# Donkey Landing Page Growth Score | YC S26 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s26/donkey
Source observed: 2026-10-20T06:56:18.643Z
Last checked: 2026-10-20T06:56:18.643+00:00
Indexed: 2026-10-20T08:13:41.829+00:00

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# Donkey Landing Page Growth Score

[← Back to YC S26](https://www.lazyweb.com/yc-s26)

[Donkey](https://donkey.trade/)

Our landing-page report gives Donkey an overall **Growth Score of 78**, updated **September 20, 2026**. The weakest category is **Trust**, scored **58**.

## Overall ranking

1. Donkey — 78
2. [Cavela — 77](https://www.lazyweb.com/growth-score/site/cavela.com)
3. [Zencargo — 71](https://www.lazyweb.com/growth-score/site/zencargo.com)
4. [Flexport — 68](https://www.lazyweb.com/growth-score/site/flexport.com)
5. [Pietra — 66](https://www.lazyweb.com/growth-score/site/pietrastudio.com)

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Category scores

| Category | Score | Assessment |
|---|---:|---|
| Trust | 58 | Fair |
| CTA | 78 | Fair |
| Information hierarchy | 82 | Strong |
| Value props | 84 | Strong |
| Mobile web | 88 | Strong |

- [Trust — 58](https://www.lazyweb.com/yc-s26/donkey#gs-trust)
- [CTA — 78](https://www.lazyweb.com/yc-s26/donkey#gs-cta)
- [Information hierarchy — 82](https://www.lazyweb.com/yc-s26/donkey#gs-information_hierarchy)
- [Value props — 84](https://www.lazyweb.com/yc-s26/donkey#gs-value_props)
- [Mobile web — 88](https://www.lazyweb.com/yc-s26/donkey#gs-mobile_web)

## Score over time

The report identifies two dated observations:

1. **September 20, 2026 — 78:** Overall +1, Mobile web +6, Information hierarchy −4.
2. [August 22, 2026 — 77](https://www.lazyweb.com/growth-score/history/2026-08-22): first tracked report; strongest Information hierarchy 86 and weakest Trust 56.

## Trust — 58, Fair

Trust measures proof that the product is real, competent, and safe to try.

![Donkey trust-report capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/donkey.trade.jpg?v=2026-09-20T04%3A37%3A05.964%2B00%3A00)

The trust comparison gives these observations:

| Company | Trust read |
|---|---|
| Donkey | Detailed container-quote product UI showing “Lock this price for 48 hours” with itemized tariffs, ocean freight, and cus |
| Zencargo | Customer logo strip (Swoon, SLG, Gelmart, Beauty Pie) on the mobile capture |
| Flexport | Dashboard UI showing “Exceptions” (Mechanical Delay, Under FDA Review) and “SKUs in Transit” table with amounts, destina |
| Pietra | Integration icon diagram showing Shopify, Google, Slack, TikTok and Meta connections |
| Cavela | “Work with the suppliers behind” logo strip (ZARA, Carhartt, UNIQLO, lululemon, adidas) |

### Trust ranking

1. Cavela — 70
2. Flexport — 62
3. Donkey — 58
4. Zencargo — 52
5. Pietra — 42

[Build proof section](https://www.lazyweb.com/backlog?site=donkey.trade#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## CTA — 78, Fair

This category evaluates CTA copy, size, verb, and cost-feel. The report identifies these problems:

- “build” implies effort, not payoff.
- There is no “free” despite “no payment due now.”
- The button gives no instant-quote cue.

The comparison shows Donkey’s CTA as **“BUILD A CONTAINER”** and Cavela’s as **“Start sourcing for free.”**

### CTA ranking

1. Cavela — 86
2. Donkey — 78
3. Pietra — 76
4. Zencargo — 74
5. Flexport — 64

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=donkey.trade#opt-cta-writing) to generate primary and secondary CTA options grounded in Donkey’s offer and visitor objections.

## Information hierarchy — 82, Strong

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/donkey.trade.jpg?v=2026-09-20T04%3A37%3A05.964%2B00%3A00)

1. **Hero product screenshot:** The quote UI demonstrates “one number,” but it is cropped at the fold and its key price row is blurred, so the strongest evidence does not fully land above the fold.
2. **Duplicate navigation CTA:** “BUILD A CONTAINER” appears with identical weight in the navigation and hero, splitting the single-action focus between two same-label buttons.

## Value props — 84, Strong

The headline is:

> **Factory prices, delivered, one number.**

The supporting copy is:

> Donkey is the AI-native trading company. Upload your buying list and see every landed price instantly, tariffs and delivery included.

### Working

- Six words cover price, delivery, and simplicity.
- The subhead names the mechanism: upload a list and see prices.
- The hero shows a real DDP quote rather than decoration.

### Could improve

- The headline and subhead contain no numbers.
- The pain of tariff surprises is left unspoken.
- “AI-native trading company” is category jargon.

### Value-prop ranking

1. Donkey — 84
2. Cavela — 80
3. Flexport — 72
4. Zencargo — 62
5. Pietra — 62

## Mobile web — 88, Strong

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/donkey.trade-mobile.jpg?v=2026-09-20T04%3A37%3A05.964%2B00%3A00)

1. **Demo video screenshot:** The desktop quote UI is shrunk to phone width, making every line of pricing proof illegibly small.
2. **Header CTA button:** It duplicates the full-width “BUILD A CONTAINER” button directly below it, using header space redundantly.

## Competitors

Competitors are inferred from product, audience, and value proposition.

1. Donkey — 78
2. [Cavela — 77](https://www.lazyweb.com/growth-score/site/cavela.com)
3. [Zencargo — 71](https://www.lazyweb.com/growth-score/site/zencargo.com)
4. [Flexport — 68](https://www.lazyweb.com/growth-score/site/flexport.com)
5. [Pietra — 66](https://www.lazyweb.com/growth-score/site/pietrastudio.com)

---

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