# The Prompting Company landing-page Growth Score report

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s25/the-prompting-company
Source observed: 2026-10-03T10:16:03.918Z
Last checked: 2026-10-17T10:39:00.791+00:00
Indexed: 2026-10-03T12:41:03.027+00:00

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# The Prompting Company landing-page Growth Score report

We report on the landing page for [The Prompting Company](https://www.promptingcompany.com/) as part of Lazyweb’s YC S25 Growth Score directory. The report evaluates how effectively the landing page communicates and converts the company’s offering: helping products “Get discovered & used by Google AI” by moving from user experience to “AGENT EXPERIENCE.”

[← Back to YC S25](https://www.lazyweb.com/yc-s25)

## Overall score

- **Growth score: 74/100**
- **Updated:** September 22, 2026
- **Weakest category:** Trust
- **Recommended action:** [Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

### Category scores

| Category | Score | Assessment |
|---|---:|---|
| Trust | 52 | Fair |
| Value props | 72 | Fair |
| Information hierarchy | 78 | Fair |
| Mobile web | 84 | Strong |
| CTA | 86 | Strong |

## Ranking

Our overall Growth Score ranking in this comparison is:

1. [Athena — 80](https://www.lazyweb.com/growth-score/site/athenahq.ai)
2. [Peec AI — 77](https://www.lazyweb.com/growth-score/site/peec.ai)
3. The Prompting Company — 74
4. [Otterly.AI — 74](https://www.lazyweb.com/growth-score/site/otterly.ai)
5. [Profound — 70](https://www.lazyweb.com/growth-score/site/tryprofound.com)

## Score over time

The available reports show these observations and changes:

1. **September 22, 2026 — 74, live:** Overall −1; Trust −6; Mobile web +6.
2. [August 24, 2026 — 75](https://www.lazyweb.com/growth-score/history/2026-08-24): Value props −4; Trust +4.
3. [August 11, 2026 — 75](https://www.lazyweb.com/growth-score/history/2026-08-11): Overall +2; Information hierarchy +6; Value props +6.
4. [July 20, 2026 — 73](https://www.lazyweb.com/growth-score/history/2026-07-20): Overall −4; Information hierarchy −6; Mobile web −6.
5. [June 17, 2026 — 77](https://www.lazyweb.com/growth-score/history/2026-06-17): Overall −1; Value props −12; Mobile web +8.
6. [May 11, 2026 — 78](https://www.lazyweb.com/growth-score/history/2026-05-11): Overall +1; Trust +4; Information hierarchy +2.
7. [April 20, 2026 — 77](https://www.lazyweb.com/growth-score/history/2026-04-20): First tracked report; strongest category was Information hierarchy at 84 and weakest was Trust at 58.

## Trust — 52/100, Fair

Trust measures proof that the product is real, competent, and safe to try.

![The Prompting Company trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/promptingcompany.com.jpg?v=2026-09-22T05%3A47%3A12.216%2B00%3A00)

The visible trust signal for The Prompting Company is a **“Backed by Y Combinator”** badge above the headline. The comparison reads were:

| Company | Trust read |
|---|---|
| The Prompting Company | “Backed by Y Combinator” badge above the headline |
| Profound | Real product workflow UI titled “AEO-Optimized FAQ Generator,” showing nodes such as “Web Page Scrape” with a Succeeded stat |
| Athena | Customer-logo wall under “Empowering Next-Gen Marketing Teams at,” featuring SoFi, Coinbase, Hearst, and Hexclad |
| Peec AI | No visible trust signal identified |
| Otterly.AI | “AI in Marketing Cool Vendor by Gartner” alongside a G2 4.8/5 star rating under the hero CTA |

The trust-category ranking is:

1. [Athena — 78](https://www.lazyweb.com/growth-score/site/athenahq.ai)
2. [Otterly.AI — 72](https://www.lazyweb.com/growth-score/site/otterly.ai)
3. [Peec AI — 66](https://www.lazyweb.com/growth-score/site/peec.ai)
4. The Prompting Company — 52
5. [Profound — 48](https://www.lazyweb.com/growth-score/site/tryprofound.com)

[Build proof section](https://www.lazyweb.com/backlog?site=promptingcompany.com#opt-trust-signals) to choose proof signals and receive copy and placement for a stronger trust section.

