# Harper landing-page Growth Score report | YC W25

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-w25/harper
Source observed: 2026-10-01T05:49:28.298Z
Last checked: 2026-10-17T08:59:58.63+00:00
Indexed: 2026-10-01T08:34:45.303+00:00

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# Harper landing-page Growth Score report

[← Back to YC W25](https://www.lazyweb.com/yc-w25)

Harper’s website is [harperinsure.com](https://www.harperinsure.com/). We evaluated its landing page against other commercial-insurance companies in the YC W25 group. The report was updated **September 22, 2026** and gives Harper an overall **Growth Score of 72/100**. The weakest category is **Trust**, scored at **52**.

## Overall ranking and category scores

| Rank | Company | Overall score |
| --- | --- | ---: |
| 1 | [Coverdash](https://www.lazyweb.com/growth-score/site/coverdash.com) | 76 |
| 2 | Harper | 72 |
| 3 | [Embroker](https://www.lazyweb.com/growth-score/site/embroker.com) | 71 |
| 4 | [NEXT Insurance](https://www.lazyweb.com/growth-score/site/nextinsurance.com) | 71 |
| 5 | [Vouch Insurance](https://www.lazyweb.com/growth-score/site/vouch.us) | 69 |
| 6 | [Founder Shield](https://www.lazyweb.com/growth-score/site/foundershield.com) | 57 |

| Category | Score |
| --- | ---: |
| Trust | 52 |
| Mobile web | 72 |
| Information hierarchy | 78 |
| CTA | 78 |
| Value props | 78 |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Score over time

The tracked reports show these overall scores and changes:

| Observation date | Overall score | Change or notable result | Report |
| --- | ---: | --- | --- |
| September 22, 2026 | 72 | Overall +8; information hierarchy +20; mobile web +14; live report | Current report |
| August 31, 2026 | 64 | Overall +2; value props +8; mobile web +2 | [View report](https://www.lazyweb.com/growth-score/history/2026-08-31) |
| August 23, 2026 | 62 | Overall −1; value props −2; mobile web −2 | [View report](https://www.lazyweb.com/growth-score/history/2026-08-23) |
| August 5, 2026 | 63 | Overall −2; information hierarchy −8; trust −4 | [View report](https://www.lazyweb.com/growth-score/history/2026-08-05) |
| June 8, 2026 | 65 | Overall +1; mobile web +6; information hierarchy −2 | [View report](https://www.lazyweb.com/growth-score/history/2026-06-08) |
| May 28, 2026 | 64 | Overall −1; CTA −2 | [View report](https://www.lazyweb.com/growth-score/history/2026-05-28) |
| April 22, 2026 | 65 | First tracked report; strongest CTA 76; weakest Trust 52 | [View report](https://www.lazyweb.com/growth-score/history/2026-04-22) |

## Trust — 52, Fair

Trust measures proof that the product is real, competent, and safe to try.

![Harper trust comparison capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/harperinsure.com.jpg?v=2026-09-22T12%3A35%3A54.166%2B00%3A00)

The trust comparison identified these signals:

| Company | Trust read |
| --- | --- |
| Harper | “We've raised $47 Million to build the future of commercial insurance” announcement bar |
| Vouch Insurance | No visible trust signal identified. |
| Embroker | “Top rated and trusted by thousands of businesses” section header |
| Founder Shield | “The Baldwin Group” parent-brand mark in the Founder Shield logo |
| Coverdash | “4.7” customer rating with avatars and “50K+ policies sold” beneath the Get a quote CTA |
| NEXT Insurance | Rated 4.7/5 (5056 reviews) |

### Trust ranking

| Rank | Company | Trust score |
| --- | --- | ---: |
| 1 | Coverdash | 68 |
| 2 | NEXT Insurance | 68 |
| 3 | Harper | 52 |
| 4 | Embroker | 48 |
| 5 | Vouch Insurance | 44 |
| 6 | Founder Shield | 42 |

[Build proof section](https://www.lazyweb.com/backlog?site=harperinsure.com#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## Mobile web — 72, Fair

Mobile web measures the phone experience as a first-class experience.

![Mobile web annotations on the Harper mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/harperinsure.com-mobile.jpg?v=2026-09-22T12%3A35%3A54.166%2B00%3A00)

The annotated mobile findings are:

1. **Announcement bar:** The “$47 Million” promotional bar and header form a double-decker sticky stack that consumes the top of the first viewport before the hero starts.
2. **Get a quote now:** The primary CTA sits near the bottom edge of the fold at pill width rather than full width, and competes with a duplicate “Get Quoted” button in the header.
3. **Chat bubble widget:** The floating chat bubble overlaps the “We make” section headline and obscures content while the visitor scrolls.
4. **Hero body paragraph:** Seven lines of desktop-length copy push both CTAs to the very bottom of the first viewport.

