# Onlook Landing Page Growth Score | YC W25 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-w25/onlook
Source observed: 2026-10-16T12:08:54.246Z
Last checked: 2026-10-20T08:03:08.695+00:00
Indexed: 2026-10-16T16:06:13.486+00:00

---

# Onlook Landing Page Growth Score

We provide a Growth Score report for [Onlook](https://onlook.com/) as part of YC W25. The report evaluates the landing page across CTA, Trust, Value props, Information hierarchy, and Mobile web.

## Overall result

- **Growth score:** 70/100
- **Updated:** September 1, 2026
- **Weakest category:** CTA
- **Category scores:** CTA 62, Trust 62, Value props 72, Information hierarchy 78, Mobile web 78

[Fix CTA](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## How Onlook ranks

1. [pen.dev — 74](https://www.lazyweb.com/growth-score/site/pen.dev)
2. Onlook — 70
3. [Paper — 70](https://www.lazyweb.com/growth-score/site/paper.design)
4. [Figma (Dev Mode / Make) — 64](https://www.lazyweb.com/growth-score/site/figma.com)
5. [tldraw (computer/make) — 61](https://www.lazyweb.com/growth-score/site/tldraw.com)

## Score over time

- **September 1, 2026:** 70; overall +7, Mobile web +20, Trust +14. This is the live report.
- [April 3, 2026](https://www.lazyweb.com/growth-score/history/2026-04-03): 63, the first tracked report; strongest category was Information hierarchy at 83 and weakest was Trust at 48.

## CTA — 62, Fair

We assess whether the primary CTA’s copy, size, verb, and cost-feel earn the click.

![Onlook CTA comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/onlook.com.jpg?v=2026-09-01T21%3A25%3A33.09%2B00%3A00)

The report identifies these problems:

- The CTA promises a form rather than product value.
- Navigation promotes “Book a Demo” instead.
- The label is absent from navigation, creating inconsistency.
- The wording is generic and ignores the headline’s promise.

### CTA ranking

1. tldraw (computer/make) — 86
2. pen.dev — 80
3. Figma (Dev Mode / Make) — 76
4. Paper — 72
5. Onlook — 62

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=onlook.com#opt-cta-writing) generates primary and secondary CTA options grounded in Onlook’s offer and visitor objections.

## Trust — 62, Fair

We assess proof that a product is real, competent, and safe to try.

| Product | Trust read |
|---|---|
| Onlook | GitHub star count “26.6k” shown in the navigation bar |
| pen.dev | “Backed by a16z speedrun” badge above the hero headline |
| tldraw (computer/make) | Implicit context may benefit from pre-existing familiarity among its target audience. |
| Paper | Real product UI screenshot showing the canvas editor with a terminal overlay of agent MCP commands; the visible text begins “paper — create_artb” and is truncated. |
| Figma (Dev Mode / Make) | Implicit context may benefit from pre-existing familiarity among its target audience. |

### Trust ranking

1. Onlook — 62
2. pen.dev — 62
3. tldraw (computer/make) — 62
4. Paper — 58
5. Figma (Dev Mode / Make) — 48

[Build proof section](https://www.lazyweb.com/backlog?site=onlook.com#opt-trust-signals) helps choose proof signals and their copy and placement.

## Value props — 72, Fair

We assess whether the title, subtitle, and hero sell the product’s true value.

Onlook’s headline is **“Cursor for Designers”**, with the supporting line: **“Onlook is where teams design together — directly in their real codebase.”**

### Working

- The analogy positions the product in three words.
- “Real codebase” is a concrete differentiator.
- The hero shows the actual editor working.

### Could improve

- The analogy is meaningless to anyone unfamiliar with Cursor.
- The fold has no numbers or proof points.
- It names no outcome, such as which handoff pain disappears.

### Value-prop ranking

1. Onlook — 72
2. Paper — 72
3. pen.dev — 62
4. Figma (Dev Mode / Make) — 58
5. tldraw (computer/make) — 15

## Information hierarchy — 78, Fair

We identify three desktop issues:

1. **Dual hero CTAs:** “Book a Demo” and “Sign Up” sit side by side at near-equal weight, splitting the one action the fold asks for.
2. **Duplicate Book a Demo:** “Book a Demo” appears in both the navigation and hero, doubling the demo path and diluting “Sign Up.”
3. **Cropped product mockup:** The editor preview is sliced at the fold edge, showing layer-panel fragments too small to communicate the product.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/onlook.com.jpg?v=2026-09-01T21%3A25%3A33.09%2B00%3A00)

[View layout plan](https://www.lazyweb.com/backlog?site=onlook.com#opt-information-hierarchy) turns these callouts into a sequenced plan to keep, move, merge, or remove elements.

## Mobile web — 78, Fair

We identify three mobile issues:

1. **Side-by-side CTA pair:** Two desktop-proportioned buttons split the tap; neither is full-width or clearly primary.
2. **Book a Demo button:** Its dark outline on a black background reads as disabled next to the white “Sign Up” button.
3. **Cropped product preview:** Editor UI enters the fold as illegible fragments, adding noise without conveying the product.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/onlook.com-mobile.jpg?v=2026-09-01T21%3A25%3A33.09%2B00%3A00)

[View mobile fixes](https://www.lazyweb.com/backlog?site=onlook.com#opt-mobile-web) converts these findings into a prioritized implementation checklist.

## Competitors

The report infers competitors from product, audience, and value proposition:

1. [pen.dev](https://www.lazyweb.com/growth-score/site/pen.dev) — 74
2. Onlook — 70
3. [Paper](https://www.lazyweb.com/growth-score/site/paper.design) — 70
4. [Figma (Dev Mode / Make)](https://www.lazyweb.com/growth-score/site/figma.com) — 64
5. [tldraw (computer/make)](https://www.lazyweb.com/growth-score/site/tldraw.com) — 61

---

[Read this page’s summary](https://www.lazyweb.com/api/public/v1/page-tldr?url=https%3A%2F%2Fwww.lazyweb.com%2Fyc-w25%2Fonlook&trace=t_bc7e1c4e5b07)

## Ask a follow-up about this page

Need a more specific answer? Ask the exact question you have. It returns a fresh, cited answer from Lazyweb’s knowledge base. No account or API key required.

Open this URL with your own question, URL-encoded. Only q is required. No account or setup.

`GET https://www.lazyweb.com/agent/faq?q={question}&trace=t_bc7e1c4e5b07`

[Tool guide and examples](https://www.lazyweb.com/agent-access) · [OpenAPI](https://www.lazyweb.com/api/public/v1/openapi.json) · [Page TLDR form](https://www.lazyweb.com/agent-tools/page-tldr?url=https%3A%2F%2Fwww.lazyweb.com%2Fyc-w25%2Fonlook). Opening a form does not execute a tool.