# Instacart app screens & user flows

Lazyweb publishes a public search API over its indexed pages; the guide is at https://www.lazyweb.com/agent-access.

Source: https://www.lazyweb.com/company/instacart
Source observed: 2026-09-30T01:47:36.618Z
Last checked: 2026-10-08T03:12:27.928+00:00
Indexed: 2026-09-30T06:05:55.647+00:00

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# Instacart app screens & user flows

We catalog Instacart’s app screens and user flows in our design-research library. Instacart is a Food & Drink company in the Food & Grocery Delivery subcategory. Its tagline is “Order groceries for delivery or pickup today.”

The collection contains **183 app screens**, updated **May 2026**, covering dashboard, checkout, cart, search, onboarding, pricing, and **Locked Feature Paywall** flows. We show five screens here and provide access to 178 more through [Lazyweb](https://www.lazyweb.com/product). Our library contains 281k+ real app screens, user-flow examples, UI patterns, and product-design patterns for competitive analysis and benchmarking.

## Screenshots

The following are Instacart app-screen examples from the collection:

1. Instacart+ promotional paywall showing a 30-day trial and benefits including unlimited $0 delivery fees from thousands of stores and reduced service fees.
2. Store-browsing and grocery-discovery screens with store tiles, categories, offers, and delivery-fee promotions.
3. A store-browsing screen with promotional content and product categories.
4. A store-selection screen showing retailer tiles and Instacart branding.
5. A promotional screen advertising $0 delivery fees on orders of $10 or more and inviting the user to join Instacart+.

![Instacart logo](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/logos/logos/instacart_1200x630wa%20\(4\)_jpg_pixar.png)

![Instacart app screenshot 1](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/uploaded_instacart/paywall/compare/2026-05-29/1780029108376_00_Instacart-20260529-043147-01.png)

![Instacart app screenshot 2](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/uploaded_instacart/exploration/compare/2026-05-28/1780008319349_00_com.instacart.png)

![Instacart app screenshot 3](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/uploaded_instacart/main_tabs/compare/2026-05-28/1779944501875_00_Instacart-20260528-050141-01.png)

![Instacart app screenshot 4](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/food7_instacart/backlog/2025_11_17_18-40-23_801732C2.png)

![Instacart app screenshot 5](https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/food7_instacart/backlog/2025_08_30_22-32-51_09DF2F4F.png)

**Showing 5 of 183 app screens from Instacart.**

## Company metadata

| Field | Details |
|---|---|
| Category | Food & Drink |
| Subcategory | Food & Grocery Delivery |
| Tagline | Order groceries for delivery or pickup today |
| Business model | Marketplace / Transaction Fees; Sponsored Listings / Merchant Ads; Subscription |
| Product archetype | 2-sided Marketplace, Consumer |
| Growth engine | Marketplace liquidity; Channel / partnership-led; Paid performance marketing; Aggressive Incentives; Social media; PR |
| Revenue (2024) | $3,378,000,000 |
| Active users | 14,400,000 |
| Money raised | $3,590,000,000 |
| Public company | Yes |
| Market leader | Yes |
| Website | [https://www.instacart.com](https://www.instacart.com) |
| App Store | [https://apps.apple.com/us/app/instacart-groceries-food/id545599256](https://apps.apple.com/us/app/instacart-groceries-food/id545599256) |
| X / Twitter | [https://x.com/Instacart](https://x.com/Instacart) |
| Instagram | [https://www.instagram.com/instacart/](https://www.instagram.com/instacart/) |
| LinkedIn | [https://www.linkedin.com/company/instacart](https://www.linkedin.com/company/instacart) |
| TikTok | [https://www.tiktok.com/@instacart?lang=en](https://www.tiktok.com/@instacart?lang=en) |
| Crunchbase | [https://www.crunchbase.com/organization/instacart](https://www.crunchbase.com/organization/instacart) |

## App Store description

Instacart lets customers shop online and receive groceries at home in as fast as **30 minutes**, or order online for pickup at a local store. The description says that the first three grocery deliveries are free, contactless delivery is available, and same-day delivery covers fresh food, drinks, and household items across the US. Store availability depends on the customer’s ZIP code.

### Ordering steps

1. Enter your ZIP code.
2. Shop stores for groceries, household items, electronics, and more.
3. Add items to your cart and place your order.
4. Chat with your shopper in real time to make changes to the order.
5. Wait for delivery.
6. Receive and use your items while saving time and money.

### Delivery, products, and shopping features

- Contactless delivery is available; the description calls it 100% contactless.
- Customers can order fresh produce, snacks, drinks, toilet paper, and other household items.
- Shoppers handle fragile items such as eggs and glass bottles with care.
- Features include exclusive deals and coupons, shopping lists, reordering favorite products, nutritional information, and diet filters.
- Listed retailers include Aldi, Publix, Costco, Safeway, and Wegmans, along with nearly 40,000 other retail locations across North America.
- Terms and conditions apply. Details: [https://www.instacart.com/help/section/360007996832](https://www.instacart.com/help/section/360007996832)

## Instacart user flows

- [Locked Feature Paywall](https://www.lazyweb.com/flow/instacart/locked-feature-paywall)

## More Food & Drink companies

- [3rd Wave Coffee Collection](https://www.lazyweb.com/company/3rd-wave-coffee-collection)
- [7 Eleven](https://www.lazyweb.com/company/7-eleven)
- [80 Acres Farms](https://www.lazyweb.com/company/80-acres-farms)
- [Aalo](https://www.lazyweb.com/company/aalo)
- [Aegir Project Brewery](https://www.lazyweb.com/company/aegir-project-brewery)
- [Aerofarms](https://www.lazyweb.com/company/aerofarms)
- [Air Protein](https://www.lazyweb.com/company/air-protein)
- [Albertsons](https://www.lazyweb.com/company/albertsons)

[Browse all Food & Drink companies](https://www.lazyweb.com/company/category/food-and-drink)

We provide access to the broader library through [Lazyweb](https://www.lazyweb.com/product), including free sign-up access to 281k+ screens.

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