# Fernstone Landing Page Growth Score | YC F25 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/fernstone
Source observed: 2026-10-20T07:06:18.898Z
Last checked: 2026-10-20T07:06:18.898+00:00
Indexed: 2026-10-20T09:12:55.22+00:00

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# Fernstone landing page growth score

[← Back to YC F25](https://www.lazyweb.com/yc-f25)

[Fernstone](https://www.fernstone.com/)

Fernstone is an insurance brokerage for businesses, positioned around speed for businesses that move fast. This report evaluates Fernstone's landing page against comparable insurance companies.

## Overall result

Fernstone's growth score is **64/100**, updated **September 22, 2026**. The weakest category is **Trust**.

| Category | Score | Rating |
|---|---:|---|
| Trust | 48 | Poor |
| Value props | 58 | Fair |
| CTA | 68 | Fair |
| Information hierarchy | 72 | Fair |
| Mobile web | 72 | Fair |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Overall ranking

1. [Coverdash — 76](https://www.lazyweb.com/growth-score/site/coverdash.com)
2. [Embroker — 71](https://www.lazyweb.com/growth-score/site/embroker.com)
3. [Vouch Insurance — 69](https://www.lazyweb.com/growth-score/site/vouch.us)
4. Fernstone — 64
5. [Newfront — 64](https://www.lazyweb.com/growth-score/site/newfront.com)
6. [Founder Shield — 57](https://www.lazyweb.com/growth-score/site/foundershield.com)

## Score over time

| Report date | Score | Change or note |
|---|---:|---|
| September 22, 2026 | 64 | Live; CTA −6, value props +6 |
| [August 14, 2026](https://www.lazyweb.com/growth-score/history/2026-08-14) | 64 | Overall +2, CTA +6, information hierarchy +4 |
| [June 11, 2026](https://www.lazyweb.com/growth-score/history/2026-06-11) | 62 | Overall −3, information hierarchy −6, value props −6 |
| [April 29, 2026](https://www.lazyweb.com/growth-score/history/2026-04-29) | 65 | First tracked report; strongest mobile web 76, weakest trust 48 |

## Trust — 48/100, Poor

Trust measures proof that the product is real, competent, and safe to try.

![Fernstone trust comparison](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/fernstone.com.jpg?v=2026-09-22T21%3A06%3A34.744%2B00%3A00)

Fernstone's dashboard mockup shows **“$2.4M Total Coverage,” “98% Claims Processed,” and “23 mins Avg. Response Time.”** Comparable trust signals are:

| Product | Trust read |
|---|---|
| Fernstone | Product dashboard mockup showing “$2.4M Total Coverage,” “98% Claims Processed,” and “23 mins Avg. Response Time” |
| Vouch Insurance | No visible trust signal identified. |
| Embroker | “Top rated and trusted by thousands of businesses” section header |
| Newfront | Announcement banner: “Newfront has officially joined WTW, combining a technology-native approach with global expertise t” |
| Founder Shield | “The Baldwin Group” parent-brand mark in the Founder Shield logo |
| Coverdash | “4.7” customer rating with avatars and “50K+ policies sold” beneath the Get a quote CTA |

Trust ranking: [Coverdash 68](https://www.lazyweb.com/growth-score/site/coverdash.com), Fernstone 48, [Embroker 48](https://www.lazyweb.com/growth-score/site/embroker.com), [Newfront 48](https://www.lazyweb.com/growth-score/site/newfront.com), [Vouch Insurance 44](https://www.lazyweb.com/growth-score/site/vouch.us), and [Founder Shield 42](https://www.lazyweb.com/growth-score/site/foundershield.com).

[Build proof section](https://www.lazyweb.com/backlog?site=fernstone.com#opt-trust-signals) to choose proof signals and copy placement.

