# Keyframe Labs Landing Page Growth Score | YC P26

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-p26/keyframe-labs
Source observed: 2026-10-16T03:32:55.280Z
Last checked: 2026-10-20T07:03:18.507+00:00
Indexed: 2026-10-16T06:53:46.441+00:00

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# Keyframe Labs Landing Page Growth Score | YC P26

We score the Keyframe Labs landing page at [https://keyframelabs.com/](https://keyframelabs.com/) across five categories. The overall **Growth Score is 68**, updated **September 20, 2026**, and the weakest category is **Trust**.

## Overall ranking and category scores

Keyframe Labs ranks **#5** in the displayed comparison:

1. [Tavus — 72](https://www.lazyweb.com/growth-score/site/tavus.io)
2. [D-ID — 72](https://www.lazyweb.com/growth-score/site/d-id.com)
3. [HeyGen — 70](https://www.lazyweb.com/growth-score/site/heygen.com)
4. [Anam — 69](https://www.lazyweb.com/growth-score/site/anam.ai)
5. Keyframe Labs — **68**
6. [Soul Machines — 66](https://www.lazyweb.com/growth-score/site/soulmachines.com)

| Category | Score |
| --- | ---: |
| Trust | [62](https://www.lazyweb.com/yc-p26/keyframe-labs#gs-trust) |
| Mobile web | [62](https://www.lazyweb.com/yc-p26/keyframe-labs#gs-mobile_web) |
| Information hierarchy | [68](https://www.lazyweb.com/yc-p26/keyframe-labs#gs-information_hierarchy) |
| Value props | [72](https://www.lazyweb.com/yc-p26/keyframe-labs#gs-value_props) |
| CTA | [78](https://www.lazyweb.com/yc-p26/keyframe-labs#gs-cta) |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Score over time

The visible report history is:

1. **September 20, 2026 — 68**, live; overall +1, Trust +20, Information hierarchy −4.
2. [June 17, 2026 — 67](https://www.lazyweb.com/growth-score/history/2026-06-17); overall +2, CTA +4, Value props +4.
3. [June 10, 2026 — 65](https://www.lazyweb.com/growth-score/history/2026-06-10); overall −2, Value props −10, CTA −4.
4. [May 21, 2026 — 67](https://www.lazyweb.com/growth-score/history/2026-05-21); overall +1, Value props +10, Information hierarchy −4.
5. [April 21, 2026 — 66](https://www.lazyweb.com/growth-score/history/2026-04-21); first tracked report, strongest CTA 78, weakest Trust 42.

## Trust — 62, Fair

Trust measures proof that the product is real, competent, and safe to try.

![Keyframe Labs trust capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/keyframelabs.com.jpg?v=2026-09-20T20%3A29%3A48.052%2B00%3A00)

![D-ID trust capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/d-id.com.jpg?v=2026-09-20T20%3A32%3A53.321%2B00%3A00)

| Company | Trust read |
| --- | --- |
| Keyframe Labs | Embedded “// LIVE DEMO” avatar panel with a “Start Call” button |
| Tavus | Interactive “SPEAK WITH CHARLIE” live face-to-face video demo |
| HeyGen | Row of realistic AI avatar video examples beneath the hero showing generated talking-head clips |
| D-ID | “4.6 out of 5 average rating on G2” banner with star graphic at the top of the page |
| Soul Machines | Photorealistic digital human avatar in the hero, showing the actual product output |
| Anam | “Trusted by over 8,000 builders” |

Trust ranking:

1. [D-ID — 76](https://www.lazyweb.com/growth-score/site/d-id.com)
2. Keyframe Labs — 62
3. [Tavus — 62](https://www.lazyweb.com/growth-score/site/tavus.io)
4. [HeyGen — 58](https://www.lazyweb.com/growth-score/site/heygen.com)
5. [Anam — 55](https://www.lazyweb.com/growth-score/site/anam.ai)
6. [Soul Machines — 48](https://www.lazyweb.com/growth-score/site/soulmachines.com)

[Build proof section](https://www.lazyweb.com/backlog?site=keyframelabs.com#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## Mobile web — 62, Fair

This category evaluates the phone experience.

![Mobile web annotations on the Keyframe Labs capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/keyframelabs.com-mobile.jpg?v=2026-09-20T20%3A29%3A48.052%2B00%3A00)

1. **Oversized live-demo card:** It occupies more than half the viewport and pushes both primary CTAs below the fold.
2. **Clipped Get started text:** Overlay text is half-hidden behind the video and appears as a rendering problem.
3. **Cut-off TALK TO SALES:** The primary CTA is sliced at the fold edge, making the tap target unreachable on landing.

