# GrayPass Landing Page Growth Score | YC F26

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f26/graypass
Source observed: 2026-10-17T09:39:17.071Z
Last checked: 2026-10-20T07:56:19.1+00:00
Indexed: 2026-10-17T13:43:06.926+00:00

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# GrayPass landing-page Growth Score

We assessed the **GrayPass** landing page at [graypass.org](https://www.graypass.org/) using our YC F26 Growth Score report. GrayPass’s overall score is **74**, updated **September 20, 2026**, and its weakest category is **CTA**.

[Fix CTA](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## How GrayPass ranks

1. [Castle — 79](https://www.lazyweb.com/growth-score/site/castle.io)
2. **GrayPass — 74**
3. [Sardine — 72](https://www.lazyweb.com/growth-score/site/sardine.ai)
4. [Verosint — 70](https://www.lazyweb.com/growth-score/site/verosint.com)
5. [Darwinium — 66](https://www.lazyweb.com/growth-score/site/darwinium.com)
6. [BioCatch — 66](https://www.lazyweb.com/growth-score/site/biocatch.com)

## Category scores

- [CTA — 68](https://www.lazyweb.com/yc-f26/graypass#gs-cta)
- [Trust — 68](https://www.lazyweb.com/yc-f26/graypass#gs-trust)
- [Value props — 72](https://www.lazyweb.com/yc-f26/graypass#gs-value_props)
- [Information hierarchy — 82](https://www.lazyweb.com/yc-f26/graypass#gs-information_hierarchy)
- [Mobile web — 82](https://www.lazyweb.com/yc-f26/graypass#gs-mobile_web)

## Score over time

- **September 20, 2026:** 74, live report; overall +4, information hierarchy +10, trust +6.
- [September 13, 2026](https://www.lazyweb.com/growth-score/history/2026-09-13): 70, first tracked report; strongest value props 76, weakest trust 62.

## CTA — 68, Fair

We evaluate CTA copy, size, verb, and cost-feel: does the primary CTA earn the click?

![GrayPass CTA comparison screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/graypass.org.jpg?v=2026-09-20T05%3A59%3A06.5%2B00%3A00)

The report identifies these problems:

- “Request” feels gatekept rather than instant.
- It describes a process without stating a visitor payoff.
- “Demo | Console” competes ambiguously.

### CTA ranking

1. [Castle — 84](https://www.lazyweb.com/growth-score/site/castle.io)
2. **GrayPass — 68**
3. [Verosint — 68](https://www.lazyweb.com/growth-score/site/verosint.com)
4. [Darwinium — 62](https://www.lazyweb.com/growth-score/site/darwinium.com)
5. [Sardine — 58](https://www.lazyweb.com/growth-score/site/sardine.ai)
6. [BioCatch — 58](https://www.lazyweb.com/growth-score/site/biocatch.com)

Our [CTA rewrite studio](https://www.lazyweb.com/backlog?site=graypass.org#opt-cta-writing) generates primary and secondary CTA options grounded in GrayPass’s offer and visitor objections.

## Trust — 68, Fair

We evaluate proof that a product is real, competent, and safe to try.

![GrayPass trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/graypass.org.jpg?v=2026-09-20T05%3A59%3A06.5%2B00%3A00)

The trust signals identified in the comparison are:

| Product | Trust read |
| --- | --- |
| GrayPass | “Backed by Y Combinator” badge beneath the hero CTA |
| Verosint | “TRUSTED BY” customer logo wall, including Fairfax County Public Schools, DAT Freight & Analytics, COPT Defense Properties, and Loadli |
| Castle | Customer logo wall featuring Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, and Farfetch |
| Darwinium | “Darwinium is recognized as a leading vendor in Liminal Link Index” analyst badge above the headline |
| Sardine | Announcement bar: “Sardine named a Leader in The Forrester Wave™: Financial Crime Management Solutions, Q3 2026” |
| BioCatch | “Only BioCatch is trusted by 350+ of the world's most innovative, forward-thinking retail banks” |

### Trust ranking

1. [Sardine — 82](https://www.lazyweb.com/growth-score/site/sardine.ai)
2. [Castle — 72](https://www.lazyweb.com/growth-score/site/castle.io)
3. **GrayPass — 68**
4. [Verosint — 68](https://www.lazyweb.com/growth-score/site/verosint.com)
5. [BioCatch — 62](https://www.lazyweb.com/growth-score/site/biocatch.com)
6. [Darwinium — 54](https://www.lazyweb.com/growth-score/site/darwinium.com)

Our [proof section builder](https://www.lazyweb.com/backlog?site=graypass.org#opt-trust-signals) helps select proof signals and develop their copy and placement.

## Value props — 72, Fair

We evaluate whether the title, subtitle, and hero sell the product’s true value.

**GrayPass headline:** “Know who's still in control.”

**Supporting copy:** “Login proves who entered. Before a sensitive action executes, GrayPass checks whether the expected person is still in control and returns a decision your application can enforce.”

### Working

- The headline names the outcome in 5 words.
- The subhead contrasts login with ongoing control.
- The copy names the deliverable: an enforceable decision.

### Could improve

- There are zero numbers or proof metrics.
- Brain art decorates but does not explain the product.
- The threat scenario is never made vivid.

### Value-prop ranking

1. [Castle — 76](https://www.lazyweb.com/growth-score/site/castle.io)
2. [Sardine — 74](https://www.lazyweb.com/growth-score/site/sardine.ai)
3. **GrayPass — 72**
4. [Verosint — 72](https://www.lazyweb.com/growth-score/site/verosint.com)
5. [BioCatch — 68](https://www.lazyweb.com/growth-score/site/biocatch.com)
6. [Darwinium — 62](https://www.lazyweb.com/growth-score/site/darwinium.com)

## Information hierarchy — 82, Strong

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/graypass.org.jpg?v=2026-09-20T05%3A59%3A06.5%2B00%3A00)

The report highlights three hierarchy issues:

1. **Demo | Console button:** A pink button at near-equal weight competes with the adjacent Request Evaluation CTA.
2. **Header Request Evaluation:** It duplicates the hero CTA, splitting the fold across three action targets.
3. **Top announcement banner:** A dark full-width strip outranks the headline in the scan path for a low-value message.

## Mobile web — 82, Strong

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/graypass.org-mobile.jpg?v=2026-09-20T05%3A59%3A06.5%2B00%3A00)

The report identifies one issue: the **Request Evaluation** button is desktop-proportioned and occupies roughly 40% of the column width instead of using a thumb-friendly full-bleed layout.

## Competitors

These competitors are inferred from product, audience, and value proposition:

1. [Castle — castle.io — 79](https://www.lazyweb.com/growth-score/site/castle.io)
2. **GrayPass — 74**
3. [Sardine — sardine.ai — 72](https://www.lazyweb.com/growth-score/site/sardine.ai)
4. [Verosint — verosint.com — 70](https://www.lazyweb.com/growth-score/site/verosint.com)
5. [Darwinium — darwinium.com — 66](https://www.lazyweb.com/growth-score/site/darwinium.com)
6. [BioCatch — biocatch.com — 66](https://www.lazyweb.com/growth-score/site/biocatch.com)

---

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