## Value props — 58/100, Fair

**Headline:** “Insurance for businesses that move fast.”

**Subhead:** “Fernstone is an insurance brokerage for businesses.”

What works:

- The category, business insurance, is immediately clear.
- The speed angle fits fast-moving buyers.
- The hero mock shows “23 min vs 5.2 days.”

What could improve:

- The subhead repeats the headline without adding information.
- Proof numbers are buried in the mockup rather than the copy.
- The message offers no outcome or emotion beyond “fast.”

Value-proposition ranking: [Coverdash 82](https://www.lazyweb.com/growth-score/site/coverdash.com), [Vouch Insurance 72](https://www.lazyweb.com/growth-score/site/vouch.us), [Founder Shield 62](https://www.lazyweb.com/growth-score/site/foundershield.com), Fernstone 58, [Embroker 58](https://www.lazyweb.com/growth-score/site/embroker.com), and [Newfront 48](https://www.lazyweb.com/growth-score/site/newfront.com).

## CTA — 68/100, Fair

Fernstone's CTA comparison identifies these problems:

- The secondary CTA gets the solid fill.
- The ghost style weakens the primary action.
- “Get a quote” implies forms or sales follow-up.
- There is no speed or effort qualifier.

CTA ranking: [Embroker 82](https://www.lazyweb.com/growth-score/site/embroker.com), [Coverdash 82](https://www.lazyweb.com/growth-score/site/coverdash.com), [Vouch Insurance 72](https://www.lazyweb.com/growth-score/site/vouch.us), [Founder Shield 72](https://www.lazyweb.com/growth-score/site/foundershield.com), Fernstone 68, and [Newfront 68](https://www.lazyweb.com/growth-score/site/newfront.com).

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=fernstone.com#opt-cta-writing) for primary and secondary options grounded in Fernstone's offer and visitor objections.

## Information hierarchy — 72/100, Fair

![Information hierarchy annotations on the Fernstone desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/fernstone.com.jpg?v=2026-09-22T21%3A06%3A34.744%2B00%3A00)

1. **Talk to an expert:** Filled primary styling outranks the outlined Get a quote button, splitting the fold's single action.
2. **Get a quote button:** The named conversion action is styled as the secondary outline, behind two other quote entry points.
3. **Seven-item navigation row:** Careers, Loss run FAQ, and a duplicate Get a quote link draw attention before the hero.
4. **One-line subtitle:** “Fernstone is an insurance brokerage for businesses” restates the headline instead of adding a differentiator.

[View layout plan](https://www.lazyweb.com/backlog?site=fernstone.com#opt-information-hierarchy)

## Mobile web — 72/100, Fair

![Mobile web annotations on the Fernstone capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/fernstone.com-mobile.jpg?v=2026-09-22T21%3A06%3A34.744%2B00%3A00)

1. **Oversized hero headline:** The serif headline barely scales down and wraps into three tall lines, pushing the CTAs below the first viewport.
2. **Below-fold CTA pair:** “Get a quote” and “Talk to an expert” sit past the first screen, leaving landing visitors without a visible tappable action.
3. **Unreadable dashboard screenshot:** The desktop mockup shrinks to illegible micro-text on a phone, adding noise instead of proof.

[View mobile fixes](https://www.lazyweb.com/backlog?site=fernstone.com#opt-mobile-web)

## Competitors

The comparison is inferred from product, audience, and value proposition:

1. [Coverdash — coverdash.com — 76](https://www.lazyweb.com/growth-score/site/coverdash.com)
2. [Embroker — embroker.com — 71](https://www.lazyweb.com/growth-score/site/embroker.com)
3. [Vouch Insurance — vouch.us — 69](https://www.lazyweb.com/growth-score/site/vouch.us)
4. Fernstone — 64
5. [Newfront — newfront.com — 64](https://www.lazyweb.com/growth-score/site/newfront.com)
6. [Founder Shield — foundershield.com — 57](https://www.lazyweb.com/growth-score/site/foundershield.com)

---

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