# Gutgutgoose landing-page growth score

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s26/gutgutgoose
Source observed: 2026-10-17T09:27:37.954Z
Last checked: 2026-10-20T08:15:50.523+00:00
Indexed: 2026-10-17T13:26:39.974+00:00

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# Gutgutgoose landing-page growth score

We provide a growth-score report for the [Gutgutgoose landing page](https://gutgutgoose.com/) in the YC S26 collection. The report evaluates a product whose page describes personalized probiotics: visitors test their microbiome with full DNA sequencing, receive a made-to-order formula, and retest to learn which strains colonized.

## Overall result

- **Growth score:** **70/100**, updated **Sep 20, 2026**.
- **Weakest area:** **Trust**.
- **Category scores:** Trust **52**, Information hierarchy **72**, CTA **72**, Value props **78**, Mobile web **78**.
- [Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Ranking

| Rank | Product | Growth score | Report |
|---|---|---:|---|
| 1 | Viome | 78 | [Open Viome’s growth score](https://www.lazyweb.com/growth-score/site/viome.com) |
| 2 | Tiny Health | 76 | [Open Tiny Health’s growth score](https://www.lazyweb.com/growth-score/site/tinyhealth.com) |
| 3 | Floré by Sun Genomics | 73 | [Open Floré’s growth score](https://www.lazyweb.com/growth-score/site/flore.com) |
| 4 | ZOE | 72 | [Open ZOE’s growth score](https://www.lazyweb.com/growth-score/site/zoe.com) |
| 5 | Gutgutgoose | 70 | — |
| 6 | Ombre (formerly Thryve) | 69 | [Open Ombre’s growth score](https://www.lazyweb.com/growth-score/site/ombrelab.com) |

## Score over time

- **Sep 20, 2026:** 70, live report; overall −4, Trust −10, Information hierarchy −6.
- **Sep 1, 2026:** 74; overall +3, Mobile web +16, CTA −6. [View report](https://www.lazyweb.com/growth-score/history/2026-09-01)
- **Jul 22, 2026:** 71; first tracked report; strongest Information hierarchy 82, weakest Trust 58. [View report](https://www.lazyweb.com/growth-score/history/2026-07-22)

## Trust — 52, Fair

Trust measures proof that a product is real, competent, and safe to try. The comparison identifies these visible trust signals:

| Product | Trust read |
|---|---|
| Gutgutgoose | “Backed by Y Combinator” badge below the hero product shot |
| Viome | Outcome badges: “91% improved digestion / 92% better energy / 94% improved mood — Self-reported after 6 months foll…” |
| ZOE | “Designed by ZOE gut health scientists” subheadline claim |
| Ombre (formerly Thryve) | Phone mockup showing the Ombre Score report UI, including “Ombre Score 84” and Diversity, Comparison, Ecosystem, and Symptoms scores |
| Tiny Health | “Developed by researchers from” strip with Johns Hopkins, Stanford, Mayo Clinic, Washington University, Cornell, and Harvard Medical School |
| Floré by Sun Genomics | Rated 4.5 on Trustpilot with 326 verified reviews |

![Gutgutgoose trust evidence](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/gutgutgoose.com.jpg?v=2026-09-20T04%3A52%3A10.12%2B00%3A00)

![Viome trust evidence](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/viome.com.jpg?v=2026-09-20T04%3A54%3A50.664%2B00%3A00)

![Tiny Health trust evidence](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/tinyhealth.com.jpg?v=2026-09-20T05%3A07%3A38.066%2B00%3A00)

![Floré by Sun Genomics trust evidence](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/flore.com.jpg?v=2026-09-20T05%3A14%3A25.656%2B00%3A00)

Trust ranking: Viome **74**, Tiny Health **72**, Floré by Sun Genomics **72**, Gutgutgoose **52**, Ombre **52**, and ZOE **48**. [Build proof section](https://www.lazyweb.com/backlog?site=gutgutgoose.com#opt-trust-signals) to choose proof signals and receive copy and placement guidance.

## Information hierarchy — 72, Fair

The review identifies four attention and contrast issues:

1. The header **Get Started** button is dark green against the dark navy sky, nearly disappearing, and duplicates the hero CTA at equal weight.
2. A top quiz banner creates a second conversion path (“Take the quiz”) before visitors read the value proposition.
3. The hero **Get started** button has low contrast against the mid-blue sky, despite being the page’s most important element.
4. Five navigation links sit in a highlighted pill at the fold’s center-top and draw attention away from the headline.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/gutgutgoose.com.jpg?v=2026-09-20T04%3A52%3A10.12%2B00%3A00)

[View layout plan](https://www.lazyweb.com/backlog?site=gutgutgoose.com#opt-information-hierarchy) for a sequenced keep, move, merge, or remove plan.

## CTA — 72, Fair

The page’s primary CTA is **Get started**. The report identifies these problems:

- Generic label with no payoff named.
- Label case drift between hero and navigation.
- Quiz bar competes with the hero CTA.

![Gutgutgoose CTA comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/gutgutgoose.com.jpg?v=2026-09-20T04%3A52%3A10.12%2B00%3A00)

The CTA comparison scores ZOE **78**, Tiny Health **78**, Viome **76**, Ombre **76**, Floré **76**, and Gutgutgoose **72**. [Rewrite this CTA](https://www.lazyweb.com/backlog?site=gutgutgoose.com#opt-cta-writing) to generate primary and secondary options grounded in the offer and visitor objections.

## Value props — 78, Fair

The headline is **“Better gut health with personalized probiotics.”** The supporting copy says: “No more guessing which probiotic might work. Test your microbiome with full DNA sequencing, get a made-to-order formula, then retest for proof of which strains colonized.”

**Working:**

- The subhead names the test–formulate–retest mechanism.
- “No more guessing” addresses a real frustration.
- The product-jar hero matches the claim.

**Could improve:**

- The headline is generic to any probiotic.
- It gives no numbers for strains, days, or users.
- The emotional payoff of relief is unstated.

Value-proposition ranking: Viome **84**, Gutgutgoose **78**, Floré **78**, Tiny Health **76**, ZOE **72**, and Ombre **58**.

## Mobile web — 78, Fair

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/gutgutgoose.com-mobile.jpg?v=2026-09-20T04%3A52%3A10.12%2B00%3A00)

1. **Broken word wrap:** “made-to-order” splits as “m ade-to-order” in the key value copy.
2. **Get Started button:** the desktop-sized centered pill should stretch close to full-bleed for mobile thumb reach.
3. **Quiz promo bar:** the sticky bar adds a competing CTA above the logo and consumes first-viewport height.

[View mobile fixes](https://www.lazyweb.com/backlog?site=gutgutgoose.com#opt-mobile-web) for a prioritized implementation checklist.

## Competitors

These competitors are inferred from product, audience, and value proposition:

1. [Viome — viome.com — 78](https://www.lazyweb.com/growth-score/site/viome.com)
2. [Tiny Health — tinyhealth.com — 76](https://www.lazyweb.com/growth-score/site/tinyhealth.com)
3. [Floré by Sun Genomics — flore.com — 73](https://www.lazyweb.com/growth-score/site/flore.com)
4. [ZOE — zoe.com — 72](https://www.lazyweb.com/growth-score/site/zoe.com)
5. Gutgutgoose — 70
6. [Ombre (formerly Thryve) — ombrelab.com — 69](https://www.lazyweb.com/growth-score/site/ombrelab.com)

---

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