# Casey Landing Page Growth Score | YC F25 | Lazyweb

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/casey
Source observed: 2026-10-20T06:49:30.506Z
Last checked: 2026-10-20T06:49:30.506+00:00
Indexed: 2026-10-20T07:10:15.307+00:00

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# Casey Landing Page Growth Score

[Casey website](https://caseyinsure.com/)

We assess Casey's landing page using our Growth Score. Casey's overall score is **69/100**, updated **September 22, 2026**. The weakest category is **Value props**, scored **58**.

## Overall ranking

| Rank | Site | Growth score |
| ---: | --- | ---: |
| 1 | [Simply Business](https://www.lazyweb.com/growth-score/site/simplybusiness.com) | 78 |
| 2 | [Coverdash](https://www.lazyweb.com/growth-score/site/coverdash.com) | 76 |
| 3 | [Insureon](https://www.lazyweb.com/growth-score/site/insureon.com) | 72 |
| 4 | [Next Insurance](https://www.lazyweb.com/growth-score/site/nextinsurance.com) | 71 |
| 5 | Casey | 69 |
| 6 | [CoverWallet](https://www.lazyweb.com/growth-score/site/coverwallet.com) | 65 |

[Fix Value props](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Category scores

| Category | Score |
| --- | ---: |
| Value props | 58 |
| Trust | 58 |
| Mobile web | 72 |
| CTA | 76 |
| Information hierarchy | 82 |

## Score over time

The current report is dated **September 22, 2026**. The previous listed report was **May 16, 2026**, when Casey scored **61**. The May report described the strongest category as CTA at **72** and the weakest as Trust at **32**. The current report shows **Overall +8**, **Trust +26**, and **Information hierarchy +18** relative to the prior report.

[View past report](https://www.lazyweb.com/growth-score/history/2026-05-16)

## Value props — 58, Fair

We evaluate whether the title, subtitle, and hero sell the product's true value.

Casey's headline is **“Business insurance that has your back.”**

### Working

- Names the category instantly.
- Uses a warm, protective emotional tone.
- Carrier logos plus **“100 more”** add proof.

### Could improve

- No subhead adds specific information.
- **“Has Casey's back”** could fit any insurer.
- Hero art decorates the page but does not show what the product does.

### Value-proposition ranking

| Rank | Site | Score |
| ---: | --- | ---: |
| 1 | Simply Business | 84 |
| 2 | Coverdash | 82 |
| 3 | Insureon | 72 |
| 4 | Next Insurance | 62 |
| 5 | Casey | 58 |
| 6 | CoverWallet | 48 |

## Trust — 58, Fair

We evaluate proof that the product is real, competent, and safe to try.

![Casey landing-page capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/caseyinsure.com.jpg?v=2026-09-22T00%3A32%3A28.449%2B00%3A00)

### Trust signals compared

| Site | Trust read |
| --- | --- |
| Casey | Carrier logo bar: Progressive, CNA, GEICO, Hiscox, Chubb, AmTrust, **“+ 100 MORE”** |
| Next Insurance | Rated **4.7/5 (5056 reviews)** |
| Coverdash | **“4.7”** customer rating with avatars and **“50K+ policies sold”** beneath the Get a quote CTA |
| Insureon | Trustpilot rating **“Excellent”** with **“2,394 reviews on Trustpilot”** beside the headline |
| Simply Business | **“1M+ customers worldwide”**, **“18 top-rated carriers”**, and a carrier-logo wall including Hiscox, Liberty Mutual, and Markel |
| CoverWallet | **“An Aon Company”** branding on CoverWallet and NFP logos, with the Aon logo centered in the header |

### Trust ranking

| Rank | Site | Score |
| ---: | --- | ---: |
| 1 | Insureon | 76 |
| 2 | Simply Business | 72 |
| 3 | Next Insurance | 68 |
| 4 | Coverdash | 68 |
| 5 | Casey | 58 |
| 6 | CoverWallet | 58 |

[Build proof section](https://www.lazyweb.com/backlog?site=caseyinsure.com#opt-trust-signals) lets you choose proof signals and receive copy and placement for a stronger trust section.

## Mobile web — 72, Fair

We evaluate the phone experience as a first-class part of the landing page.

![Mobile web annotations on the mobile capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/caseyinsure.com-mobile.jpg?v=2026-09-22T00%3A32%3A28.449%2B00%3A00)

1. **Hero pattern graphic:** Decorative art consumes the top approximately **450px**, pushing the headline and CTA below the first viewport.
2. **Get a quote button:** The primary CTA sits far down the page and shares a row with **Call us**, rather than running full-bleed.

[View mobile fixes](https://www.lazyweb.com/backlog?site=caseyinsure.com#opt-mobile-web) converts these findings into a prioritized implementation checklist.

## CTA — 76, Fair

We evaluate CTA copy, size, verb, and cost-feel.

![Casey landing-page capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/caseyinsure.com.jpg?v=2026-09-22T00%3A32%3A28.449%2B00%3A00)

The compared CTA labels are:

- Casey: **Get a quote**
- Simply Business: **See Prices** — marked as an in-product action
- Coverdash: **Get a quote**
- Next Insurance: **Get Instant Quote**
- Insureon: **Get Quotes**

### CTA problems

- **“Quote”** implies sales follow-up.
- There is no promise about time or effort.
- The CTA does not echo the header phrase **“has Casey's back.”**

### CTA ranking

| Rank | Site | Score |
| ---: | --- | ---: |
| 1 | Simply Business | 84 |
| 2 | Coverdash | 82 |
| 3 | Next Insurance | 78 |
| 4 | Insureon | 78 |
| 5 | Casey | 76 |
| 6 | CoverWallet | 72 |

[Rewrite this CTA](https://www.lazyweb.com/backlog?site=caseyinsure.com#opt-cta-writing) generates primary and secondary CTA options grounded in Casey's offer and visitor objections.

## Information hierarchy — 82, Strong

We evaluate whether the design helps or inhibits what the page is trying to say.

![Information hierarchy annotations on the desktop capture](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/caseyinsure.com.jpg?v=2026-09-22T00%3A32%3A28.449%2B00%3A00)

1. **Duplicate quote buttons:** The header **“Get a quote”** duplicates the hero CTA at equal dark weight, splitting the primary action's visual claim.
2. **Phone shown twice:** The navigation phone number repeats the hero's **“Call (513) 866-3655”** pill, adding a redundant exit in the scan path.

## Competitors

These competitors are inferred from product, audience, and value proposition.

| Rank | Site | Domain | Score |
| ---: | --- | --- | ---: |
| 1 | [Simply Business](https://www.lazyweb.com/growth-score/site/simplybusiness.com) | simplybusiness.com | 78 |
| 2 | [Coverdash](https://www.lazyweb.com/growth-score/site/coverdash.com) | coverdash.com | 76 |
| 3 | [Insureon](https://www.lazyweb.com/growth-score/site/insureon.com) | insureon.com | 72 |
| 4 | [Next Insurance](https://www.lazyweb.com/growth-score/site/nextinsurance.com) | nextinsurance.com | 71 |
| 5 | Casey | caseyinsure.com | 69 |
| 6 | [CoverWallet](https://www.lazyweb.com/growth-score/site/coverwallet.com) | coverwallet.com | 65 |

---

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