# Trace Landing Page Growth Score | YC S25 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s25/trace-so
Source observed: 2026-10-17T10:38:48.233Z
Last checked: 2026-10-20T07:48:39.406+00:00
Indexed: 2026-10-17T14:19:25.55+00:00

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# Trace Landing Page Growth Score | YC S25

[← Back to YC S25](https://www.lazyweb.com/yc-s25)

[Trace](https://www.trace.so/)

We score Trace's landing page across five categories and compare it with five inferred competitors. Trace's weakest category is **Mobile web**.

## Overall score and ranking

- **Growth score:** 61
- **Updated:** September 22, 2026
- **Weakest category:** Mobile web, 48
- **Category scores:** Mobile web 48; CTA 58; Value props 58; Trust 66; Information hierarchy 76

### How Trace ranks

1. [Zapier (AI Agents) — 80](https://www.lazyweb.com/growth-score/site/zapier.com)
2. [Lindy — 79](https://www.lazyweb.com/growth-score/site/lindy.ai)
3. [Beam AI — 76](https://www.lazyweb.com/growth-score/site/beam.ai)
4. [Relevance AI — 70](https://www.lazyweb.com/growth-score/site/relevanceai.com)
5. [Dust — 66](https://www.lazyweb.com/growth-score/site/dust.tt)
6. Trace — 61

[Fix Mobile web](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Score over time

| Date | Overall score | Change or note |
|---|---:|---|
| September 22, 2026 | 61 | Live; overall +24, Information hierarchy +38, Value props +36 |
| [September 9, 2026](https://www.lazyweb.com/growth-score/history/2026-09-09) | 37 | Overall −14, Information hierarchy −38, Value props −30 |
| [July 11, 2026](https://www.lazyweb.com/growth-score/history/2026-07-11) | 51 | Overall −3, Trust −12, Value props −6 |
| [June 16, 2026](https://www.lazyweb.com/growth-score/history/2026-06-16) | 54 | Overall −9, Mobile web −36, Trust −8 |
| [April 22, 2026](https://www.lazyweb.com/growth-score/history/2026-04-22) | 63 | Overall +7, Mobile web +28, CTA +4 |
| [March 27, 2026](https://www.lazyweb.com/growth-score/history/2026-03-27) | 56 | First tracked report; strongest Information hierarchy 76, weakest Mobile web 30 |

## Mobile web — 48, Poor

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/trace.so-mobile.jpg?v=2026-09-22T19%3A58%3A57.717%2B00%3A00)

1. **Narrow content column:** The page renders in a quarter-width strip instead of filling the phone viewport, indicating a broken responsive breakpoint.
2. **Get In Touch button:** The primary CTA keeps desktop proportions, creating a small tap target instead of a full-width, thumb-friendly button. This issue repeats in the sections below.
3. **Cropped product screenshot:** The onboarding screenshot is cut off mid-content by the narrow column, hiding tabs and task details.
4. **Tiny body copy:** Paragraph text becomes very small in the compressed column, reducing arm's-length readability.

[View mobile fixes](https://www.lazyweb.com/backlog?site=trace.so#opt-mobile-web) to convert the findings into a prioritized implementation checklist.

## CTA — 58, Fair

This category considers copy, size, verb, and cost-feel: whether the primary CTA earns the click.

![Trace CTA example](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/trace.so.jpg?v=2026-09-22T19%3A58%3A57.717%2B00%3A00)

The comparison examples use these original screenshots:

- [Lindy screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/lindy.ai.jpg?v=2026-07-17T22%3A37%3A22.003%2B00%3A00)
- [Zapier (AI Agents) screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/zapier.com.jpg?v=2026-08-14T23%3A41%3A16.756%2B00%3A00)
- [Beam AI screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/beam.ai.jpg?v=2026-07-28T03%3A02%3A37.046%2B00%3A00)
- [Dust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/dust.tt.jpg?v=2026-07-17T22%3A37%3A28.944%2B00%3A00)
- [Relevance AI screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/relevanceai.com.jpg?v=2026-07-28T03%3A06%3A13.681%2B00%3A00)

Problems identified:

- The click feels like a sales meeting.
- The navigation says “Get Started,” while the hero uses a different label.
- The copy does not communicate product value.
- The CTA has a small footprint beside a very large headline.

