# Koyal landing-page growth score: 68/100

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Source: https://www.lazyweb.com/yc-f25/koyal
Source observed: 2026-10-15T20:38:54.832Z
Last checked: 2026-10-17T09:17:01.751+00:00
Indexed: 2026-10-16T00:07:31.954+00:00

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# Koyal landing-page growth score

We are Lazyweb, and this is our growth-score report for [Koyal](https://koyal.ai/), a product whose landing page promotes turning scripts or audio into engaging films with consistent characters and storylines. Our report identifies **Trust** as Koyal’s weakest category.

[← Back to YC F25](https://www.lazyweb.com/yc-f25)

## Overall score

- **Growth score:** 68/100
- **Updated:** Sep 21, 2026
- **Weakest category:** Trust
- **Action:** [Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

### Category scores

| Category | Score |
| --- | ---: |
| [Trust](https://www.lazyweb.com/yc-f25/koyal#gs-trust) | 52 |
| [Mobile web](https://www.lazyweb.com/yc-f25/koyal#gs-mobile_web) | 64 |
| [Value props](https://www.lazyweb.com/yc-f25/koyal#gs-value_props) | 72 |
| [Information hierarchy](https://www.lazyweb.com/yc-f25/koyal#gs-information_hierarchy) | 76 |
| [CTA](https://www.lazyweb.com/yc-f25/koyal#gs-cta) | 76 |

## Score over time

We provide a score-history visualization comparing Koyal with LTX Studio, Kaiber, Invideo AI, Pika, and Runway. The supplied text does not expose the chart’s individual historical data points.

## Trust — 52/100

**Fair.** We assess trust as proof that a product is real, competent, and safe to try.

![Koyal trust screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/koyal.ai.jpg?v=2026-09-21T00%3A46%3A01.15%2B00%3A00)

The Koyal screenshot shows a **“FEATURED ON Product Hunt”** badge with **338 upvotes** above the headline. For comparison, our trust read identifies the following signals on other products:

| Product | Trust read |
| --- | --- |
| Koyal | “FEATURED ON Product Hunt” badge with 338 upvotes above the headline |
| LTX Studio | No visible trust signal identified. |
| Kaiber | “TRUSTED BY CREATIVE TEAMS AT” logo bar with Grimes, Boiler Room, FWB FEST, and apg |
| Invideo AI | Product-editor screenshot with timeline UI and rendered video output below the hero |
| Pika | Implicit context that Pika may benefit from pre-existing familiarity among its target audience |
| Runway | “We partner with the world’s leading organizations to advance their industries:” logo strip, with an Amazon logo visible |

### Trust ranking

1. Kaiber — 68
2. Runway — 56
3. Koyal — 52
4. Invideo AI — 48
5. LTX Studio — 44
6. Pika — 44

[Build proof section](https://www.lazyweb.com/backlog?site=koyal.ai#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## Mobile web — 64/100

**Fair.** We evaluate the phone experience as a first-class part of the landing page.

![Mobile web annotations on the Koyal capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/koyal.ai-mobile.jpg?v=2026-09-21T00%3A46%3A01.15%2B00%3A00)

Our annotated mobile findings are:

1. **Now Playing music bar:** A sticky media widget with clipped, overlapping song text occupies the bottom fold and crowds the CTA path with a non-conversion control.
2. **TELL Koyal’s STORY button:** A desktop-proportioned pill occupies roughly half the column width instead of using a full-bleed, thumb-friendly bar.
3. **Four-line headline block:** The headline is scaled down too little and wraps into four tall lines, pushing the CTA deep into the viewport.

[View mobile fixes](https://www.lazyweb.com/backlog?site=koyal.ai#opt-mobile-web) to convert these findings into a prioritized implementation checklist.

## Value props — 72/100

**Fair.** We evaluate whether the title, subtitle, and hero sell the product’s true value.

### Koyal’s headline

> Turn your script or audio into engaging films with consistent characters and storylines

### What works

- Names the real pain: character consistency
- Makes a concrete input-to-output promise
- Uses a hero video that demonstrates cinematic quality

### What could improve

- No subhead adds specifics or numbers
- The demo video is never labeled as Koyal output
- Proof points differ between devices

### Value-prop ranking

1. Koyal — 72
2. Invideo AI — 68
3. LTX Studio — 60
4. Pika — 58
5. Kaiber — 48
6. Runway — 48

## Information hierarchy — 76/100

**Fair.** We evaluate whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on the Koyal desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/koyal.ai.jpg?v=2026-09-21T00%3A46%3A01.15%2B00%3A00)

Our annotated findings are:

1. **TELL Koyal’s STORY button:** Ghost styling with weak contrast against dark footage makes the primary CTA the least visible element in the hero.
2. **START CREATING nav button:** It has equal visual weight to the hero CTA, splitting attention between two same-strength actions.
3. **Now Playing player:** Interactive media controls at the base of the fold pull clicks toward music playback instead of conversion.
4. **Product Hunt badge:** This outbound-link badge sits directly above the headline, outranking the value proposition in the scan order.

[View layout plan](https://www.lazyweb.com/backlog?site=koyal.ai#opt-information-hierarchy) to turn these callouts into a sequenced plan for what to keep, move, merge, or remove.

## CTA — 76/100

**Fair.** We evaluate CTA copy, size, verb, and cost-feel, including whether the primary CTA earns the click.

![Koyal CTA screenshot](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/koyal.ai.jpg?v=2026-09-21T00%3A46%3A01.15%2B00%3A00)

The comparison includes these visible CTA labels:

- Koyal: **TELL YOUR STORY**
- Pika: **Try Pika Free**
- Runway: **Try Runway for free**
- Invideo AI: **Start Creating**

### CTA problems

- The ghost button vanishes into the video background.
- Two labels describe the same action.
- The click has no outcome or value hint.

### CTA ranking

1. Pika — 86
2. Runway — 82
3. Invideo AI — 78
4. Koyal — 76
5. LTX Studio — 75
6. Kaiber — 68

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=koyal.ai#opt-cta-writing) to generate primary and secondary CTA options grounded in Koyal’s offer and visitor objections.

## Competitors

We infer this comparison set from product, audience, and value proposition. The listed growth scores are:

1. [Pika — pika.art — 70](https://www.lazyweb.com/growth-score/site/pika.art)
2. Koyal — koyal.ai — 68
3. [Invideo AI — invideo.io — 68](https://www.lazyweb.com/growth-score/site/invideo.io)
4. [LTX Studio — ltx.studio — 67](https://www.lazyweb.com/growth-score/site/ltx.studio)
5. [Kaiber — kaiber.ai — 64](https://www.lazyweb.com/growth-score/site/kaiber.ai)
6. [Runway — runwayml.com — 63](https://www.lazyweb.com/growth-score/site/runwayml.com)

---

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