# Palette Landing Page Growth Score | YC S26

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s26/palette-2
Source observed: 2026-10-15T20:21:06.982Z
Last checked: 2026-10-17T10:51:35.147+00:00
Indexed: 2026-10-15T23:58:53.137+00:00

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# Palette Landing Page Growth Score

[Palette](https://palettelabs.com/) is evaluated in our YC S26 landing-page Growth Score report. Palette’s overall Growth Score is **60/100**, updated **September 20, 2026**. Its weakest category is **Trust**, scored **44**.

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## How Palette ranks

| Rank | Site | Growth Score |
| ---: | --- | ---: |
| 1 | [Flora](https://www.lazyweb.com/growth-score/site/florafauna.ai) | 74 |
| 2 | [Krea](https://www.lazyweb.com/growth-score/site/krea.ai) | 72 |
| 3 | [Luma AI (Dream Machine)](https://www.lazyweb.com/growth-score/site/lumalabs.ai) | 72 |
| 4 | [Pika](https://www.lazyweb.com/growth-score/site/pika.art) | 70 |
| 5 | [Runway](https://www.lazyweb.com/growth-score/site/runwayml.com) | 63 |
| 6 | Palette | 60 |

## Category scores

| Category | Score |
| --- | ---: |
| Trust | 44 |
| CTA | 56 |
| Value props | 62 |
| Information hierarchy | 68 |
| Mobile web | 72 |

- [Trust · 44](https://www.lazyweb.com/yc-s26/palette-2#gs-trust)
- [CTA · 56](https://www.lazyweb.com/yc-s26/palette-2#gs-cta)
- [Value props · 62](https://www.lazyweb.com/yc-s26/palette-2#gs-value_props)
- [Information hierarchy · 68](https://www.lazyweb.com/yc-s26/palette-2#gs-information_hierarchy)
- [Mobile web · 72](https://www.lazyweb.com/yc-s26/palette-2#gs-mobile_web)

## Score over time

We provide a Growth Score history view with Palette and comparison series for Krea, Runway, Pika, Luma AI (Dream Machine), and Flora.

## Trust — 44, Poor

Trust measures proof that the product is real, competent, and safe to try.

![Palette trust capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/palettelabs.com-mobile.jpg?v=2026-09-20T05%3A31%3A54.578%2B00%3A00)

![Flora trust capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/florafauna.ai.jpg?v=2026-09-22T00%3A43%3A47.102%2B00%3A00)

![Runway trust capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/runwayml.com.jpg?v=2026-09-22T00%3A39%3A43.847%2B00%3A00)

| Site | Trust read |
| --- | --- |
| Palette | “BACKED BY” strip with Y Combinator and OpenAI logos (mobile fold) |
| Krea | Product screenshot of the Krea app interface (“Let's create something”) on the monitor |
| Runway | “We partner with the world's leading organizations to advance their industries:” logo strip, with an Amazon logo visible |
| Pika | The report identifies implicit context that Pika may benefit from pre-existing familiarity among its target audience. |
| Luma AI (Dream Machine) | The report identifies implicit context that Luma AI (Dream Machine) may benefit from pre-existing familiarity among its target audience. |
| Flora | “Trusted by top creatives at” logo wall listing Pentagram, MSCHF, Riot Games, WPP, Wayfair, Niantic, and Alibaba |

### Trust ranking

1. Flora — 72
2. Runway — 56
3. Luma AI (Dream Machine) — 54
4. Palette — 44
5. Pika — 44
6. Krea — 42

**Proof section builder — PRO.** [Build proof section](https://www.lazyweb.com/backlog?site=palettelabs.com#opt-trust-signals) to choose proof signals and receive copy and placement for a stronger trust section.

## CTA — 56, Fair

CTA evaluates copy, size, verb, and cost-feel: whether the primary CTA earns the click.

