# F2 Landing Page Growth Score | YC S25 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-s25/f2
Source observed: 2026-10-15T21:17:37.801Z
Last checked: 2026-10-17T09:12:22.431+00:00
Indexed: 2026-10-16T00:25:32.927+00:00

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# F2 Landing Page Growth Score

We provide this YC S25 landing-page report for [F2](http://f2.ai/). F2’s overall growth score is **73 of 100**, updated **Sep 20, 2026**. Its weakest category is **Information hierarchy**.

## Category scores

| Category | Score |
|---|---:|
| Information hierarchy | 68 |
| CTA | 68 |
| Value props | 72 |
| Trust | 78 |
| Mobile web | 78 |

## How F2 ranks

1. [Maestro — 79](https://www.lazyweb.com/growth-score/site/maestro.dev)
2. F2 — 73
3. [Chronograph — 62](https://www.lazyweb.com/growth-score/site/chronograph.pe)
4. [Allvue Systems — 61](https://www.lazyweb.com/growth-score/site/allvuesystems.com)
5. [73 Strings — 58](https://www.lazyweb.com/growth-score/site/73strings.com)
6. [Cobalt LP (by FactSet) — 56](https://www.lazyweb.com/growth-score/site/cobaltlp.com)

[Fix Information hierarchy](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Information hierarchy — 68, Fair

We identify four issues:

1. **Faded headline first line:** “Portfolio Monitoring” is so low-contrast that it appears missing and breaks the headline mid-thought.
2. **Book a demo button:** Its off-white-on-black, form-field-sized treatment is quieter than the gold navigation CTA, splitting emphasis between two demo buttons.
3. **Funding announcement banner:** A top-of-page exit link competes for the first glance before the value proposition or CTA.
4. **21,372 deals stat:** The gold statistic is the brightest fold element, outranking the headline and CTA in the scan path.

[View layout plan](https://www.lazyweb.com/backlog?site=f2.ai#opt-information-hierarchy) — a sequenced plan to keep, move, merge, or remove elements.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/f2.ai.jpg?v=2026-09-20T05%3A43%3A58.505%2B00%3A00)

## CTA — 68, Fair

The CTA review covers copy, size, verb, and cost-feel. Identified problems are:

- Demo booking feels costly.
- The desktop CTA is small and low-contrast.
- Consent legalese appears under the button.
- Casing varies between “Demo” and “demo”.

F2 ranks second in this category:

1. Maestro — 76
2. F2 — 68
3. 73 Strings — 68
4. Allvue Systems — 68
5. Cobalt LP (by FactSet) — 64
6. Chronograph — 62

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=f2.ai#opt-cta-writing) to generate primary and secondary options grounded in F2’s offer and visitor objections.

## Value props — 72, Fair

F2’s landing-page headline is **“Portfolio Monitoring for Private Markets”** with the supporting statement: **“One platform that turns your firm's experience into a proprietary advantage, powering how you screen, diligence, underwrite, and monitor deals.”**

### Working

- The subhead names four concrete workflows.
- The **21,372 deals** statistic is specific proof.
- Bain Capital and LiveOak logos build trust.

### Could improve

- The mobile headline is a vague abstraction.
- The first H1 line is nearly unreadable.
- The hero grid decorates rather than showing the product.

F2 and Maestro both score 72 in this category, followed by Allvue Systems 64, Chronograph 58, Cobalt LP (by FactSet) 52, and 73 Strings 52.

## Trust — 78, Fair

![F2 trust-section capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/f2.ai.jpg?v=2026-09-20T05%3A43%3A58.505%2B00%3A00)

![Maestro trust-section capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/maestro.dev.jpg?v=2026-09-20T05%3A56%3A51.329%2B00%3A00)

The comparison identifies these trust signals:

| Company | Trust read |
|---|---|
| F2 | Client logo row for Monarch Alternative Capital, Siguler Guff, Western Alliance Bank, Live Oak Bank, and Bain Capital under a partially captured heading beginning with “$”. |
| Chronograph | “Built by private capital investors for private capital investors” positioning line. |
| Cobalt LP (by FactSet) | “Anchored by our proprietary Cobalt software” paired with the Hamilton Lane brand header. |
| 73 Strings | News banner: “73 STRINGS AND COHNREZNICK TECH-ENABLED VALUATION MODEL”. |
| Maestro | Logo wall under “TRUSTED BY THE WORLD'S BEST TEAMS,” featuring IKEA, Microsoft, Meta, DoorDash, Uber, Amazon, Disney, and other logos; the source text truncates the final item. |
| Allvue Systems | No visible trust signal identified. |

Trust ranking: Maestro 84, F2 78, Cobalt LP (by FactSet) 52, Allvue Systems 52, 73 Strings 48, Chronograph 44.

[Build proof section](https://www.lazyweb.com/backlog?site=f2.ai#opt-trust-signals) to choose proof signals and placement.

## Mobile web — 78, Fair

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/f2.ai-mobile.jpg?v=2026-09-20T05%3A43%3A58.505%2B00%3A00)

1. The primary **Book a demo** CTA sits below the first viewport because of the long headline and three-line body copy.
2. The header duplicates the form’s “Book a demo” action, splitting the tap target and crowding the collapsed navigation row.
3. A two-line funding banner occupies a tall part of the first viewport before the logo or hero appears.

[View mobile fixes](https://www.lazyweb.com/backlog?site=f2.ai#opt-mobile-web) for a prioritized implementation checklist.

## Competitors

The competitor set is inferred from product, audience, and value proposition:

1. [Maestro — maestro.dev — 79](https://www.lazyweb.com/growth-score/site/maestro.dev)
2. F2 — 73
3. [Chronograph — chronograph.pe — 62](https://www.lazyweb.com/growth-score/site/chronograph.pe)
4. [Allvue Systems — allvuesystems.com — 61](https://www.lazyweb.com/growth-score/site/allvuesystems.com)
5. [73 Strings — 73strings.com — 58](https://www.lazyweb.com/growth-score/site/73strings.com)
6. [Cobalt LP (by FactSet) — cobaltlp.com — 56](https://www.lazyweb.com/growth-score/site/cobaltlp.com)

[← Back to YC S25](https://www.lazyweb.com/yc-s25)

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