# Units landing-page Growth Score report

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-p25/units
Source observed: 2026-09-30T08:22:05.905Z
Last checked: 2026-10-20T07:32:06.956+00:00
Indexed: 2026-09-30T10:59:45.714+00:00

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# Units landing-page Growth Score report

We provide a Growth Score report for [Units](https://units.school/), a school whose landing-page message says: “School for the Ambitious.” Units prepares high school students to be irreplaceable by AI.

## Overall score

- **Growth Score: 67/100**
- **Updated:** September 21, 2026
- **Weakest category:** Trust

### Category scores

| Category | Score | Assessment |
|---|---:|---|
| Trust | 42 | Poor |
| Value props | 62 | Fair |
| CTA | 72 | Fair |
| Mobile web | 78 | Fair |
| Information hierarchy | 82 | Strong |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Score over time

- **September 21, 2026:** 67 — live report; overall **+1**, Value props **−16**, Information hierarchy **+14**.
- [May 28, 2026: 66 — first tracked report](https://www.lazyweb.com/growth-score/history/2026-05-28). The strongest category was Value props at 78; the weakest was Trust at 44.

## Trust — 42/100, Poor

Trust measures proof that a product is real, competent, and safe to try.

| Subject | Trust read |
|---|---|
| Units | No visible trust signal identified. |

**Proof section builder — PRO.** We can [build a proof section](https://www.lazyweb.com/backlog?site=units.school#opt-trust-signals) by choosing suitable proof signals and providing copy and placement for a stronger trust section.

## Value props — 62/100, Fair

This category evaluates whether the title, subtitle, and hero sell the product’s true value.

### Units’ headline

- **Headline:** “School for the Ambitious”
- **Supporting statement:** “Units prepares high school students to be irreplaceable by AI.”

### Working

- Names the audience: high school students.
- Taps into real AI-displacement anxiety.
- “Irreplaceable by AI” is a bold outcome.

### Could improve

- The headline could caption any school.
- No format, courses, or numbers are shown.
- The hero image is a logo, not the product.

## CTA — 72/100, Fair

This category evaluates CTA copy, size, verb, and perceived cost—whether the primary CTA earns the click.

![Units landing-page capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/units.school.jpg?v=2026-09-21T04%3A03%3A04.034%2B00%3A00)

### Problems

- “Application” feels costly or gated.
- The hero email input has no submit control.
- The hero and navigation CTAs diverge.
- No payoff is stated near the CTA.

**CTA rewrite studio — PRO.** We can [rewrite this CTA](https://www.lazyweb.com/backlog?site=units.school#opt-cta-writing) with primary and secondary CTA options grounded in Units’ offer and visitor objections.

## Mobile web — 78/100, Fair

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations on the Units capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/units.school-mobile.jpg?v=2026-09-21T04%3A03%3A04.034%2B00%3A00)

1. **Oversized hero video:** The CRT-TV visual consumes half the viewport, pushing the headline and form to the bottom edge.
2. **“Continue with Google”:** The secondary conversion button is clipped at the viewport’s bottom edge and can be missed without scrolling.
3. **“Start application” pill:** The header CTA competes with the email capture below and leaves no menu access to navigation links on mobile.

**Mobile fix plan — PRO.** We can [provide mobile fixes](https://www.lazyweb.com/backlog?site=units.school#opt-mobile-web) as a prioritized implementation checklist.

## Information hierarchy — 82/100, Strong

This category evaluates whether the design helps or inhibits the page’s intended message.

![Information hierarchy annotations on the Units desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/units.school.jpg?v=2026-09-21T04%3A03%3A04.034%2B00%3A00)

1. **Email input field:** There is no submit button or label. Visitors cannot tell what entering an email triggers, and the field competes with the header’s “Start application.”
2. **“Continue with Google”:** It has the same visual weight as the email field, splitting the fold’s action into two equally prominent, differently worded paths.
3. **Navigation links row:** Five links plus “Log in” provide six exits before the visitor reaches the conversion action.

## Competitors

We could not identify competitors. The competitor lookup returned this error:

```text
429 {"type":"error","request_id":"req_ubgi6xzmlibpdetubynshxtvxg736udmh5j2wndfkizrulgotjlq","error":{"type":"rate_limit_error","message":"Rate limit exceeded: tpd (InputTokens)"}}
```

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