# Motives landing page Growth Score

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s25/motives
Source observed: 2026-10-17T09:56:26.285Z
Last checked: 2026-10-17T09:56:26.285+00:00
Indexed: 2026-10-17T13:58:34.813+00:00

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# Motives landing page Growth Score

We scored the landing page for [Motives](https://motives.ai/) in the **YC S25** rankings. Its overall Growth Score is **66/100**, updated **September 22, 2026**, and its weakest category is **Trust**.

## Ranking and category scores

Motives ranks sixth among the listed companies:

1. [Voicepanel — 74](https://www.lazyweb.com/growth-score/site/voicepanel.com)
2. [Strella — 73](https://www.lazyweb.com/growth-score/site/strella.io)
3. [Conveo — 73](https://www.lazyweb.com/growth-score/site/conveo.ai)
4. [Listen Labs — 69](https://www.lazyweb.com/growth-score/site/listenlabs.ai)
5. [Outset — 67](https://www.lazyweb.com/growth-score/site/outset.ai)
6. Motives — 66

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

| Category | Score |
| --- | ---: |
| Trust | 54 |
| CTA | 62 |
| Mobile web | 62 |
| Information hierarchy | 70 |
| Value props | 80 |

## Score over time

- **September 22, 2026:** 66, live; overall −2, Mobile web −6, Information hierarchy −2.
- [September 14, 2026](https://www.lazyweb.com/growth-score/history/2026-09-14): 68; Trust +4, Mobile web −4.
- [July 18, 2026](https://www.lazyweb.com/growth-score/history/2026-07-18): 68; overall +2, CTA +4, Mobile web +4.
- [June 11, 2026](https://www.lazyweb.com/growth-score/history/2026-06-11): 66; overall −1, CTA −5, Value props +4.
- [June 1, 2026](https://www.lazyweb.com/growth-score/history/2026-06-01): 67; overall −1, Value props −4, CTA −3.
- [May 8, 2026](https://www.lazyweb.com/growth-score/history/2026-05-08): 68; overall −1, Information hierarchy −2, Value props −2.
- [April 17, 2026](https://www.lazyweb.com/growth-score/history/2026-04-17): 69; first tracked report, strongest Value props 84 and weakest Trust 52.

## Trust — 54, Fair

Trust measures proof that a product is real, competent, and safe to try. The comparison records these signals:

| Product | Trust read |
| --- | --- |
| Motives | Product demo visual showing a real interview participant on video beside the AI interviewer prompt “What do you love th…” |
| Listen Labs | “Customer Preference: Concept 1 80% / Concept 2 40%” feature UI overlay on the hero image |
| Outset | “Trusted by the most respected enterprises” logo strip with the HIPCAMP logo visible on mobile |
| Strella | “Strella is an official connector in Claude and ChatGPT” announcement bar |
| Voicepanel | Customer logo strip: Instacart, Gamma, Omnicom, Poshmark, Netgear, Stats Perform, Serko, Honeylove |
| Conveo | “TRUSTED BY THE FORTUNE 500” logo strip with Google, Unilever, Canva, AB InBev, and General Mills |

Motives ranks fourth for Trust:

1. Conveo — 78
2. Voicepanel — 68
3. Strella — 58
4. Motives — 54
5. Outset — 48
6. Listen Labs — 44

[Build proof section](https://www.lazyweb.com/backlog?site=motives.ai#opt-trust-signals) to choose proof signals and receive copy and placement guidance.

## CTA — 62, Fair

The CTA assessment covers copy, size, verb, and cost-feel. Motives shows **“Book a Demo.”** Listed problems are:

- the demo click feels costly;
- twin buttons split attention;
- the secondary action sits in first position;
- there is no in-product or self-serve path.

CTA comparison: Voicepanel 72, Listen Labs 68, Outset 68, Strella 68, Conveo 68, and Motives 62.

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=motives.ai#opt-cta-writing) to generate primary and secondary options grounded in Motives’s offer and visitor objections.

## Mobile web — 62, Fair

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/motives.ai-mobile.jpg?v=2026-09-22T16%3A17%3A04.63%2B00%3A00)

The mobile annotations identify:

1. **Oversized hero headline:** the serif headline barely scales down and wraps into three tall lines, pushing both CTAs below the first viewport.
2. **Five-line subhead paragraph:** the desktop-length paragraph stacks into five lines on a phone, further delaying the CTA path.
3. **Two stacked CTAs:** “How it Works” and “Book a Demo” use identical blue styling, with no visual hierarchy for the primary action.

[View mobile fixes](https://www.lazyweb.com/backlog?site=motives.ai#opt-mobile-web) for a prioritized implementation checklist.

## Information hierarchy — 70, Fair

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/motives.ai.jpg?v=2026-09-22T16%3A17%3A04.63%2B00%3A00)

Our annotations identify:

1. **Twin same-weight CTAs:** “How it Works” and “Book a Demo” share identical navy styling, so neither reads as primary.
2. **Nav Book a Demo duplicate:** a second “Book a Demo” appears as plain text next to a navy “Login” button, inverting the weight of the two actions.
3. **Six-link navigation row:** six exits sit above the hero and compete with demo conversion before the headline lands.

[View layout plan](https://www.lazyweb.com/backlog?site=motives.ai#opt-information-hierarchy) to turn these callouts into a sequenced keep/move/merge/remove page plan.

## Value props — 80, Strong

The headline is:

> Real qual, really fast for creative testing

The supporting copy says:

> Motives AI conducts up to 60-minute in-depth video interviews with real consumers then delivers actionable insights in 48 hours. Validate concepts, test assets, and understand consumer thinking.

Working elements:

- concrete numbers: 60-minute interviews and 48-hour insights;
- hero image shows the product interviewing;
- audience is named: creative testing.

Areas to improve:

- “Qual” jargon excludes non-researchers;
- there is no emotional hook, so the copy remains functional;
- there is no social proof or client logos in the fold.

Value-proposition comparison: Strella 86, Motives 80, Listen Labs 72, Conveo 72, Voicepanel 68, and Outset 58.

## Competitors

Competitors are inferred from product, audience, and value proposition:

- [Voicepanel — voicepanel.com — 74](https://www.lazyweb.com/growth-score/site/voicepanel.com)
- [Strella — strella.io — 73](https://www.lazyweb.com/growth-score/site/strella.io)
- [Conveo — conveo.ai — 73](https://www.lazyweb.com/growth-score/site/conveo.ai)
- [Listen Labs — listenlabs.ai — 69](https://www.lazyweb.com/growth-score/site/listenlabs.ai)
- [Outset — outset.ai — 67](https://www.lazyweb.com/growth-score/site/outset.ai)

Motives is sixth with 66.

---

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