[View mobile fixes](https://www.lazyweb.com/backlog?site=harperinsure.com#opt-mobile-web) for a prioritized implementation checklist.

## Information hierarchy — 78, Fair

This category asks whether the design helps or inhibits the page’s intended message.

![Information hierarchy annotations on the Harper desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/harperinsure.com.jpg?v=2026-09-22T12%3A35%3A54.166%2B00%3A00)

1. **Banner Read more button:** A coral pill with the same visual weight as the primary CTA sits at the top and pulls the first click toward funding news instead of a quote.
2. **Nav Get Quoted button:** This duplicate coral CTA competes with the hero’s “Get a quote now” button, splitting the fold’s single-action focus.
3. **Phone number in navigation:** The “(415) 573-3877” link creates a third action path in the header before the visitor reaches the hero CTA.

[View layout plan](https://www.lazyweb.com/backlog?site=harperinsure.com#opt-information-hierarchy) to turn these callouts into a sequenced keep, move, merge, or remove plan.

## CTA — 78, Fair

CTA scoring considers copy, size, verb, and perceived cost.

![Harper CTA comparison capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/harperinsure.com.jpg?v=2026-09-22T12%3A35%3A54.166%2B00%3A00)

Harper’s primary CTA is **“Get a quote now.”** The report identifies two problems:

- It contains **4 words**, beyond the stated 3-word ideal.
- The navigation uses **“Get Quoted,”** creating a label mismatch with the primary CTA.

### CTA ranking

| Rank | Company | CTA score |
| --- | --- | ---: |
| 1 | Embroker | 82 |
| 2 | Coverdash | 82 |
| 3 | Harper | 78 |
| 4 | NEXT Insurance | 78 |
| 5 | Vouch Insurance | 72 |
| 6 | Founder Shield | 72 |

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=harperinsure.com#opt-cta-writing) to generate primary and secondary CTA options grounded in Harper’s offer and visitor objections.

## Value props — 78, Fair

Value-prop scoring considers whether the title, subtitle, and hero sell the product’s true value.

### Harper’s headline and supporting copy

> **“Business insurance that works for you.”**
>
> “You make one call, we make the rest. We take the time to learn about your business, work every market that can write it, and bring back the right coverage at the right price. Fast, because we know exactly where to go.”

### What is working

- **“One call, we make the rest”** clearly communicates the mechanism.
- A three-step strip clarifies who does what.
- **“Harper never chase anyone”** addresses a customer pain point.

### What could improve

- The H1 is a generic category claim.
- The page gives no numbers for speed, savings, or markets.
- The hero image is empty and demonstrates nothing.

### Value-prop ranking

| Rank | Company | Value-prop score |
| --- | --- | ---: |
| 1 | Coverdash | 82 |
| 2 | Harper | 78 |
| 3 | Vouch Insurance | 72 |
| 4 | Founder Shield | 62 |
| 5 | NEXT Insurance | 62 |
| 6 | Embroker | 58 |

## Competitors

The competitor set is inferred from product, audience, and value proposition.

| Rank | Company | Domain | Overall score | Growth Score report |
| ---: | --- | --- | ---: | --- |
| 1 | Coverdash | coverdash.com | 76 | [Open report](https://www.lazyweb.com/growth-score/site/coverdash.com) |
| 2 | Harper | — | 72 | — |
| 3 | Embroker | embroker.com | 71 | [Open report](https://www.lazyweb.com/growth-score/site/embroker.com) |
| 4 | NEXT Insurance | nextinsurance.com | 71 | [Open report](https://www.lazyweb.com/growth-score/site/nextinsurance.com) |
| 5 | Vouch Insurance | vouch.us | 69 | [Open report](https://www.lazyweb.com/growth-score/site/vouch.us) |
| 6 | Founder Shield | foundershield.com | 57 | [Open report](https://www.lazyweb.com/growth-score/site/foundershield.com) |

## Related optimization actions

- [Build proof section](https://www.lazyweb.com/backlog?site=harperinsure.com#opt-trust-signals)
- [View mobile fixes](https://www.lazyweb.com/backlog?site=harperinsure.com#opt-mobile-web)
- [View layout plan](https://www.lazyweb.com/backlog?site=harperinsure.com#opt-information-hierarchy)
- [Rewrite this CTA](https://www.lazyweb.com/backlog?site=harperinsure.com#opt-cta-writing)

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