# Magnetic landing page growth score

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s25/magnetic
Source observed: 2026-10-15T19:49:00.617Z
Last checked: 2026-10-20T07:42:35.248+00:00
Indexed: 2026-10-15T23:35:02.555+00:00

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# Magnetic landing page growth score

We provide a YC S25 landing-page report for [Magnetic](https://www.magnetictax.com/), an AI tax-preparation product whose page uses the headline **“The whole tax return done for you.”** Its supporting copy says **“AI Tax Prep Agent that can think. Guaranteed Accuracy or it's free.”**

## Overall score and ranking

- **Growth score:** 70
- **Updated:** September 22, 2026
- **Weakest category:** Trust, scored 52
- **CTA:** 68
- **Information hierarchy:** 72
- **Value props:** 78
- **Mobile web:** 78

Magnetic ranks third in the comparison group:

1. [Filed — 72](https://www.lazyweb.com/growth-score/site/filed.com)
2. [TaxGPT — 71](https://www.lazyweb.com/growth-score/site/taxgpt.com)
3. Magnetic — 70
4. [Black Ore Tax Autopilot — 70](https://www.lazyweb.com/growth-score/site/blackore.ai)
5. [Accordance — 67](https://www.lazyweb.com/growth-score/site/accordance.com)
6. [Basis — 60](https://www.lazyweb.com/growth-score/site/getbasis.ai)

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

Category links: [Trust 52](https://www.lazyweb.com/yc-s25/magnetic#gs-trust), [CTA 68](https://www.lazyweb.com/yc-s25/magnetic#gs-cta), [Information hierarchy 72](https://www.lazyweb.com/yc-s25/magnetic#gs-information_hierarchy), [Value props 78](https://www.lazyweb.com/yc-s25/magnetic#gs-value_props), [Mobile web 78](https://www.lazyweb.com/yc-s25/magnetic#gs-mobile_web).

## Score over time

The report lists these observations:

1. **September 22, 2026:** 70, live; CTA −4 and Value props +2.
2. [July 8, 2026](https://www.lazyweb.com/growth-score/history/2026-07-08): 70; Overall +2, CTA +10, Information hierarchy −2.
3. [June 8, 2026](https://www.lazyweb.com/growth-score/history/2026-06-08): 68; Overall −2, CTA −10, Information hierarchy −8.
4. [May 14, 2026](https://www.lazyweb.com/growth-score/history/2026-05-14): 70; first tracked report, with strongest Information hierarchy at 82 and weakest Trust at 52.

## Trust — 52, Fair

Trust measures proof that the product is real, competent, and safe to try.

![Magnetic trust comparison capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/magnetictax.com.jpg?v=2026-09-22T18%3A39%3A42.253%2B00%3A00)

The trust comparison records these signals:

| Product | Trust read |
| --- | --- |
| Magnetic | “Guaranteed Accuracy or it's free” subhead |
| Filed | Customer logo strip naming CPA firms DWC, Schwarcz CPA, Stratax, Lagow CPA, Knapp, and KSP |
| TaxGPT | G2 card: “Ratings based on our reviews — 4.9/5,” with star rating and “See all reviews” link |
| Basis | “TRUSTED BY LEADING TEAMS” logo bar with Baker Tilly, CohnReznick, Wiss, and CitrinCooperman |
| Black Ore Tax Autopilot | “AI Tax Summit — Recap the Day from Nasdaq Tower” event banner |
| Accordance | “We are witnessing the most significant transformation in our profession's evolution.” — Tasha Preisner, IRS Taxpayer Ad |

Within Trust, the ranking is: [Accordance — 72](https://www.lazyweb.com/growth-score/site/accordance.com), [TaxGPT — 62](https://www.lazyweb.com/growth-score/site/taxgpt.com), [Filed — 58](https://www.lazyweb.com/growth-score/site/filed.com), [Basis — 58](https://www.lazyweb.com/growth-score/site/getbasis.ai), Magnetic — 52, and Black Ore Tax Autopilot — 48.

[Build proof section](https://www.lazyweb.com/backlog?site=magnetictax.com#opt-trust-signals) to choose proof signals and receive copy and placement for a trust section.

