# Bluma landing-page Growth Score report

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/yc-f25/bluma
Source observed: 2026-10-16T12:52:11.115Z
Last checked: 2026-10-20T08:15:45.77+00:00
Indexed: 2026-10-16T16:30:20.409+00:00

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# Bluma landing-page Growth Score report

We reviewed Bluma, whose product site is [getbluma.com](https://www.getbluma.com/). The report evaluates how effectively its landing page communicates and converts visitors. Bluma creates short-form video ads with AI and offers organic-content and paid-ad creation using AI.

## Overall result

Bluma’s overall Growth Score is **75/100**, updated **September 22, 2026**. Its weakest category is **Trust**, with a score of **62**.

| Category | Score | Assessment |
|---|---:|---|
| Trust | 62 | Fair |
| Value props | 74 | Fair |
| Information hierarchy | 78 | Fair |
| CTA | 80 | Strong |
| Mobile web | 82 | Strong |

[Fix Trust](https://www.lazyweb.com/plans/checkout?plan=individual&source=growth_score_feature_build_fixes)

## Ranking

Bluma ranks fourth among the products compared in this report:

1. [Icon — 82](https://www.lazyweb.com/growth-score/site/icon.com)
2. [Creatify — 79](https://www.lazyweb.com/growth-score/site/creatify.ai)
3. [Arcads — 77](https://www.lazyweb.com/growth-score/site/arcads.ai)
4. **Bluma — 75**
5. [MakeUGC — 69](https://www.lazyweb.com/growth-score/site/makeugc.ai)
6. [Poolday — 66](https://www.lazyweb.com/growth-score/site/poolday.ai)

## Score over time

- **September 22, 2026:** score **75**. Change shown: **Overall +15**, **Trust +30**, and **Information hierarchy +20**.
- **March 24, 2026:** first tracked report, score **60**; strongest category was Mobile web at **74**, and weakest was Trust at **32**. [View the March 24, 2026 report](https://www.lazyweb.com/growth-score/history/2026-03-24).

## Trust — 62, Fair

Trust measures proof that the product is real, competent, and safe to try.

![Bluma trust evidence](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/getbluma.com.jpg?v=2026-09-22T15%3A30%3A16.74%2B00%3A00)

The report identifies a **“Backed by Y Combinator”** badge above Bluma’s hero headline. The comparative trust read is:

| Product | Trust signal identified |
|---|---|
| Bluma | “Backed by Y Combinator” badge above the hero headline |
| Arcads | No visible trust signal identified. |
| Creatify | Rated 4.8/5 on G2 |
| MakeUGC | Carousel of example UGC-style avatar videos below the hero |
| Icon | Named customer cards with logos, LinkedIn icons, and metrics; for example, “Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo” |
| Poolday | 100M+ video edits made by Poolday |

### Trust ranking

1. Icon — **92**
2. **Bluma — 62**
3. Creatify — **62**
4. Poolday — **58**
5. Arcads — **50**
6. MakeUGC — **44**

[Build proof section](https://www.lazyweb.com/backlog?site=getbluma.com#opt-trust-signals) to choose proof signals and receive copy and placement for a stronger trust section.

## Value props — 74, Fair

This category asks whether the title, subtitle, and hero sell the product’s true value.

Bluma’s headline is **“Create short-form video ads with AI.”** Its supporting line is **“Create organic content and paid ads using AI so you can focus on building.”**

### What works

- The headline states the exact product in seven words.
- The hero shows a real editor with UGC output.
- The subhead targets builders’ time constraints.

### What could improve

- The page gives no numbers for speed, cost, or output volume.
- The subhead repeats the headline instead of adding proof.
- The value of “Clone a video” is buried in an input placeholder.

### Value-prop ranking

1. Icon — **87**
2. Creatify — **84**
3. Arcads — **80**
4. MakeUGC — **76**
5. **Bluma — 74**
6. Poolday — **64**

## Information hierarchy — 78, Fair

This category evaluates whether the design helps visitors understand the page’s intended message.

![Information hierarchy annotations](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/getbluma.com.jpg?v=2026-09-22T15%3A30%3A16.74%2B00%3A00)

The report identifies three issues:

1. **Duplicate Get started CTAs:** the navigation “Get started” pill and the hero “Get started” button have similar weight, splitting the primary action between two targets.
2. **Upload files button:** it is nearly the same size as the primary CTA, with an “or” between the options, forcing a decision before the first click.
3. **Discord nav link:** an outbound community link appears before Login in the scan path and draws first-visit attention away from the page.

[View layout plan](https://www.lazyweb.com/backlog?site=getbluma.com#opt-information-hierarchy) to turn these callouts into a sequenced plan to keep, move, merge, or remove elements.

## CTA — 80, Strong

The CTA review considers copy, size, verb, and perceived cost.

![Bluma in-product CTA](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/getbluma.com.jpg?v=2026-09-22T15%3A30%3A16.74%2B00%3A00)

Bluma’s in-product action uses a **“Get started”** button beside an input labeled **“Clone a video or slideshow link.”** The report lists these problems:

- The submit action is generic: “Get started.”
- It uses the same label as the navigation button.
- There is no visible free or no-signup signal.

For comparison, the Icon example uses **“Start for free.”**

### CTA ranking

1. Icon — **85**
2. **Bluma — 80**
3. Creatify — **80**
4. Arcads — **78**
5. MakeUGC — **76**
6. Poolday — **62**

## Mobile web — 82, Strong

This category evaluates the phone experience as a first-class experience.

![Mobile web annotations](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/sites/growth-score/site/getbluma.com-mobile.jpg?v=2026-09-22T15%3A30%3A16.74%2B00%3A00)

The mobile capture shows Bluma’s hero, “Create short-form video ads with AI,” its “Clone a video or slideshow link” input, “Get started” and “Upload files” actions, and a product demo with **AI UGC** and **Product Launch** tabs.

The report identifies three mobile issues:

1. **Clipped chip row:** the “Templates / Image / Referen…” chips truncate at the screen edge without a visible scroll affordance.
2. **Cramped preview toolbar:** a desktop-sized icon toolbar overlaps the preview thumbnails, creating a dense cluster that is difficult to parse on a phone.
3. **Oversized preview tabs:** the “AI UGC” and “Product Launch” tabs retain desktop proportions and consume the full width, crowding the demo strip.

## Competitors

The competitors are inferred from product, audience, and value proposition:

| Rank | Product | Domain | Score | Report link |
|---:|---|---|---:|---|
| 1 | Icon | icon.com | 82 | [Open Icon’s Growth Score](https://www.lazyweb.com/growth-score/site/icon.com) |
| 2 | Creatify | creatify.ai | 79 | [Open Creatify’s Growth Score](https://www.lazyweb.com/growth-score/site/creatify.ai) |
| 3 | Arcads | arcads.ai | 77 | [Open Arcads’s Growth Score](https://www.lazyweb.com/growth-score/site/arcads.ai) |
| 4 | Bluma | getbluma.com | 75 | — |
| 5 | MakeUGC | makeugc.ai | 69 | [Open MakeUGC’s Growth Score](https://www.lazyweb.com/growth-score/site/makeugc.ai) |
| 6 | Poolday | poolday.ai | 66 | [Open Poolday’s Growth Score](https://www.lazyweb.com/growth-score/site/poolday.ai) |

[Back to YC F25](https://www.lazyweb.com/yc-f25)

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