# Audun Landing Page Growth Score | YC S26 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s26/audun
Source observed: 2026-10-15T20:35:09.858Z
Last checked: 2026-10-20T07:11:35.574+00:00
Indexed: 2026-10-16T00:02:19.75+00:00

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# Audun landing page growth score

We assess Audun’s landing page at [https://audun.co/](https://audun.co/) through our YC S26 Growth Score report. The overall **Growth Score is 69**, updated **September 20, 2026**. The weakest category is **Trust**, scored **38**.

## Overall ranking

Audun ranks **#2 of 6** with a score of 69:

1. [January — 77](https://www.lazyweb.com/growth-score/site/january.com)
2. Audun — 69
3. [InDebted — 67](https://www.lazyweb.com/growth-score/site/indebted.co)
4. [Ophelos — 64](https://www.lazyweb.com/growth-score/site/ophelos.com)
5. [receeve — 61](https://www.lazyweb.com/growth-score/site/receeve.com)
6. [TrueAccord — 58](https://www.lazyweb.com/growth-score/site/trueaccord.com)

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Category scores

| Category | Score | Rating |
|---|---:|---|
| Trust | 38 | Poor |
| CTA | 68 | Fair |
| Value props | 68 | Fair |
| Information hierarchy | 86 | Strong |
| Mobile web | 86 | Strong |

## Score over time

We provide a score-history view for Audun and the comparison set: TrueAccord, InDebted, receeve, Ophelos, and January.

## Trust — 38, Poor

Trust measures proof that the product is real, competent, and safe to try.

| Company | Trust read |
|---|---|
| Audun | No visible trust signal identified. |
| TrueAccord | Consumer app UI mockup showing “Welcome, Alex!” with account balance $1,337.51 and creditor details. |
| InDebted | 4.8, 2,700+ Google reviews. |
| receeve | ISO 27001, PCI & GDPR compliant. |
| Ophelos | “Part of intrum” parent-company badge in the top bar. |
| January | “$20B+ in debt worked across 20M+ consumers” stat block. |

Trust ranking:

1. [InDebted — 82](https://www.lazyweb.com/growth-score/site/indebted.co)
2. [January — 62](https://www.lazyweb.com/growth-score/site/january.com)
3. [TrueAccord — 52](https://www.lazyweb.com/growth-score/site/trueaccord.com)
4. [receeve — 52](https://www.lazyweb.com/growth-score/site/receeve.com)
5. [Ophelos — 42](https://www.lazyweb.com/growth-score/site/ophelos.com)
6. Audun — 38

The comparison images used in this section are available at these original URLs:

- InDebted: ![](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/indebted.co.jpg?v=2026-09-22T15%3A20%3A53.564%2B00%3A00)
- January: ![](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/january.com.jpg?v=2026-09-22T15%3A21%3A20.862%2B00%3A00)
- TrueAccord: ![](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/trueaccord.com-mobile.jpg?v=2026-09-22T15%3A21%3A31.825%2B00%3A00)
- receeve: ![](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/receeve.com.jpg?v=2026-09-22T15%3A20%3A26.759%2B00%3A00)
- Ophelos: ![](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/ophelos.com.jpg?v=2026-09-22T15%3A33%3A21.684%2B00%3A00)

[Build proof section](https://www.lazyweb.com/backlog?site=audun.co#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## CTA — 68, Fair

We evaluate whether the primary CTA’s copy, size, verb, and cost-feel earn the click. The report identifies these problems:

- The click promises contact, not value.
- There is no payoff echoing the headline.
- A sales-process feel raises perceived cost.

CTA ranking:

1. [January — 76](https://www.lazyweb.com/growth-score/site/january.com)
2. Audun — 68
3. [Ophelos — 68](https://www.lazyweb.com/growth-score/site/ophelos.com)
4. [TrueAccord — 62](https://www.lazyweb.com/growth-score/site/trueaccord.com)
5. [InDebted — 58](https://www.lazyweb.com/growth-score/site/indebted.co)
6. [receeve — 58](https://www.lazyweb.com/growth-score/site/receeve.com)

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=audun.co#opt-cta-writing) to generate primary and secondary options grounded in Audun’s offer and visitor objections.

## Value props — 68, Fair

Audun’s reported headline is **“A calmer way to settle things.”** Its supporting copy is **“Debt collection, built around people. Audun combines AI with human judgement to help businesses and their customers move forward.”** A “For businesses” badge sets the audience.

What is working:

- “Calmer” addresses the emotion of debt stress.
- The subhead names the category plainly.
- The “For businesses” badge sets the audience.

What could improve:

- The headline alone is category-blind.
- There are zero numbers or proof points in the fold.
- The hero image decorates rather than showing the product.

Value-prop ranking:

1. [January — 86](https://www.lazyweb.com/growth-score/site/january.com)
2. Audun — 68
3. [TrueAccord — 68](https://www.lazyweb.com/growth-score/site/trueaccord.com)
4. [InDebted — 62](https://www.lazyweb.com/growth-score/site/indebted.co)
5. [receeve — 62](https://www.lazyweb.com/growth-score/site/receeve.com)
6. [Ophelos — 62](https://www.lazyweb.com/growth-score/site/ophelos.com)

## Information hierarchy — 86, Strong

We identify two hierarchy issues in the desktop capture:

1. **Mint Sign in pill:** the highest-contrast element pulls first attention to a login, outranking the primary CTA.
2. **Nav Get in touch:** it duplicates the hero CTA at equal weight, splitting the intended click across two targets.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/audun.co.jpg?v=2026-09-20T07%3A02%3A57.367%2B00%3A00)

## Mobile web — 86, Strong

We identify two issues in the mobile capture:

1. **Get in touch button:** a desktop-proportioned button occupies approximately half the column width instead of being a full-bleed thumb target.
2. **Body paragraph text:** white copy sits on a light streak of the background image, thinning contrast mid-sentence.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/audun.co-mobile.jpg?v=2026-09-20T07%3A02%3A57.367%2B00%3A00)

## Competitors

We infer this comparison set from product, audience, and value proposition:

1. [January — january.com — 77](https://www.lazyweb.com/growth-score/site/january.com)
2. Audun — 69
3. [InDebted — indebted.co — 67](https://www.lazyweb.com/growth-score/site/indebted.co)
4. [Ophelos — ophelos.com — 64](https://www.lazyweb.com/growth-score/site/ophelos.com)
5. [receeve — receeve.com — 61](https://www.lazyweb.com/growth-score/site/receeve.com)
6. [TrueAccord — trueaccord.com — 58](https://www.lazyweb.com/growth-score/site/trueaccord.com)

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