[View mobile fixes](https://www.lazyweb.com/backlog?site=keyframelabs.com#opt-mobile-web) to convert these findings into a prioritized implementation checklist.

## Information hierarchy — 68, Fair

This category evaluates whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on the Keyframe Labs desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/keyframelabs.com.jpg?v=2026-09-20T20%3A29%3A48.052%2B00%3A00)

1. **Duplicate Get Started CTAs:** Three “Get Started” variants—the navigation button, demo-panel header, and faded overlay text—compete at equal weight with “Start Building,” splitting the primary action four ways.
2. **Faded overlay text:** Ghosted “Get started” text over the avatar’s forehead is barely legible and reads as a rendering problem rather than a control.
3. **Talk to Sales button:** It sits left of “Start Building” in the scan path at nearly equal size, so the sales exit appears before the primary action.
4. **Scrolling ticker strip:** Marquee text is cut mid-word (“Y //”) at the left edge, adding a moving distraction band beneath the hero.

[View layout plan](https://www.lazyweb.com/backlog?site=keyframelabs.com#opt-information-hierarchy) to turn these callouts into a sequenced keep, move, merge, or remove plan.

## Value props — 72, Fair

This category evaluates whether the title, subtitle, and hero sell the product’s value.

**Keyframe Labs headline:** “Bring AI to life”  
**Subhead:** “Interactive avatars with photorealism, emotion and real-time latency. As low as $0.06/min.”

### Working

- Concrete **$0.06/min** price anchor
- Live demo shows the product working
- Subhead names real differentiators

### Could improve

- The headline could describe any AI product
- No named outcome for the buyer
- Ticker proof points are cut off at the edges

Value-proposition ranking:

1. [Tavus — 78](https://www.lazyweb.com/growth-score/site/tavus.io)
2. [HeyGen — 78](https://www.lazyweb.com/growth-score/site/heygen.com)
3. Keyframe Labs — 72
4. [D-ID — 72](https://www.lazyweb.com/growth-score/site/d-id.com)
5. [Soul Machines — 62](https://www.lazyweb.com/growth-score/site/soulmachines.com)
6. [Anam — 62](https://www.lazyweb.com/growth-score/site/anam.ai)

## CTA — 78, Fair

This category evaluates CTA copy, size, verb, and cost feel.

![Keyframe Labs CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/keyframelabs.com.jpg?v=2026-09-20T20%3A29%3A48.052%2B00%3A00)

![HeyGen CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/heygen.com.jpg?v=2026-09-05T06%3A57%3A30.145%2B00%3A00)

The displayed Keyframe Labs primary CTA is **“START BUILDING →”**. The comparison HeyGen CTA is **“Get started for free.”**

### Problems

- Four competing labels split focus
- The primary CTA is below the fold on mobile
- The navigation says “Get started,” while the hero uses different wording

CTA ranking:

1. [HeyGen — 84](https://www.lazyweb.com/growth-score/site/heygen.com)
2. Keyframe Labs — 78
3. [Tavus — 78](https://www.lazyweb.com/growth-score/site/tavus.io)
4. [Soul Machines — 78](https://www.lazyweb.com/growth-score/site/soulmachines.com)
5. [D-ID — 72](https://www.lazyweb.com/growth-score/site/d-id.com)
6. [Anam — 64](https://www.lazyweb.com/growth-score/site/anam.ai)

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=keyframelabs.com#opt-cta-writing) to generate primary and secondary CTA options grounded in Keyframe Labs’ offer and visitor objections.

## Competitors

These competitors are inferred from product, audience, and value proposition:

1. [Tavus — tavus.io — 72](https://www.lazyweb.com/growth-score/site/tavus.io)
2. [D-ID — d-id.com — 72](https://www.lazyweb.com/growth-score/site/d-id.com)
3. [HeyGen — heygen.com — 70](https://www.lazyweb.com/growth-score/site/heygen.com)
4. [Anam — anam.ai — 69](https://www.lazyweb.com/growth-score/site/anam.ai)
5. Keyframe Labs — 68
6. [Soul Machines — soulmachines.com — 66](https://www.lazyweb.com/growth-score/site/soulmachines.com)

---

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