# Lapis landing-page Growth Score report

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/lapis
Source observed: 2026-10-16T12:32:54.638Z
Last checked: 2026-10-20T08:47:44.057+00:00
Indexed: 2026-10-16T16:18:37.088+00:00

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# Lapis landing-page Growth Score report

We provide a Growth Score report for [Lapis](https://www.trylapis.com/), a product whose landing-page headline describes it as a “Self-Improving Ads Engine For Modern Growth Teams.” Its subhead says that AI agents create, launch, and optimize paid ads, learning from each result to improve daily.

[Back to YC F25](https://www.lazyweb.com/yc-f25)

## Overall result

Lapis has a **Growth Score of 65/100**, updated **September 22, 2026**. Its weakest category is **Trust**, scored **48/100**.

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

| Category | Score |
| --- | ---: |
| Trust | 48 |
| Mobile web | 62 |
| Information hierarchy | 72 |
| CTA | 72 |
| Value props | 72 |

## How Lapis ranks

1. [Icon — 82](https://www.lazyweb.com/growth-score/site/icon.com)
2. [AdCreative.ai — 80](https://www.lazyweb.com/growth-score/site/adcreative.ai)
3. [Omneky — 76](https://www.lazyweb.com/growth-score/site/omneky.com)
4. Lapis — 65
5. [Pencil — 59](https://www.lazyweb.com/growth-score/site/trypencil.com)

## Score over time

- **September 22, 2026:** 65, live; overall +2, Trust +6, Information hierarchy +4.
- **July 20, 2026:** 63; overall −12, Trust −24, Mobile web −24. [View report](https://www.lazyweb.com/growth-score/history/2026-07-20)
- **June 23, 2026:** 75; overall −1, Trust −6, Information hierarchy +2. [View report](https://www.lazyweb.com/growth-score/history/2026-06-23)
- **May 14, 2026:** 76; first tracked report, with strongest Mobile web at 82 and weakest Trust at 72. [View report](https://www.lazyweb.com/growth-score/history/2026-05-14)

## Trust — 48/100, Poor

Trust measures proof that a product is real, competent, and safe to try.

![Lapis landing-page capture used for the Trust review](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/trylapis.com.jpg?v=2026-09-22T15%3A30%3A35.61%2B00%3A00)

The comparative Trust read identifies these visible signals:

| Product | Trust read |
| --- | --- |
| Lapis | Animated demo carousel of generated ad creatives with the “Launching ads...” status line |
| AdCreative.ai | “Over 1 Billion Ad Creatives Generated by Top Brands Including:” logo row with Philips, Nurofen, La Poste, and Häagen-Dazs |
| Omneky | No visible trust signal identified |
| Pencil | No visible trust signal identified |
| Icon | Named customer cards with logos, LinkedIn icons, and metrics, including “Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo” |

Trust ranking:

1. Icon — 92
2. AdCreative.ai — 84
3. Omneky — 55
4. Lapis — 48
5. Pencil — 38

[Build proof section](https://www.lazyweb.com/backlog?site=trylapis.com#opt-trust-signals) to choose proof signals and receive copy and placement for a stronger trust section.

## Mobile web — 62/100, Fair

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations on the Lapis capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/trylapis.com-mobile.jpg?v=2026-09-22T15%3A30%3A35.61%2B00%3A00)

1. **Broken headline wrap:** the desktop line break collapses into “EngineFor” with no space, reading as a typo on mobile visits.
2. **Oversized hero carousel:** the ad-card animation consumes most of the first viewport, pushing the headline and CTA toward the fold.
3. **CTA at fold edge:** “See Lapis in Action” sits at the bottom of the viewport, can be cut off on shorter screens, and is narrower than a thumb-friendly full-bleed button.

[View mobile fixes](https://www.lazyweb.com/backlog?site=trylapis.com#opt-mobile-web) to convert these findings into a prioritized implementation checklist.

## Information hierarchy — 72/100, Fair

This category evaluates whether the design helps or inhibits the page’s intended message.

![Information-hierarchy annotations on the Lapis desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/trylapis.com.jpg?v=2026-09-22T15%3A30%3A35.61%2B00%3A00)

1. **“See Lapis” CTA:** the primary CTA is clipped at the viewport edge and invisible on first paint of the fold.
2. **“Get started” button:** the header button has full CTA weight, competing with and outranking the fold’s intended action.
3. **Blurred side ad cards:** four heavily blurred flanking cards add visual noise without communicating legible information.

[View layout plan](https://www.lazyweb.com/backlog?site=trylapis.com#opt-information-hierarchy) to turn these callouts into a sequenced keep, move, merge, or remove plan.

## CTA — 72/100, Fair

The primary CTA shown on Lapis is **“See Lapis in Action.”** The review identifies these problems:

- It contains four words, exceeding the three-word limit.
- “See” is passive rather than value-getting.
- It does not match the navigation label, “Get started.”

Comparative CTA ranking:

1. Omneky — 86
2. Icon — 85
3. AdCreative.ai — 82
4. Lapis — 72
5. Pencil — 70

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=trylapis.com#opt-cta-writing) to generate primary and secondary CTA options grounded in Lapis’s offer and visitor objections.

## Value props — 72/100, Fair

**Headline:** “Self-Improving Ads Engine For Modern Growth Teams”

**Subhead:** “AI agents that create, launch, and optimize your paid ads, learning from every result to make them better each day.”

Working elements:

- The subhead names the full create–launch–optimize loop.
- The hero shows real ad creatives being launched.
- The audience—modern growth teams—is clear.

Potential improvements identified:

- The fold contains no numbers or proof points.
- “Self-Improving Engine” is abstract without a metric.
- The message does not establish emotional stakes such as time, cost, or CAC payoff.

Comparative value-proposition ranking:

1. Icon — 87
2. AdCreative.ai — 76
3. Omneky — 76
4. Lapis — 72
5. Pencil — 58

## Competitors

The report infers competitors from product, audience, and value proposition:

| Rank | Product | Score |
| ---: | --- | ---: |
| 1 | [Icon — icon.com](https://www.lazyweb.com/growth-score/site/icon.com) | 82 |
| 2 | [AdCreative.ai — adcreative.ai](https://www.lazyweb.com/growth-score/site/adcreative.ai) | 80 |
| 3 | [Omneky — omneky.com](https://www.lazyweb.com/growth-score/site/omneky.com) | 76 |
| 4 | Lapis | 65 |
| 5 | [Pencil — trypencil.com](https://www.lazyweb.com/growth-score/site/trypencil.com) | 59 |
| — | [Creatopy — creatopy.com](https://www.lazyweb.com/growth-score/site/creatopy.com) | failed |

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