![Palette CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/palettelabs.com.jpg?v=2026-09-20T05%3A31%3A54.578%2B00%3A00)

![Krea CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/krea.ai.jpg?v=2026-07-16T15%3A06%3A27.095%2B00%3A00)

![Pika CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/pika.art.jpg?v=2026-09-21T00%3A48%3A59.189%2B00%3A00)

![Flora CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/florafauna.ai.jpg?v=2026-09-22T00%3A43%3A47.102%2B00%3A00)

![Luma AI CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/lumalabs.ai.jpg?v=2026-09-22T00%3A49%3A38.193%2B00%3A00)

![Runway CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/runwayml.com.jpg?v=2026-09-22T00%3A39%3A43.847%2B00%3A00)

**Problems identified:**

- The sales-call click feels costly.
- It contradicts the “one prompt” self-serve pitch.
- “Explore” is vague and gives no payoff.
- There is no product entry point in the hero.

### CTA ranking

1. Krea — 86
2. Pika — 86
3. Flora — 86
4. Luma AI (Dream Machine) — 84
5. Runway — 82
6. Palette — 56

**CTA rewrite studio — PRO.** [Rewrite this CTA](https://www.lazyweb.com/backlog?site=palettelabs.com#opt-cta-writing) to generate primary and secondary CTA options grounded in Palette’s offer and visitor objections.

## Value props — 62, Fair

Value props evaluate whether the title, subtitle, and hero sell the product’s true value.

Palette’s headline is **“Media that inspires”**. Its supporting copy is: **“Your entire studio in one prompt. From first idea to final output, keep the entire creative workflow in one conversation instead of stitching together separate tools.”**

**Working:**

- The subhead names a real pain: stitching separate tools.
- “One prompt” is a concrete, memorable mechanism.
- The eyebrow clarifies the category as a multimodal studio.

**Could improve:**

- The H1 is generic and could fit any media brand.
- The fold has no numbers or proof points.
- The hero video decorates rather than demonstrating the product.

### Value-prop ranking

1. Krea — 68
2. Palette — 62
3. Flora — 62
4. Pika — 58
5. Luma AI (Dream Machine) — 58
6. Runway — 48

## Information hierarchy — 68, Fair

This category evaluates whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/palettelabs.com.jpg?v=2026-09-20T05%3A31%3A54.578%2B00%3A00)

1. **Book a call CTA:** The primary CTA sits bottom-right, outside the headline scan path, and is small against the full-width dark hero.
2. **Rotating headline carousel:** The value-prop headline cycles through 6 slides, so the core message is transient rather than anchored.
3. **Explore secondary button:** Its near-equal weight beside “Book a call” splits attention at the decision moment.
4. **Log in / Sign up pill:** The brightest purple element in the fold is a navigation utility that outshines the actual conversion CTA.

**Layout priority plan — PRO.** [View layout plan](https://www.lazyweb.com/backlog?site=palettelabs.com#opt-information-hierarchy) to turn these callouts into a sequenced keep, move, merge, or remove plan.

## Mobile web — 72, Fair

Mobile web evaluates the phone experience as a first-class experience.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/palettelabs.com-mobile.jpg?v=2026-09-20T05%3A31%3A54.578%2B00%3A00)

1. **Overlapping headline words:** “educates” and “inspires” render stacked on top of each other, making the hero headline unreadable.
2. **Book a call CTA:** The primary CTA sits below the first viewport on most phones; visitors must scroll past a long paragraph to reach it.
3. **Header login pill:** The “Log in / Sign up” pill crowds the collapsed header and competes with the hamburger for the first tap.

**Mobile fix plan — PRO.** [View mobile fixes](https://www.lazyweb.com/backlog?site=palettelabs.com#opt-mobile-web) to convert these findings into a prioritized implementation checklist.

## Competitors

The report infers competitors from product, audience, and value proposition:

1. [Flora](https://www.lazyweb.com/growth-score/site/florafauna.ai) — florafauna.ai — 74
2. [Krea](https://www.lazyweb.com/growth-score/site/krea.ai) — krea.ai — 72
3. [Luma AI (Dream Machine)](https://www.lazyweb.com/growth-score/site/lumalabs.ai) — lumalabs.ai — 72
4. [Pika](https://www.lazyweb.com/growth-score/site/pika.art) — pika.art — 70
5. [Runway](https://www.lazyweb.com/growth-score/site/runwayml.com) — runwayml.com — 63
6. Palette — 60

[← Back to YC S26](https://www.lazyweb.com/yc-s26)

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