## CTA — 68, Fair

The CTA assessment considers copy, size, verb, and cost-feel. Magnetic’s CTA is **“Get started.”** The report identifies these problems:

- The label is generic and names no payoff.
- It ignores the “or it's free” guarantee.
- The hero button is small relative to the headline.

CTA ranking: [Filed — 72](https://www.lazyweb.com/growth-score/site/filed.com), [TaxGPT — 72](https://www.lazyweb.com/growth-score/site/taxgpt.com), Magnetic — 68, [Black Ore Tax Autopilot — 68](https://www.lazyweb.com/growth-score/site/blackore.ai), [Accordance — 68](https://www.lazyweb.com/growth-score/site/accordance.com), and [Basis — 64](https://www.lazyweb.com/growth-score/site/getbasis.ai).

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=magnetictax.com#opt-cta-writing) opens the CTA rewrite studio for primary and secondary options grounded in Magnetic’s offer and visitor objections.

## Information hierarchy — 72, Fair

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/magnetictax.com.jpg?v=2026-09-22T18%3A39%3A42.253%2B00%3A00)

The report identifies three issues:

1. **Duplicate header CTAs:** The header stacks Log in, Book demo, and Get started at similar weight, duplicating both hero buttons and splitting the click.
2. **Ghosted document grid:** Near-invisible mock-document rows add visual bulk without communicating readable information; the agent callouts carry the meaning.
3. **Agent tasks panel:** Gray labels such as “Process intake” have very low contrast against the dark card, making the product demo difficult to parse at a glance.

[View layout plan](https://www.lazyweb.com/backlog?site=magnetictax.com#opt-information-hierarchy) turns these callouts into a sequenced keep, move, merge, or remove plan.

## Value props — 78, Fair

Magnetic’s headline and supporting copy are:

> “The whole tax return done for you.”
>
> “AI Tax Prep Agent that can think. Guaranteed Accuracy or it's free”

The report marks these points as working:

- Outcome-first framing: “done for Magnetic.”
- The guarantee reverses risk.
- The hero shows agent reasoning rather than decoration.

It identifies these improvements:

- No concrete numbers appear above the fold.
- “Can think” is a claim without proof.
- The intended audience—CPA or filer—is unclear.

Value-prop ranking: Magnetic — 78, [TaxGPT — 76](https://www.lazyweb.com/growth-score/site/taxgpt.com), [Filed — 72](https://www.lazyweb.com/growth-score/site/filed.com), [Black Ore Tax Autopilot — 68](https://www.lazyweb.com/growth-score/site/blackore.ai), [Basis — 62](https://www.lazyweb.com/growth-score/site/getbasis.ai), and [Accordance — 56](https://www.lazyweb.com/growth-score/site/accordance.com).

## Mobile web — 78, Fair

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/magnetictax.com-mobile.jpg?v=2026-09-22T18%3A39%3A42.253%2B00%3A00)

The mobile findings are:

1. **Hero CTA pair:** Desktop-proportioned buttons sit side by side at half width instead of stacking near full-bleed for thumb use.
2. **Headline right edge:** “tax return” runs to the viewport edge with almost no right padding and looks clipped.
3. **Header Get started:** It duplicates the hero CTA immediately above it, splitting the tap target without adding a new action.

[View mobile fixes](https://www.lazyweb.com/backlog?site=magnetictax.com#opt-mobile-web) converts these findings into a prioritized implementation checklist.

## Competitors

The report infers competitors from product, audience, and value proposition:

1. [Filed — filed.com — 72](https://www.lazyweb.com/growth-score/site/filed.com)
2. [TaxGPT — taxgpt.com — 71](https://www.lazyweb.com/growth-score/site/taxgpt.com)
3. Magnetic — magnetictax.com — 70
4. [Black Ore Tax Autopilot — blackore.ai — 70](https://www.lazyweb.com/growth-score/site/blackore.ai)
5. [Accordance — accordance.com — 67](https://www.lazyweb.com/growth-score/site/accordance.com)
6. [Basis — getbasis.ai — 60](https://www.lazyweb.com/growth-score/site/getbasis.ai)

---

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