#### CTA ranking

1. Lindy — 88
2. Zapier (AI Agents) — 84
3. Beam AI — 66
4. Dust — 65
5. Relevance AI — 62
6. Trace — 58

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=trace.so#opt-cta-writing) to generate primary and secondary options grounded in Trace's offer and visitor objections.

## Value props — 58, Fair

This category considers whether the title, subtitle, and hero communicate the product's value.

Trace's headline is **“AI orchestration layer for modern teams”**. The supporting copy is **“An operational layer that understands how your company works — aligning AI agents and human judgment across departments to unlock leverage at scale.”**

**Working:**

- Names the category clearly.
- Human-and-AI framing hints at Trace's angle.
- The logo wall adds credibility.

**Could improve:**

- “Unlock leverage at scale” is filler.
- No numbers or concrete outcomes are provided.
- Desktop hero art does not show anything about the product.

#### Value-prop ranking

1. Beam AI — 82
2. Relevance AI — 80
3. Lindy — 78
4. Zapier (AI Agents) — 72
5. Trace — 58
6. Dust — 58

## Trust — 66, Fair

This category considers proof that a product is real, competent, and safe to try.

![Trace trust example](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/trace.so-mobile.jpg?v=2026-09-22T19%3A58%3A57.717%2B00%3A00)

| Company | Trust read |
|---|---|
| Trace | Product Hunt “#1 Product of the Month” badge alongside Launch YC (1038 upvotes) in the mobile fold |
| Relevance AI | No visible trust signal identified. |
| Lindy | G2 badge with 4.9 star rating below the “Try for free” CTA |
| Zapier (AI Agents) | “Trusted by the world's best companies” logo wall, including NVIDIA, Google, Meta, Lowe's, Allstate, Samsung, Mastercard, HP, and Expe… |
| Dust | No visible trust signal identified. |
| Beam AI | No visible trust signal identified. |

#### Trust ranking

1. Zapier (AI Agents) — 84
2. Beam AI — 70
3. Trace — 66
4. Lindy — 62
5. Dust — 62
6. Relevance AI — 55

[Build proof section](https://www.lazyweb.com/backlog?site=trace.so#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## Information hierarchy — 76, Fair

This category considers whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/trace.so.jpg?v=2026-09-22T19%3A58%3A57.717%2B00%3A00)

1. **Dual CTA labels:** The navigation says “Get Started,” while the hero says “Get In Touch.” These competing primary actions make different promises and split the scan path.
2. **Get In Touch button:** A small dark button with a low-commitment contact label reads weaker than the navigation's “Get Started,” muting the fold's single conversion point.
3. **ASCII hero artwork:** The abstract dot-matrix graphic occupies approximately 40% of the fold but does not communicate orchestration, competing with the headline for attention.

[View layout plan](https://www.lazyweb.com/backlog?site=trace.so#opt-information-hierarchy) to turn these callouts into a sequenced plan for what to keep, move, merge, or remove.

## Competitors

These competitors are inferred from product, audience, and value proposition:

1. [Zapier (AI Agents) — 80](https://www.lazyweb.com/growth-score/site/zapier.com)
2. [Lindy — 79](https://www.lazyweb.com/growth-score/site/lindy.ai)
3. [Beam AI — 76](https://www.lazyweb.com/growth-score/site/beam.ai)
4. [Relevance AI — 70](https://www.lazyweb.com/growth-score/site/relevanceai.com)
5. [Dust — 66](https://www.lazyweb.com/growth-score/site/dust.tt)
6. Trace — 61

---

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