## Value props — 72/100, Fair

This category evaluates whether the title, subtitle, and hero sell the product’s true value.

### Headline and supporting line

> **Get discovered & used by Google AI**
>
> You optimized for user experience. Now optimize for **AGENT EXPERIENCE.**

### What is working

- Rotating AI logos make the outcome concrete.
- The “agent experience” reframe creates urgency and fear of missing out.
- The YC badge lends credibility.

### What could improve

- There are no numbers or proof of results.
- The hero art decorates rather than demonstrates the product.
- The mechanism of how the product works is absent.

The value-props ranking is:

1. [Peec AI — 80](https://www.lazyweb.com/growth-score/site/peec.ai)
2. [Otterly.AI — 76](https://www.lazyweb.com/growth-score/site/otterly.ai)
3. [Profound — 74](https://www.lazyweb.com/growth-score/site/tryprofound.com)
4. The Prompting Company — 72
5. [Athena — 68](https://www.lazyweb.com/growth-score/site/athenahq.ai)

## Information hierarchy — 78/100, Fair

This category evaluates whether the design helps or inhibits the page’s intended message.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/promptingcompany.com.jpg?v=2026-09-22T05%3A47%3A12.216%2B00%3A00)

1. **Announcement pill above the headline:** “NEW! Try Agent Experience” with a “Book a call” arrow sits directly above the headline and intercepts the scan path with a competing action.
2. **Duplicate Start free trial:** The navigation’s black “Start free trial” pill matches the hero CTA’s visual weight, splitting attention between two identical-looking buttons.
3. **Sign in button:** An outlined pill is styled nearly as prominently as the primary CTA, creating an equal-weight exit next to it.

[View layout plan](https://www.lazyweb.com/backlog?site=promptingcompany.com#opt-information-hierarchy) to turn these callouts into a sequenced page plan: keep, move, merge, or remove.

## Mobile web — 84/100, Strong

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/promptingcompany.com-mobile.jpg?v=2026-09-22T05%3A47%3A12.216%2B00%3A00)

1. **Start free trial button:** The desktop-proportioned pill floats narrowly in the phone column instead of providing a full-bleed thumb target.
2. **Agent Experience banner:** Two competing tap targets—“NEW!” dropdown and “Book a call”—sit above the headline and pull attention from the primary CTA.

## CTA — 86/100, Strong

This category evaluates the primary call to action’s copy, size, verb, and cost feel.

![The Prompting Company CTA screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/promptingcompany.com.jpg?v=2026-09-22T05%3A47%3A12.216%2B00%3A00)

The primary CTA is **“Start free trial.”** The identified problems are:

- “Trial” hints at an eventual cost.
- The CTA does not echo the headline promise.

The CTA ranking is:

1. The Prompting Company — 86
2. [Athena — 85](https://www.lazyweb.com/growth-score/site/athenahq.ai)
3. [Peec AI — 85](https://www.lazyweb.com/growth-score/site/peec.ai)
4. [Otterly.AI — 84](https://www.lazyweb.com/growth-score/site/otterly.ai)
5. [Profound — 68](https://www.lazyweb.com/growth-score/site/tryprofound.com)

## Competitors

The comparison is inferred from product, audience, and value proposition.

| Rank | Company | Domain | Score |
|---:|---|---|---:|
| 1 | [Athena](https://www.lazyweb.com/growth-score/site/athenahq.ai) | athenahq.ai | 80 |
| 2 | [Peec AI](https://www.lazyweb.com/growth-score/site/peec.ai) | peec.ai | 77 |
| 3 | The Prompting Company | promptingcompany.com | 74 |
| 4 | [Otterly.AI](https://www.lazyweb.com/growth-score/site/otterly.ai) | otterly.ai | 74 |
| 5 | [Profound](https://www.lazyweb.com/growth-score/site/tryprofound.com) | tryprofound.com | 70 |
| — | [Scrunch AI](https://www.lazyweb.com/growth-score/site/scrunchai.com) | scrunchai.com | failed |

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