit — 63
6. [Faircado — 62](https://www.lazyweb.com/growth-score/site/faircado.com)

## Score over time

- **September 22, 2026:** 63. Overall changed by −10; Information hierarchy changed by −18; Trust changed by −18. [View the report history](https://www.lazyweb.com/growth-score/history/2026-05-07) is not associated with this date; the report list separately identifies this as the live report.
- **May 7, 2026:** 73; Information hierarchy +4; CTA −2. [View report](https://www.lazyweb.com/growth-score/history/2026-05-07)
- **April 19, 2026:** 73; first tracked report; strongest CTA 84 and weakest Trust 48. [View report](https://www.lazyweb.com/growth-score/history/2026-04-19)

## Trust — 30, Poor

Trust measures proof that the product is real, competent, and safe to try. We identified **no visible trust signal for Retrofit**.

### Comparative trust signals

| Product | Trust read |
|---|---|
| Retrofit | No visible trust signal identified. |
| Gem | Functional search bar with an image-search icon and category filters: Vintage, Brand, Women’s, and Men’s. |
| Encore | Search Studio panel with “Exact Grail” and “Under $250” toggles and a composed query beginning “Find me some vintage Prada nylon shoulde…”; the supplied text truncates the query. |
| Faircado | Functional search bar labeled “What are you shopping for?” with trending query chips: Y2K, Baggy Jeans, Boho Belts, and Adidas Samba. |
| Phia | Press logo strip featuring The New York Times, TIME Best Inventions, Fortune, ELLE, and Business Insider. |
| Croissant | “TRUSTED BY OVER 5,000 COMPANIES” logo band featuring HubSpot, Zapier, Zendesk, Stripe, and Notion. |

### Trust comparison

1. [Croissant — 74](https://www.lazyweb.com/growth-score/site/getcroissant.com)
2. [Phia — 68](https://www.lazyweb.com/growth-score/site/phia.com)
3. [Encore — 58](https://www.lazyweb.com/growth-score/site/shopencore.ai)
4. [Gem — 44](https://www.lazyweb.com/growth-score/site/gem.app)
5. [Faircado — 42](https://www.lazyweb.com/growth-score/site/faircado.com)
6. Retrofit — 30

[Build proof section](https://www.lazyweb.com/backlog?site=retrofit.shop#opt-trust-signals) provides proof-signal selection, copy, and placement guidance.

## Information hierarchy — 64, Fair

This category evaluates whether the design helps or inhibits the landing page’s intended message.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/retrofit.shop.jpg?v=2026-09-22T20%3A05%3A46.324%2B00%3A00)

1. **Broken hero image:** The Sophie chat visual fails to load, leaving raw alt text where the emotional proof of the AI shopper should appear.
2. **Duplicate Get Started button:** A second “Get Started” button in the header competes with the green primary CTA and splits the click path.
3. **Header search bar:** A large search field draws attention toward browsing before visitors read the value proposition or use the primary CTA.

[View layout plan](https://www.lazyweb.com/backlog?site=retrofit.shop#opt-information-hierarchy) turns these callouts into a sequenced keep, move, merge, or remove plan.

## Mobile web — 68, Fair

This category evaluates the phone experience.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/retrofit.shop-mobile.jpg?v=2026-09-22T20%3A05%3A46.324%2B00%3A00)

1. **Broken hero image:** The image fails to load, leaving raw alt text overflowing the right edge below the CTA.
2. **Double-decker header:** Navigation does not collapse; two stacked rows of links and buttons consume the top of the fold.
3. **Header Get Started button:** It duplicates the hero CTA in the first viewport and splits attention between identical actions.

[View mobile fixes](https://www.lazyweb.com/backlog?site=retrofit.shop#opt-mobile-web) converts these findings into a prioritized implementation checklist.

## Value props — 72, Fair

The evaluated headline is:

> **“Score vintage gems at the best prices, effortlessly”**

The supporting copy is:

> “Your AI shopper hunts vintage shops and resale sites to find the best deals just for you.”

### What works

- Outcome-led language: gems, best prices, and effortless shopping.
- The subhead explains the AI shopper mechanism.
- The message taps into the thrill of the hunt.

### What could improve

- The hero image is broken, leaving alt text only.
- No numbers show stores searched or savings.
- No proof points are visible in the fold.

### Value-proposition comparison

1. [Croissant — 88](https://www.lazyweb.com/growth-score/site/getcroissant.com)
2. [Phia — 84](https://www.lazyweb.com/growth-score/site/phia.com)
3. Retrofit — 72
4. [Gem — 72](https://www.lazyweb.com/growth-score/site/gem.app)
5. [Faircado — 68](https://www.lazyweb.com/growth-score/site/faircado.com)
6. [Encore — 64](https://www.lazyweb.com/growth-score/site/shopencore.ai)

## CTA — 82, Strong

The primary CTA is shown as **“Get Started — it’s free”**.

![Retrofit CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/retrofit.shop.jpg?v=2026-09-22T20%3A05%3A46.324%2B00%3A00)

### Problems identified

- The CTA has five words, which is considered over one fixation.
- The navigation label omits “free.”
- The broken image below weakens the fold.

### CTA comparison

1. Retrofit — 82
2. [Encore — 82](https://www.lazyweb.com/growth-score/site/shopencore.ai)
3. [Phia — 82](https://www.lazyweb.com/growth-score/site/phia.com)
4. [Gem — 78](https://www.lazyweb.com/growth-score/site/gem.app)
5. [Croissant — 78](https://www.lazyweb.com/growth-score/site/getcroissant.com)
6. [Faircado — 74](https://www.lazyweb.com/growth-score/site/faircado.com)

## Competitors

We infer this comparison from product, audience, and value proposition.

| Rank | Product | Destination | Score |
|---:|---|---|---:|
| 1 | [Croissant](https://www.lazyweb.com/growth-score/site/getcroissant.com) | getcroissant.com | 78 |
| 2 | [Phia](https://www.lazyweb.com/growth-score/site/phia.com) | phia.com | 76 |
| 3 | [Encore](https://www.lazyweb.com/growth-score/site/shopencore.ai) | shopencore.ai | 71 |
| 4 | [Gem](https://www.lazyweb.com/growth-score/site/gem.app) | gem.app | 69 |
| 5 | Retrofit | retrofit.shop | 63 |
| 6 | [Faircado](https://www.lazyweb.com/growth-score/site/faircado.com) | faircado.com | 62 |

## Related actions

- [Back to YC W25](https://www.lazyweb.com/yc-w25)
- [Build proof section](https://www.lazyweb.com/backlog?site=retrofit.shop#opt-trust-signals)
- [View layout plan](https://www.lazyweb.com/backlog?site=retrofit.shop#opt-information-hierarchy)
- [View mobile fixes](https://www.lazyweb.com/backlog?site=retrofit.shop#opt-mobile-web)

---

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