# Prox Landing Page Growth Score — YC F25

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/prox
Source observed: 2026-10-15T19:34:47.494Z
Last checked: 2026-10-20T07:38:00.415+00:00
Indexed: 2026-10-15T23:10:25.293+00:00

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# Prox Landing Page Growth Score

[← Back to YC F25](https://www.lazyweb.com/yc-f25)

[Prox](https://useprox.com/)

We evaluated Prox, the technical sales assistant for equipment manufacturers, as part of Lazyweb’s YC F25 Growth Score. The report assesses the Prox landing page across trust, calls to action, value propositions, information hierarchy, and mobile web presentation.

## Overall result

**Growth score: 69/100** — updated **September 22, 2026**.

Our weakest category is **Trust**, scored **58**.

### How Prox ranks

1. **Prox — 69**
2. [Kojo (formerly Agora) — 66](https://www.lazyweb.com/growth-score/site/usekojo.com)

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

### Category scores

| Category | Score | Rating |
|---|---:|---|
| [Trust](https://www.lazyweb.com/yc-f25/prox#gs-trust) | 58 | Fair |
| [CTA](https://www.lazyweb.com/yc-f25/prox#gs-cta) | 68 | Fair |
| [Value props](https://www.lazyweb.com/yc-f25/prox#gs-value_props) | 68 | Fair |
| [Information hierarchy](https://www.lazyweb.com/yc-f25/prox#gs-information_hierarchy) | 76 | Fair |
| [Mobile web](https://www.lazyweb.com/yc-f25/prox#gs-mobile_web) | 76 | Fair |

## Score over time

- **September 22, 2026:** Growth score **69**. Change from the prior report: Overall **−4**, Value props **−10**, Mobile web **−6**. This is the live report.
- [**June 4, 2026:** first tracked report — strongest category Mobile web **82**, weakest category Trust **58**](https://www.lazyweb.com/growth-score/history/2026-06-04)

## Trust — 58, Fair

Trust measures proof that the product is real, competent, and safe to try.

| Product | Trust read |
|---|---|
| Prox | No visible trust signal identified. |
| Kojo (formerly Agora) | Industry association logo bar below the hero: NECA, MCAA, ABC Tech Alliance, CFMA, SMACNA, and IEC. |

### Trust ranking

1. **Prox — 58**
2. **Kojo (formerly Agora) — 58**

**Proof section builder — PRO:** Choose the right proof signals and get the copy and placement for a stronger trust section. [Build proof section](https://www.lazyweb.com/backlog?site=useprox.com#opt-trust-signals)

## CTA — 68, Fair

This category evaluates CTA copy, size, verb, and cost-feel: whether the primary CTA earns the click.

![Prox and Kojo CTA comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/useprox.com.jpg?v=2026-09-22T00%3A28%3A45.592%2B00%3A00)

The Prox primary CTA is **“Request a demo”**. The comparison shows Kojo (formerly Agora) using **“GET A DEMO”**.

### Problems identified

- **“Request”** feels costly and sales-gated.
- CTA labels vary among **Join**, **Schedule**, **Call**, and **Book**.
- The demo mock is not clickable in-product.
- The CTA implies no payoff beyond a meeting.

### CTA ranking

1. **Kojo (formerly Agora) — 72**
2. **Prox — 68**

**CTA rewrite studio — PRO:** Generate primary and secondary CTA options grounded in Prox’s offer and visitor objections. [Rewrite this CTA](https://www.lazyweb.com/backlog?site=useprox.com#opt-cta-writing)

## Value props — 68, Fair

This category evaluates whether the title, subtitle, and hero sell the product’s true value.

### Prox’s headline

> **“Convert product demand into revenue.”**

Subhead:

> **“Prox is the technical sales assistant for equipment manufacturers.”**

### Working

- The subhead names the buyer: **equipment manufacturers**.
- The hero demo shows real technical qualification.
- Tabs preview **Quoting** and **competitor defense**.

### Could improve

- The headline is generic and could fit any sales tool.
- There are no numbers or proof points above the fold.
- The subhead skips the outcome Prox delivers.

### Value-proposition ranking

1. **Prox — 68**
2. **Kojo (formerly Agora) — 58**

## Information hierarchy — 76, Fair

This category evaluates whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/useprox.com.jpg?v=2026-09-22T00%3A28%3A45.592%2B00%3A00)

1. **Header CTA cluster:** “Join,” phone, “Schedule a Meeting,” and LinkedIn have equal visual weight, splitting attention from “Request a demo.”
2. **Schedule a Meeting button:** A second scheduling CTA in the header competes directly with the hero’s “Request a demo” for the same action.
3. **Demo tab row:** Five tab labels — **Product selection** through **Calculations** — invite exploration inside the mockup before the visitor has committed to the demo CTA.

**Layout priority plan — PRO:** Turn these callouts into a sequenced page plan: keep, move, merge, or remove. [View layout plan](https://www.lazyweb.com/backlog?site=useprox.com#opt-information-hierarchy)

## Mobile web — 76, Fair

This category evaluates the phone experience as a first-class part of the page.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/useprox.com-mobile.jpg?v=2026-09-22T00%3A28%3A45.592%2B00%3A00)

1. **Truncated tab row:** The **“Defend against”** tab cuts off mid-word at the viewport edge with no scroll affordance, signaling an uncollapsed desktop tab strip.
2. **Request a demo button:** The primary CTA keeps desktop proportions instead of becoming nearly full-width, shrinking the tap target on a phone column.
3. **Header button cluster:** Three side-by-side pills — **Call**, **Book**, and LinkedIn — compete in the header, and the LinkedIn icon is clipped at the right edge.

**Mobile fix plan — PRO:** Convert these mobile findings into a prioritized implementation checklist. [View mobile fixes](https://www.lazyweb.com/backlog?site=useprox.com#opt-mobile-web)

## Competitors

Competitors are inferred from product, audience, and value proposition.

1. **Prox — 69**
2. [**Kojo (formerly Agora)** — usekojo.com — 66](https://www.lazyweb.com/growth-score/site/usekojo.com)

---

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