# The Hog landing-page Growth Score report

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/the-hog
Source observed: 2026-10-20T07:06:27.772Z
Last checked: 2026-10-20T07:06:27.772+00:00
Indexed: 2026-10-20T09:22:51.283+00:00

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# The Hog landing-page Growth Score report

[← Back to YC F25](https://www.lazyweb.com/yc-f25)

[The Hog](https://thehog.ai/) is evaluated in our YC F25 Growth Score report. The report reviews The Hog’s landing page for developers and scores its presentation across trust, mobile web, CTA, information hierarchy, and value propositions.

## Overall result

The landing page’s weakest category is **Trust**. The Hog’s overall **Growth Score is 65/100**, updated **September 22, 2026**. The category scores are:

| Category | Score |
| --- | ---: |
| Trust | 58 |
| Mobile web | 58 |
| CTA | 66 |
| Information hierarchy | 70 |
| Value props | 72 |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Overall ranking

1. [Exa — 82](https://www.lazyweb.com/growth-score/site/exa.ai)
2. [Linkup — 78](https://www.lazyweb.com/growth-score/site/linkup.so)
3. [SerpApi — 75](https://www.lazyweb.com/growth-score/site/serpapi.com)
4. [Tavily — 73](https://www.lazyweb.com/growth-score/site/tavily.com)
5. [Brave Search API — 70](https://www.lazyweb.com/growth-score/site/brave.com)
6. The Hog — 65

## Score over time

The report includes these observed reports:

| Date | Overall score and change | Additional changes or note |
| --- | --- | --- |
| September 22, 2026 | 65; **Live** | Overall +2; Value props +6; CTA +4 |
| [August 24, 2026](https://www.lazyweb.com/growth-score/history/2026-08-24) | 63; Overall −2 | Value props −8; CTA −6 |
| [June 13, 2026](https://www.lazyweb.com/growth-score/history/2026-06-13) | 65; Overall −4 | Information hierarchy −8; Trust −6 |
| [May 10, 2026](https://www.lazyweb.com/growth-score/history/2026-05-10) | 69; first tracked report | Strongest: Information hierarchy 82; weakest: Trust 58 |

## Trust — 58, Fair

Trust measures proof that the product is real, competent, and safe to try.

![The Hog trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/thehog.ai.jpg?v=2026-09-22T00%3A29%3A04.105%2B00%3A00)

![Exa trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/exa.ai.jpg?v=2026-07-28T18%3A09%3A08.638%2B00%3A00)

![SerpApi trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/serpapi.com.jpg?v=2026-09-22T00%3A53%3A15.284%2B00%3A00)

| Product | Trust read |
| --- | --- |
| The Hog | A “Backed by Y Combinator” badge appears above the hero headline. |
| Exa | A customer-logo wall shows AWS, Databricks, Groq, Gamma, and monday.com. |
| Tavily | An interactive query demo asks, “What are the latest updates with Nvidia?” and includes Search, Extract, Crawl, and Research tabs. |
| Brave Search API | A “Private search” card has a live search field and the message, “Better results, AI answers, and zero profiling with Brave Search.” |
| SerpApi | A live interactive demo shows Google SERP results for “Coffee” alongside the actual JSON API response containing “status.” |
| Linkup | No visible trust signal was identified. |

### Trust ranking

1. Exa — 78
2. SerpApi — 68
3. Linkup — 66
4. The Hog — 58
5. Brave Search API — 52
6. Tavily — 46

[Build proof section](https://www.lazyweb.com/backlog?site=thehog.ai#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## Mobile web — 58, Fair

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations on The Hog capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/thehog.ai-mobile.jpg?v=2026-09-22T00%3A29%3A04.105%2B00%3A00)

The report identifies one issue:

1. **Context-free waitlist CTA:** “Join the waitlist” appears without a value statement above it, so the tap asks for commitment before explaining the product.

[View mobile fixes](https://www.lazyweb.com/backlog?site=thehog.ai#opt-mobile-web) for a prioritized implementation checklist.

## CTA — 66, Fair

This category evaluates CTA copy, size, verb, and cost-feel: whether the primary CTA earns the click.

![The Hog CTA screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/thehog.ai.jpg?v=2026-09-22T00%3A29%3A04.105%2B00%3A00)

The comparison includes these CTA examples:

- The Hog: “Join the waitlist”
- Exa: “Try API for free”
- SerpApi: “TEST SEARCH” — in-product action
- Tavily: “Try it for free”
- Linkup: in-product action
- Brave Search API: “Get Brave”

The report identifies three problems with The Hog’s CTA:

- The click delivers a queue, not the product.
- “Launch is full” raises cost-feel.
- No payoff is hinted for waiting.

### CTA ranking

1. Exa — 84
2. SerpApi — 84
3. Tavily — 82
4. Linkup — 82
5. Brave Search API — 78
6. The Hog — 66

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=thehog.ai#opt-cta-writing) to generate primary and secondary CTA options grounded in The Hog’s offer and visitor objections.

## Information hierarchy — 70, Fair

This category evaluates whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on The Hog desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/thehog.ai.jpg?v=2026-09-22T00%3A29%3A04.105%2B00%3A00)

1. **Hero waitlist button:** The primary CTA sits above a demo panel that is cut by the fold, pulling the eye downward past the action instead of to it.
2. **Header nav row:** Four navigation links plus a same-weight “Read Docs” button create six exit paths before the primary action.
3. **Banner contradiction line:** “Our beta launch is full” followed by “Join the waitlist” reads as conflicting messages at the top of the scan path.

[View layout plan](https://www.lazyweb.com/backlog?site=thehog.ai#opt-information-hierarchy) to turn these callouts into a sequenced page plan: keep, move, merge, or remove.

## Value props — 72, Fair

This category evaluates whether the title, subtitle, and hero sell the product’s true value.

### The Hog’s headline

> One API to search, enrich, and monitor the web

### What is working

- Three concrete verbs name real capabilities.
- “One API” frames simplicity for developers.
- A demo card shows a real query with specific numbers.

### What could improve

- No subhead adds specifics or an outcome.
- No emotional payoff is provided, such as time saved or freshness.
- The mobile fold is mostly empty space.

### Value-proposition ranking

1. Exa — 82
2. Linkup — 79
3. Tavily — 78
4. SerpApi — 78
5. The Hog — 72
6. Brave Search API — 55

## Competitors

These competitors are inferred from product, audience, and value proposition:

1. [Exa — exa.ai — 82](https://www.lazyweb.com/growth-score/site/exa.ai)
2. [Linkup — linkup.so — 78](https://www.lazyweb.com/growth-score/site/linkup.so)
3. [SerpApi — serpapi.com — 75](https://www.lazyweb.com/growth-score/site/serpapi.com)
4. [Tavily — tavily.com — 73](https://www.lazyweb.com/growth-score/site/tavily.com)
5. [Brave Search API — brave.com — 70](https://www.lazyweb.com/growth-score/site/brave.com)
6. The Hog — 65

## Report actions

- [Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)
- [Build proof section](https://www.lazyweb.com/backlog?site=thehog.ai#opt-trust-signals)
- [View mobile fixes](https://www.lazyweb.com/backlog?site=thehog.ai#opt-mobile-web)
- [Rewrite this CTA](https://www.lazyweb.com/backlog?site=thehog.ai#opt-cta-writing)
- [View layout plan](https://www.lazyweb.com/backlog?site=thehog.ai#opt-information-hierarchy)

---

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