# item Landing Page Growth Score | YC F25 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/item
Source observed: 2026-10-16T02:54:31.428Z
Last checked: 2026-10-20T08:37:00.187+00:00
Indexed: 2026-10-16T06:34:50.411+00:00

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# item Landing Page Growth Score | YC F25

[item](https://item.app/) is evaluated in our YC F25 landing-page Growth Score report. The report’s overall score is **62 of 100**, updated **September 22, 2026**. The weakest category is **Trust**, scored **42**.

## Category scores

| Category | Score | Rating |
|---|---:|---|
| Trust | 42 | Poor |
| CTA | 62 | Fair |
| Value props | 62 | Fair |
| Mobile web | 62 | Fair |
| Information hierarchy | 84 | Strong |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## How item ranks

1. [folk — 77](https://www.lazyweb.com/growth-score/site/folk.app)
2. [Clarify — 77](https://www.lazyweb.com/growth-score/site/getclarify.ai)
3. [Breeze (Salesmate-style AI CRM) — Copper — 67](https://www.lazyweb.com/growth-score/site/copper.com)
4. [Day.ai — 65](https://www.lazyweb.com/growth-score/site/day.ai)
5. item — 62
6. [Breeze (formerly Relate/ similar) — Salesforge? — skip — 38](https://www.lazyweb.com/growth-score/site/example.com)

## Score over time

- **September 22, 2026:** 62, live; overall +3, CTA +4, Value props +4.
- [**July 12, 2026:** 59; overall −2, Mobile web −8, Value props −4](https://www.lazyweb.com/growth-score/history/2026-07-12)
- [**June 13, 2026:** 61; overall +2, Mobile web +8, Value props +4](https://www.lazyweb.com/growth-score/history/2026-06-13)
- [**May 14, 2026:** 59; first tracked report; strongest Information hierarchy 82, weakest Trust 38](https://www.lazyweb.com/growth-score/history/2026-05-14)

## Trust — 42, Poor

Trust measures proof that the product is real, competent, and safe to try.

![item mobile trust capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/item.app-mobile.jpg?v=2026-09-22T00%3A26%3A40.833%2B00%3A00)

The report identifies item’s mobile customer-logo strip, “The fastest-growing companies scale on Item,” with Casey, Bear, and AgentMail. The comparison reads are:

| Product | Trust read |
|---|---|
| item | Customer logo strip “The fastest-growing companies scale on Item” (Casey, Bear, AgentMail) on mobile |
| Day.ai | Integration diagram naming Slack, Gong, Gmail, API, and Snowflake feeding the Day AI /company-brain |
| folk | Sales pipeline product UI with named contacts, deal stages, and dollar values ($30K, $45K) |
| Clarify | SOC 2 Type 2, HIPAA, and GDPR Compliant |
| Breeze (Salesmate-style AI CRM) — Copper | “Recommended for Google Workspace” badge with Gmail/Calendar/Drive icons (mobile) |
| Breeze (formerly Relate/ similar) — Salesforge? — skip | No visible trust signal identified. |

Trust ranking:

1. Clarify — 64
2. folk — 58
3. Day.ai — 48
4. item — 42
5. Breeze (Salesmate-style AI CRM) — Copper — 42
6. Breeze (formerly Relate/ similar) — Salesforge? — skip — 12

[Build proof section](https://www.lazyweb.com/backlog?site=item.app#opt-trust-signals) to choose proof signals and get copy and placement for a stronger trust section.

## CTA — 62, Fair

CTA evaluates copy, size, verb, and cost-feel.

![item desktop CTA capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/item.app.jpg?v=2026-09-22T00%3A26%3A40.833%2B00%3A00)

Problems identified:

- Desktop and mobile labels differ.
- “Waitlist” signals delayed value.
- Mobile “Get Started” likely misleads.
- The label does not hint at a payoff.

CTA ranking:

1. Clarify — 88
2. folk — 86
3. Breeze (Salesmate-style AI CRM) — Copper — 86
4. Day.ai — 72
5. item — 62
6. Breeze (formerly Relate/ similar) — Salesforge? — skip — 40

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=item.app#opt-cta-writing) for primary and secondary options grounded in item’s offer and visitor objections.

## Value props — 62, Fair

The report evaluates whether the title, subtitle, and hero sell the product’s value.

**item’s headline:** “The CRM with deep context and autonomous execution”

**Subhead:** “The AI-native system that understands your business, knows your customers and works like your best employee”

### Working

- Names the category (CRM) instantly.
- Eyebrow positions item as a replacement.
- “Autonomous execution” hints at real value.

### Could improve

- The subhead is an abstraction stack.
- The hero image shows nothing of the product.
- There are no numbers or named outcomes.

Value-proposition ranking:

1. Clarify — 78
2. folk — 68
3. item — 62
4. Day.ai — 58
5. Breeze (Salesmate-style AI CRM) — Copper — 52
6. Breeze (formerly Relate/ similar) — Salesforge? — skip — 42

## Mobile web — 62, Fair

The mobile review identifies three issues in the supplied mobile capture:

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/item.app-mobile.jpg?v=2026-09-22T00%3A26%3A40.833%2B00%3A00)

1. **Uncollapsed nav row:** Careers, Log in, and a Get Started pill are crowded edge-to-edge instead of collapsing to a hamburger.
2. **Hero Get Started button:** A half-width pill sits at the bottom edge of the fold instead of being a full-bleed, thumb-friendly button higher up.
3. **Get Started label:** Mobile says “Get Started” while desktop says “Join Waitlist,” creating an inconsistent action promise.

[View mobile fixes](https://www.lazyweb.com/backlog?site=item.app#opt-mobile-web) to turn these findings into a prioritized implementation checklist.

## Information hierarchy — 84, Strong

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/item.app.jpg?v=2026-09-22T00%3A26%3A40.833%2B00%3A00)

1. **Hero Join Waitlist button:** Pale peach fill with orange text barely contrasts against the white page, so the primary action fails the one-second find test.
2. **Nav Join Waitlist pill:** It duplicates the hero CTA at nearly the same visual weight, splitting attention between two identical actions in one viewport.

## Competitors

The report infers competitors from product, audience, and value proposition:

1. [folk — folk.app — 77](https://www.lazyweb.com/growth-score/site/folk.app)
2. [Clarify — getclarify.ai — 77](https://www.lazyweb.com/growth-score/site/getclarify.ai)
3. [Breeze (Salesmate-style AI CRM) — Copper — copper.com — 67](https://www.lazyweb.com/growth-score/site/copper.com)
4. [Day.ai — day.ai — 65](https://www.lazyweb.com/growth-score/site/day.ai)
5. item — 62
6. [Breeze (formerly Relate/ similar) — Salesforge? — skip — example.com — 38](https://www.lazyweb.com/growth-score/site/example.com)

---

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