# Insurf landing page growth score: 68/100

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s26/insurf
Source observed: 2026-10-15T19:54:57.838Z
Last checked: 2026-10-20T07:45:25.825+00:00
Indexed: 2026-10-15T23:41:01.784+00:00

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# Insurf landing page growth score

We reviewed Insurf’s landing page at [insurf.io](https://www.insurf.io/) as part of our YC S26 growth-score reports. Insurf’s overall growth score is **68/100**, updated **September 20, 2026**. Its weakest category is **Trust**, scored **44/100**.

[← Back to YC S26](https://www.lazyweb.com/yc-s26)

## Overall ranking

1. [Counterforce Health — 82](https://www.lazyweb.com/growth-score/site/counterforcehealth.org)
2. [Claimable — 75](https://www.lazyweb.com/growth-score/site/getclaimable.com)
3. [Fight Health Insurance — 70](https://www.lazyweb.com/growth-score/site/fighthealthinsurance.com)
4. Insurf — **68**
5. [Take Command Health — 64](https://www.lazyweb.com/growth-score/site/takecommandhealth.com)

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Category scores

| Category | Score | Rating or focus |
|---|---:|---|
| Trust | **44** | Poor |
| Value props | **72** | Fair |
| Mobile web | **72** | Fair |
| Information hierarchy | **76** | Fair |
| CTA | **76** | Fair |

## Score over time

Our report includes a growth-score history chart with Insurf highlighted alongside Claimable, Fight Health Insurance, Counterforce Health, and Take Command Health. 

## Trust — 44/100, Poor

Trust measures proof that a product is real, competent, and safe to try.

![Insurf trust comparison capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/insurf.io.jpg?v=2026-09-20T04%3A59%3A46.933%2B00%3A00)

The comparison shows these trust signals:

| Company | Trust signal shown |
|---|---|
| Insurf | “BACKED BY Y COMBINATOR” badge above the hero logo |
| Claimable | “Our Work and Stories Covered In:” press bar with The New York Times, Bloomberg, POLITICO, and TIME logos |
| Fight Health Insurance | “10,000+ appeals generated” badge beneath the hero CTA |
| Counterforce Health | “Made possible through grants from the NIH and University of Pennsylvania.” beneath the hero CTA |
| Take Command Health | Real product dashboard screenshot showing balances of **$1,800.00** and **$405.10**, plus household-enrollment UI |

Trust ranking within the comparison:

1. Counterforce Health — 78
2. Claimable — 62
3. Fight Health Insurance — 62
4. Take Command Health — 58
5. Insurf — **44**

[Build a proof section](https://www.lazyweb.com/backlog?site=insurf.io#opt-trust-signals) to choose proof signals and get suggested copy and placement for a stronger trust section.

## Value props — 72/100, Fair

This category evaluates whether the title, subtitle, and hero sell the product’s true value.

Insurf’s headline is:

> “We find people and companies the plan that costs the least. We fight the denials that cost the most.”

### What works

- Names two concrete outcomes.
- Uses memorable least/most parallelism.
- Audience links clarify who the offer is for.

### What could improve

- No numbers or proof of savings.
- No subhead adds specifics.
- Hero art decorates rather than demonstrating the product.

Value-proposition ranking:

1. Counterforce Health — 86
2. Fight Health Insurance — 82
3. Claimable — 76
4. Insurf — **72**
5. Take Command Health — 70

## Mobile web — 72/100, Fair

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations on the Insurf mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/insurf.io-mobile.jpg?v=2026-09-20T04%3A59%3A46.933%2B00%3A00)

1. **Book a demo button:** The button is a two-thirds-width pill rather than a full-bleed thumb target. The same issue appears on “Run the free audit” below it.
2. **Hexagon logo mark:** The oversized decorative mark uses vertical space and pushes the primary CTA toward the bottom of the fold.
3. **Audience link row:** Three underlined links wrap into an uneven two-row stack, adding competing taps above the CTAs.

[View mobile fixes](https://www.lazyweb.com/backlog?site=insurf.io#opt-mobile-web) to convert these findings into a prioritized implementation checklist.

## Information hierarchy — 76/100, Fair

This category evaluates whether the design helps or inhibits the page’s message.

![Information hierarchy annotations on the Insurf desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/insurf.io.jpg?v=2026-09-20T04%3A59%3A46.933%2B00%3A00)

1. **Three audience links:** “for companies,” “for families & individuals,” and “for clinics” have equal weight above the CTAs, splitting attention three ways before the primary action.
2. **Run the free audit:** This secondary button matches “Book a demo” in size and shape, so the fold reads as two co-equal actions rather than one primary action.
3. **Headline serves two audiences:** One sentence pitches both cost-saving plans and denial-fighting, requiring each visitor to determine which half applies.

[View the layout plan](https://www.lazyweb.com/backlog?site=insurf.io#opt-information-hierarchy) to turn these callouts into a sequenced page plan.

## CTA — 76/100, Fair

This category evaluates CTA copy, size, verb, and perceived cost of clicking.

![Insurf CTA comparison capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/insurf.io.jpg?v=2026-09-20T04%3A59%3A46.933%2B00%3A00)

Insurf’s primary CTA is **“Book a demo.”** The comparison also shows Counterforce Health’s **“Start Free Appeal”** and Claimable’s **“START YOUR APPEAL.”**

### CTA problems

- The demo click feels costly.
- The free offer is demoted to a secondary action.
- The CTA does not include “free,” despite the free audit offer.

CTA ranking:

1. Counterforce Health — 88
2. Claimable — 78
3. Insurf — **76**
4. Fight Health Insurance — 76
5. Take Command Health — 66

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=insurf.io#opt-cta-writing) for primary and secondary options grounded in Insurf’s offer and visitor objections.

## Competitors

Our competitor set is inferred from product, audience, and value proposition.

| Rank | Company | Domain | Score | Report |
|---:|---|---|---:|---|
| 1 | Counterforce Health | counterforcehealth.org | 82 | [Open report](https://www.lazyweb.com/growth-score/site/counterforcehealth.org) |
| 2 | Claimable | getclaimable.com | 75 | [Open report](https://www.lazyweb.com/growth-score/site/getclaimable.com) |
| 3 | Fight Health Insurance | fighthealthinsurance.com | 70 | [Open report](https://www.lazyweb.com/growth-score/site/fighthealthinsurance.com) |
| 4 | Insurf | insurf.io | **68** | — |
| 5 | Take Command Health | takecommandhealth.com | 64 | [Open report](https://www.lazyweb.com/growth-score/site/takecommandhealth.com) |

---

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