# MadeThis Landing Page Growth Score | YC F25 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/madethis
Source observed: 2026-10-15T19:28:19.549Z
Last checked: 2026-10-20T06:59:19.885+00:00
Indexed: 2026-10-15T22:49:32.447+00:00

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# MadeThis Landing Page Growth Score

[← Back to YC F25](https://www.lazyweb.com/yc-f25)

[MadeThis](https://madethis.com/) is evaluated in our YC F25 Growth Score workspace. The report assesses its landing page across Trust, Information hierarchy, Value props, CTA, and Mobile web.

## Overall result

- **Growth score:** **68/100**
- **Updated:** **September 22, 2026**
- **Weakest category:** **Trust — 38/100**
- **Category scores:** Trust 38, Information hierarchy 68, Value props 76, CTA 78, Mobile web 78

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## How MadeThis ranks

1. [Durable — 82](https://www.lazyweb.com/growth-score/site/durable.co)
2. [Mixo — 80](https://www.lazyweb.com/growth-score/site/mixo.io)
3. [Lindy — 79](https://www.lazyweb.com/growth-score/site/lindy.ai)
4. [Wix (AI website builder) — 72](https://www.lazyweb.com/growth-score/site/wix.com)
5. [Relevance AI — 70](https://www.lazyweb.com/growth-score/site/relevanceai.com)
6. MadeThis — 68

## Score over time

| Report date | Score and changes |
|---|---|
| Sep 22, 2026 | 68; Live; Overall −1, CTA −4, Trust −4 |
| [Jul 6, 2026](https://www.lazyweb.com/growth-score/history/2026-07-06) | 69; Information hierarchy −10, Value props +4 |
| [Jun 4, 2026](https://www.lazyweb.com/growth-score/history/2026-06-04) | 69; CTA −2 |
| [May 3, 2026](https://www.lazyweb.com/growth-score/history/2026-05-03) | 69; first tracked report; strongest CTA 84, weakest Trust 38 |

## Trust — 38/100, Poor

Trust measures proof that the product is real, competent, and safe to try.

![MadeThis trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/madethis.com.jpg?v=2026-09-22T00%3A31%3A46.013%2B00%3A00)

The trust comparison records these signals:

| Product | Trust read |
|---|---|
| MadeThis | Interactive prompt box with example “Create a course for my sales skills” |
| Mixo | “Trusted by 750k+ businesses — 4.8/5 on Trustpilot” badge under the mobile CTA |
| Durable | “4.8 Stars on Trustpilot” with five-star row and “Trusted by 3 million business owners” below the CTA |
| Lindy | G2 badge with 4.9 star rating below the “Try for free” CTA |
| Relevance AI | No visible trust signal identified. |
| Wix (AI website builder) | AI editor demo showing the prompt “Create a website for Apex, a cycling club, with an energetic, outdoorsy and community” |

![Durable trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/durable.co.jpg?v=2026-09-09T23%3A46%3A48.694%2B00%3A00)

![Mixo trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/mixo.io-mobile.jpg?v=2026-09-09T23%3A47%3A35.634%2B00%3A00)

![Lindy trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/lindy.ai.jpg?v=2026-07-17T22%3A37%3A22.003%2B00%3A00)

![Wix trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/wix.com.jpg?v=2026-09-09T23%3A47%3A07.613%2B00%3A00)

### Trust ranking

1. Durable — 72
2. Mixo — 68
3. Lindy — 62
4. Wix (AI website builder) — 62
5. Relevance AI — 55
6. MadeThis — 38

[Build proof section](https://www.lazyweb.com/backlog?site=madethis.com#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## Information hierarchy — 68/100, Fair

This category asks whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/madethis.com.jpg?v=2026-09-22T00%3A31%3A46.013%2B00%3A00)

1. **Dual CTA competition:** The prompt-box submit arrow and the “Start MadeThis's business free” button split the primary action into two same-priority targets.
2. **Industry category strip:** Eight equal-weight category links, including Coaching, SaaS, and Landscaping, enter the fold and add exits before the visitor acts.
3. **Navigation link row:** Five navigation links plus Log in and Sign up create seven exits above the prompt box, several styled near CTA weight.
4. **Prompt-box affordance:** The large white input reads as a passive text field; its role depends on the small placeholder because it is not labeled as the way to start a business.

[View layout plan](https://www.lazyweb.com/backlog?site=madethis.com#opt-information-hierarchy) for a sequenced keep, move, merge, or remove plan.

## Value props — 76/100, Fair

The landing-page headline is **“Build a business that runs itself.”** The supporting copy says: **“MadeThis gives you a team of AI employees that build, market, and run your business — handling marketing, sales, ops, and support so you can launch and grow without hiring.”**

### Working

- Outcome-led headline: autonomy in six words.
- The subhead names concrete functions: sales, ops, and support.
- The prompt box demonstrates the product in the fold.

### Could improve

- No numbers or proof points appear in the fold.
- “Runs itself” risks reading as an overclaim alone.
- There is no time-to-value claim such as launching in minutes.

### Value-prop ranking

1. Mixo — 84
2. Durable — 82
3. Relevance AI — 80
4. Lindy — 78
5. MadeThis — 76
6. Wix (AI website builder) — 62

## CTA — 78/100, Fair

This category evaluates copy, size, verb, and cost-feel: whether the primary CTA earns the click.

![MadeThis CTA screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/madethis.com.jpg?v=2026-09-22T00%3A31%3A46.013%2B00%3A00)

![Durable CTA screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/durable.co.jpg?v=2026-09-09T23%3A46%3A48.694%2B00%3A00)

![Mixo CTA screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/mixo.io.jpg?v=2026-09-09T23%3A47%3A35.634%2B00%3A00)

### Problems identified

- Unlabeled icon-only submit control.
- Three competing CTAs in the fold.
- The placeholder does not say the action is free.

### CTA ranking

1. Durable — 88
2. Lindy — 88
3. Mixo — 86
4. MadeThis — 78
5. Wix (AI website builder) — 76
6. Relevance AI — 62

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=madethis.com#opt-cta-writing) to generate primary and secondary options grounded in MadeThis’s offer and visitor objections.

## Mobile web — 78/100, Fair

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/madethis.com-mobile.jpg?v=2026-09-22T00%3A31%3A46.013%2B00%3A00)

1. **Oversized prompt box:** The prompt input consumes one-third of the viewport and pushes the labeled CTA to the bottom edge of the fold.
2. **“Start MadeThis's business free”:** The primary CTA is not full-width and lands at the very bottom of the first viewport, making it easy to miss.
3. **Prompt-box icon row:** Plus, mic, and arrow create three unlabeled tap targets that compete with the main CTA.

[View mobile fixes](https://www.lazyweb.com/backlog?site=madethis.com#opt-mobile-web) for a prioritized implementation checklist.

## Competitors

These competitors are inferred from product, audience, and value proposition:

1. [Durable — durable.co — 82](https://www.lazyweb.com/growth-score/site/durable.co)
2. [Mixo — mixo.io — 80](https://www.lazyweb.com/growth-score/site/mixo.io)
3. [Lindy — lindy.ai — 79](https://www.lazyweb.com/growth-score/site/lindy.ai)
4. [Wix (AI website builder) — wix.com — 72](https://www.lazyweb.com/growth-score/site/wix.com)
5. [Relevance AI — relevanceai.com — 70](https://www.lazyweb.com/growth-score/site/relevanceai.com)
6. MadeThis — 68

---

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