# Velvet Landing Page Growth Score | YC F25

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/velvet
Source observed: 2026-10-16T11:50:15.348Z
Last checked: 2026-10-20T07:27:46.208+00:00
Indexed: 2026-10-16T16:03:00.607+00:00

---

# Velvet Landing Page Growth Score | YC F25

We assess the landing page at [https://velvetlab.ai/](https://velvetlab.ai/) through our Growth Score report for YC F25.

## Overall result

Velvet’s **Growth Score is 54/100**, updated **September 22, 2026**. Its weakest category is **Trust**.

### How Velvet ranks

1. [Encord — 74](https://www.lazyweb.com/growth-score/site/encord.com)
2. [Scale AI — 61](https://www.lazyweb.com/growth-score/site/scale.com)
3. Velvet — 54
4. [Mercor — 54](https://www.lazyweb.com/growth-score/site/mercor.com)
5. [Surge AI — 46](https://www.lazyweb.com/growth-score/site/surgehq.ai)

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Category scores

| Category | Score | Rating/role |
|---|---:|---|
| [Trust](https://www.lazyweb.com/yc-f25/velvet#gs-trust) | 38 | Weakest category |
| [CTA](https://www.lazyweb.com/yc-f25/velvet#gs-cta) | 48 | Primary-call-to-action assessment |
| [Mobile web](https://www.lazyweb.com/yc-f25/velvet#gs-mobile_web) | 54 | Phone experience |
| [Information hierarchy](https://www.lazyweb.com/yc-f25/velvet#gs-information_hierarchy) | 62 | Content and visual priority |
| [Value props](https://www.lazyweb.com/yc-f25/velvet#gs-value_props) | 68 | Product-value communication |

## Score over time

- **September 22, 2026:** 54; overall change **+9**, Value props **+34**, Information hierarchy **+10**.
- **May 31, 2026:** 45; first tracked report. Information hierarchy was strongest at 52, and Value props was weakest at 34. [View the historical report](https://www.lazyweb.com/growth-score/history/2026-05-31).

## Trust — 38, Poor

Trust measures proof that the product is real, competent, and safe to try.

![Trust comparison image](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/encord.com.jpg?v=2026-09-20T04%3A13%3A30.967%2B00%3A00)

### Trust read

| Site | Trust read |
|---|---|
| Velvet | No visible trust signal identified. |
| Scale AI | Implicit context may benefit from pre-existing familiarity among its target audience. |
| Surge AI | “New Frontier data and RL environments, off the shelf” announcement banner. |
| Encord | Customer-logo strip below the hero: Path Robotics, Woven by Toyota, Zipline, Pickle Robot, Toyota Research Institute, We. |
| Mercor | Implicit context may benefit from pre-existing familiarity among its target audience. |

### Trust ranking

1. Encord — 66
2. Scale AI — 52
3. Mercor — 42
4. Velvet — 38
5. Surge AI — 38

[Build proof section](https://www.lazyweb.com/backlog?site=velvetlab.ai#opt-trust-signals) — choose proof signals and receive copy and placement for a stronger trust section.

## CTA — 48, Poor

This category evaluates CTA copy, size, verb, and cost-feel.

The report identifies these problems:

- No hero button or input.
- The CTA is an inline text link with a tiny footprint.
- It has no action verb and contains seven words.
- Navigation “Sign Up” mismatches the intended action.

The CTA comparison includes Velvet, Encord, Scale AI, and Mercor. Velvet ranks fourth with 48, behind Encord (72), Scale AI (68), and Mercor (58); Surge AI ranks fifth with 42.

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=velvetlab.ai#opt-cta-writing) to generate primary and secondary CTA options grounded in Velvet’s offer and visitor objections.

## Mobile web — 54, Fair

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/velvetlab.ai-mobile.jpg?v=2026-09-22T15%3A56%3A07.347%2B00%3A00)

The report identifies four mobile findings:

1. **Primary CTA below fold:** The only action, “we'd love to work with Velvet,” is an underlined text link at the bottom of the fold and is barely a tappable target.
2. **Uncollapsed nav links:** “Sign Up” and “Sign In” appear as full text links beside a hamburger, creating a double navigation pattern.
3. **Dense body paragraphs:** Three desktop-length paragraphs fill the viewport and stack competing messages instead of one statement and one action.
4. **Text-link CTA styling:** The lone conversion element is inline underlined text rather than a thumb-friendly full-width button.

[View mobile fixes](https://www.lazyweb.com/backlog?site=velvetlab.ai#opt-mobile-web) for a prioritized implementation checklist.

## Information hierarchy — 62, Fair

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/velvetlab.ai.jpg?v=2026-09-22T15%3A56%3A07.347%2B00%3A00)

The report identifies three hierarchy issues:

1. **Text-link primary CTA:** “we'd love to work with Velvet” is an underlined sentence fragment at the bottom edge of the fold rather than a button, making it difficult to find quickly.
2. **Third paragraph block:** Three same-weight paragraphs form a text wall; the spatial-reasoning claim is buried mid-block instead of being pulled out as a distinct point.
3. **Sign Up / Sign In:** Two equally weighted account links are the only button-like elements in the fold and outrank the actual conversion path below.

[View layout plan](https://www.lazyweb.com/backlog?site=velvetlab.ai#opt-information-hierarchy) for a sequenced keep/move/merge/remove plan.

## Value props — 68, Fair

The landing page headline is **“Velvet helps train world models.”** Its supporting statement is **“Velvet is a product and research company focused on world models.”**

### Working

- Honest, jargon-correct claim for the intended customer profile.
- Sharp problem framing around the spatial-reasoning gap.
- Clear audience: AI labs and consumer companies.

### Could improve

- No numbers or proof points appear anywhere.
- The subhead restates the headline and adds little.
- Hero art decorates rather than demonstrates the product.

### Value-proposition ranking

1. Encord — 72
2. Velvet — 68
3. Mercor — 58
4. Scale AI — 52
5. Surge AI — 48

## Competitors

These competitors are inferred from product, audience, and value proposition:

1. [Encord — encord.com — 74](https://www.lazyweb.com/growth-score/site/encord.com)
2. [Scale AI — scale.com — 61](https://www.lazyweb.com/growth-score/site/scale.com)
3. Velvet — 54
4. [Mercor — mercor.com — 54](https://www.lazyweb.com/growth-score/site/mercor.com)
5. [Surge AI — surgehq.ai — 46](https://www.lazyweb.com/growth-score/site/surgehq.ai)

---

[Read this page’s summary](https://www.lazyweb.com/api/public/v1/page-tldr?url=https%3A%2F%2Fwww.lazyweb.com%2Fyc-f25%2Fvelvet&trace=t_bc7e1c4e5b07)

## Ask a follow-up about this page

Need a more specific answer? Ask the exact question you have. It returns a fresh, cited answer from Lazyweb’s knowledge base. No account or API key required.

Open this URL with your own question, URL-encoded. Only q is required. No account or setup.

`GET https://www.lazyweb.com/agent/faq?q={question}&trace=t_bc7e1c4e5b07`

[Tool guide and examples](https://www.lazyweb.com/agent-access) · [OpenAPI](https://www.lazyweb.com/api/public/v1/openapi.json) · [Page TLDR form](https://www.lazyweb.com/agent-tools/page-tldr?url=https%3A%2F%2Fwww.lazyweb.com%2Fyc-f25%2Fvelvet). Opening a form does not execute a tool.