# Den landing page growth score report

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-p25/den
Source observed: 2026-09-30T02:44:55.956Z
Last checked: 2026-10-20T08:39:06.096+00:00
Indexed: 2026-09-30T06:53:47.615+00:00

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# Den landing page growth score report

We provide a Growth Score report for Den, whose landing page is [https://getden.io/](https://getden.io/). Den is evaluated as a YC P25 product. The report assesses how effectively Den’s landing page communicates its offer and converts visitors, across value propositions, calls to action, trust, information hierarchy, and mobile web.

[← Back to YC P25](https://www.lazyweb.com/yc-p25)

## Overall score and ranking

Den’s overall Growth Score is **61 out of 100**, updated **September 21, 2026**. Its weakest category is **Value props**, scored **38**.

| Category | Score | Assessment |
|---|---:|---|
| Value props | 38 | Poor |
| CTA | 58 | Fair |
| Trust | 66 | Fair |
| Information hierarchy | 72 | Fair |
| Mobile web | 72 | Fair |

[Fix Value props](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

### How Den ranks overall

1. [Replika Pro (coaching mode)](https://www.lazyweb.com/growth-score/site/replika.com) — **79**
2. [Coach by Marlee](https://www.lazyweb.com/growth-score/site/getmarlee.com) — **63**
3. Den — **61**
4. [Rocky.ai](https://www.lazyweb.com/growth-score/site/rocky.ai) — **60**
5. [Wave AI](https://www.lazyweb.com/growth-score/site/wave.ai) — **35**

## Score over time

The report includes a Growth Score history chart with series for Den, Rocky.ai, Wave AI, Coach by Marlee, and Replika Pro (coaching mode). Den’s highlighted score at the report date is **61**.

## Value props — 38, Poor

This category asks whether the title, subtitle, and hero communicate the product’s true value.

The landing-page headline is **“Meet your Mentor”**, followed by **“Join 28,631 others on the waitlist.”** The report identifies the following strengths:

- The waitlist count adds real social proof.
- YC and Product Hunt badges build trust.
- The chat-style hero creates intrigue.

The report identifies these improvements:

- The headline never says what Den does.
- Desktop and mobile headlines disagree.
- The subhead adds no product specifics.

### Value-proposition ranking

1. Replika Pro (coaching mode) — **79**
2. Rocky.ai — **78**
3. Coach by Marlee — **54**
4. Den — **38**
5. Wave AI — **22**

## CTA — 58, Fair

This category evaluates CTA copy, size, verb, and perceived cost: whether the primary CTA earns the click.

The Den CTA is **“Send.”** The report compares it with **“Start for free”** for Coach by Marlee and **“Get the app”** for Replika Pro (coaching mode).

![Den, Coach by Marlee, and Replika Pro CTA comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/getden.io.jpg?v=2026-09-21T07%3A43%3A51.144%2B00%3A00)

Problems identified with Den’s CTA:

- It names a mechanic rather than a payoff.
- It looks disabled on desktop.
- It does not echo the waitlist or mentor promise.
- “Send” feels like giving rather than getting.

### CTA ranking

1. Coach by Marlee — **82**
2. Replika Pro (coaching mode) — **73**
3. Den — **58**
4. Rocky.ai — **58**
5. Wave AI — **30**

### CTA rewrite studio

We offer a [CTA rewrite studio](https://www.lazyweb.com/backlog?site=getden.io#opt-cta-writing) to generate primary and secondary CTA options grounded in Den’s offer and visitor objections.

## Trust — 66, Fair

This category evaluates proof that the product is real, competent, and safe to try.

![Den trust comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/getden.io.jpg?v=2026-09-21T07%3A43%3A51.144%2B00%3A00)

Den’s visible trust signal is a **“Backed by Y Combinator”** badge above the headline. The comparison includes these trust signals:

| Product | Trust read |
|---|---|
| Den | “Backed by Y Combinator” badge above the headline |
| Rocky.ai | No visible trust signal identified. |
| Wave AI | Headline “Wave AI joins Alan” with the Wave AI and Alan logos, signaling an acquisition by an established company |
| Coach by Marlee | No visible trust signal identified. |
| Replika Pro (coaching mode) | **42,160,934 users worldwide** |

### Trust ranking

1. Replika Pro (coaching mode) — **72**
2. Den — **66**
3. Coach by Marlee — **38**
4. Rocky.ai — **32**
5. Wave AI — **32**

### Proof section builder

We offer a [proof section builder](https://www.lazyweb.com/backlog?site=getden.io#opt-trust-signals) to help choose proof signals and produce copy and placement for a stronger trust section.

## Information hierarchy — 72, Fair

This category asks whether the design helps or inhibits what the landing page is trying to communicate.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/getden.io.jpg?v=2026-09-21T07%3A43%3A51.144%2B00%3A00)

The desktop review identifies four issues:

1. **Send button disabled-looking:** The primary CTA uses washed-out lavender with low-contrast white text, so it reads as disabled before the form is touched.
2. **SMS consent text block:** Five lines of legal copy and a disclaimer sit between the email field and the Send button, adding cognitive weight at the decision point.
3. **Product Hunt badge:** The red-outlined badge in the top-right is the brightest element on the fold and pulls attention away from the headline and form.
4. **Phone field first:** The optional phone input comes before the required email field, forcing visitors to parse an input they can skip.

We offer a [layout priority plan](https://www.lazyweb.com/backlog?site=getden.io#opt-information-hierarchy) that turns these callouts into a sequenced plan to keep, move, merge, or remove elements.

## Mobile web — 72, Fair

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/getden.io-mobile.jpg?v=2026-09-21T07%3A43%3A51.144%2B00%3A00)

The mobile review identifies four issues:

1. **SMS consent block:** Seven lines of legal copy push the Send button below the first viewport.
2. **Send button placement:** The only CTA is off-screen, so visitors must scroll to complete signup.
3. **Country code selector:** It renders as broken glyph boxes instead of a flag, appearing buggy at the top of the form.
4. **Product Hunt badge:** The oversized header badge competes with the logo and is the first tappable element, routing taps off-site.

We offer a [mobile fix plan](https://www.lazyweb.com/backlog?site=getden.io#opt-mobile-web) that converts these findings into a prioritized implementation checklist.

## Competitors

The report infers competitors from product, audience, and value proposition:

1. [Replika Pro (coaching mode) — replika.com — 79](https://www.lazyweb.com/growth-score/site/replika.com)
2. [Coach by Marlee — getmarlee.com — 63](https://www.lazyweb.com/growth-score/site/getmarlee.com)
3. Den — **61**
4. [Rocky.ai — rocky.ai — 60](https://www.lazyweb.com/growth-score/site/rocky.ai)
5. [Wave AI — wave.ai — 35](https://www.lazyweb.com/growth-score/site/wave.ai)

## Report navigation

- [Growth Score](https://www.lazyweb.com/growth-score)
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- [Growth Reports](https://www.lazyweb.com/reports)
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- [Flows](https://www.lazyweb.com/flows)
- [Screens](https://www.lazyweb.com/screens)
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- [Account](https://www.lazyweb.com/account)

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