# CharacterQuilt Landing Page Growth Score | YC P26 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-p26/characterquilt
Source observed: 2026-10-17T10:11:37.178Z
Last checked: 2026-10-17T10:11:37.178+00:00
Indexed: 2026-10-17T14:01:22.863+00:00

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# CharacterQuilt Landing Page Growth Score

We evaluate the landing page for [CharacterQuilt](https://characterquilt.com/) through our Growth Score report. CharacterQuilt’s page describes an end-to-end campaign service: **“CharacterQuilt designs and deploys campaigns, end-to-end, using your existing tools.”** Its supporting copy says: **“You write the brief. Our agents handle the rest — pulling audience data, generating on-brand creative, and deploying directly into hundreds of existing tools.”**

The report was updated **September 20, 2026**.

## Overall score and ranking

- **Growth score:** 64
- **Weakest category:** Trust, scored 38
- **Category scores:** Trust 38; CTA 64; Information hierarchy 72; Value props 72; Mobile web 72
- **Overall ranking:** #5 of 6

### How CharacterQuilt ranks

1. [Icon — 82](https://www.lazyweb.com/growth-score/site/icon.com)
2. [AdCreative.ai — 80](https://www.lazyweb.com/growth-score/site/adcreative.ai)
3. [Arcads — 77](https://www.lazyweb.com/growth-score/site/arcads.ai)
4. [Omneky — 76](https://www.lazyweb.com/growth-score/site/omneky.com)
5. CharacterQuilt — 64
6. [Pencil — 59](https://www.lazyweb.com/growth-score/site/trypencil.com)

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Score over time

1. **September 20, 2026:** 64; CTA −4; Mobile web +4
2. [July 22, 2026](https://www.lazyweb.com/growth-score/history/2026-07-22): 64; Overall −1; Trust −4; Information hierarchy −2
3. [June 15, 2026](https://www.lazyweb.com/growth-score/history/2026-06-15): 65; Overall +1; Information hierarchy +4; Mobile web +4
4. [June 7, 2026](https://www.lazyweb.com/growth-score/history/2026-06-07): 64; first tracked report; strongest Information hierarchy 72; weakest Trust 42

## Trust — 38, Poor

Trust measures proof that the product is real, competent, and safe to try.

![CharacterQuilt mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/characterquilt.com-mobile.jpg?v=2026-09-20T08%3A17%3A05.465%2B00%3A00)

![Icon capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/icon.com.jpg?v=2026-07-29T12%3A19%3A50.897%2B00%3A00)

| Company | Trust read |
| --- | --- |
| CharacterQuilt | Embedded product screenshot showing the “New Campaign Brief” form UI |
| Icon | Named customer cards with logos, LinkedIn icons, and metrics, including “Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo” |
| AdCreative.ai | “Over 1 Billion Ad Creatives Generated by Top Brands Including:” logo row with Philips, Nurofen, La Poste, Häagen-Dazs, and others |
| Omneky | No visible trust signal identified. |
| Pencil | No visible trust signal identified. |
| Arcads | No visible trust signal identified. |

### Trust ranking

1. Icon — 92
2. AdCreative.ai — 84
3. Omneky — 55
4. Arcads — 50
5. CharacterQuilt — 38
6. Pencil — 38

[Build proof section](https://www.lazyweb.com/backlog?site=characterquilt.com#opt-trust-signals) with the proof section builder to choose proof signals and get copy and placement for a stronger trust section.

## CTA — 64, Fair

This section assesses whether the primary CTA’s copy, size, verb, and cost-feel earn the click.

![CharacterQuilt CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/characterquilt.com.jpg?v=2026-09-20T08%3A17%3A05.465%2B00%3A00)

![Omneky CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/omneky.com.jpg?v=2026-07-28T03%3A28%3A44.738%2B00%3A00)

![Icon CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/icon.com.jpg?v=2026-07-29T12%3A19%3A50.897%2B00%3A00)

![AdCreative.ai CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/adcreative.ai.jpg?v=2026-07-28T03%3A26%3A29.165%2B00%3A00)

### Problems identified

- High-cost feel: demo = sales call
- Stronger promise buried in the secondary action
- Small footprint compared with the huge headline

The CTA ranking is: Omneky 86, Icon 85, AdCreative.ai 82, Arcads 78, Pencil 70, CharacterQuilt 64.

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=characterquilt.com#opt-cta-writing) to generate primary and secondary CTA options grounded in CharacterQuilt’s offer and visitor objections.

## Information hierarchy — 72, Fair

This section assesses whether the design helps or inhibits the page’s message.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/characterquilt.com.jpg?v=2026-09-20T08%3A17%3A05.465%2B00%3A00)

1. **Duplicate “Book a demo”:** the navigation and hero both style “Book a demo” as filled primary buttons, splitting attention between equal-weight targets.
2. **Secondary CTA equal size:** “See a campaign built live” is sized and positioned as a peer of “Book a demo,” weakening a single-action scan path.
3. **Hero product screenshot:** the embedded app card’s form labels and duplicated subhead copy are too small to communicate at a glance.
4. **Five-link navigation:** “How It Works,” “Use Cases,” “Why CQ,” “Pricing,” and “Blog” provide five exits before the visitor reaches the hero promise.

[View layout plan](https://www.lazyweb.com/backlog?site=characterquilt.com#opt-information-hierarchy) to turn these callouts into a sequenced keep/move/merge/remove plan.

## Value props — 72, Fair

The report identifies the following strengths:

- Names the end-to-end outcome plainly
- Subhead maps who does what
- Hero shows the real brief workflow

It identifies these opportunities:

- No hard numbers or proof points
- “Hundreds of tools” is vague; the tools should be named
- The copy is flat and lacks an emotional payoff

### Value-prop ranking

1. Icon — 87
2. Arcads — 80
3. AdCreative.ai — 76
4. Omneky — 76
5. CharacterQuilt — 72
6. Pencil — 58

## Mobile web — 72, Fair

This section evaluates the phone experience.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/characterquilt.com-mobile.jpg?v=2026-09-20T08%3A17%3A05.465%2B00%3A00)

1. **Book a demo button:** the desktop-proportioned button occupies about one-third of the column and is pushed below the first viewport by the long hero copy.
2. **Secondary outline CTA:** “See a campaign built live” is wider than the primary button, reversing the visual hierarchy.
3. **Product screenshot embed:** desktop UI is shrunk into the phone column; form labels and “Submit Brief” text are unreadably small.
4. **Hero headline block:** the serif headline wraps into four tall lines, consuming most of the fold before an action appears.

[View mobile fixes](https://www.lazyweb.com/backlog?site=characterquilt.com#opt-mobile-web) to convert the findings into a prioritized implementation checklist.

## Competitors

The report infers competitors from product, audience, and value proposition:

- [Icon — icon.com — 82](https://www.lazyweb.com/growth-score/site/icon.com)
- [AdCreative.ai — adcreative.ai — 80](https://www.lazyweb.com/growth-score/site/adcreative.ai)
- [Arcads — arcads.ai — 77](https://www.lazyweb.com/growth-score/site/arcads.ai)
- [Omneky — omneky.com — 76](https://www.lazyweb.com/growth-score/site/omneky.com)
- CharacterQuilt — 64
- [Pencil — trypencil.com — 59](https://www.lazyweb.com/growth-score/site/trypencil.com)

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