farfetch

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8 steps

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1 Step 1

Luxury fashion shopping app home screen with a prominent product search bar, a promotional banner for new arrivals, and a callout encouraging users to personalize their experience with Register and Sign In buttons. Includes shopping bag/cart icon in the header, a featured product image, and bottom navigation tabs for Home, Search, Brands, Wishlist, and Profile.

2 Step 2

User registration screen with tabs for Sign In vs I’m New Here, allowing account creation via first name, last name, email, and password with a show/hide password toggle. Includes terms/privacy consent text, a marketing email opt-in switch, a Register button, and social sign-up options to continue with Apple, Google, or Facebook.

3 Step 3

User registration screen with tabs for Sign In vs I’m New Here, form fields for first name, last name, email, and password with validation and password visibility toggle, plus a newsletter opt-in switch and primary Register button. A system modal prompts to enable Face ID for future sign-ins with Cancel/Yes, and social login options to continue with Apple, Google, or Facebook.

4 Step 4

iOS system permission modal asking the user to allow the app to use Face ID for faster login. Provides two actions: “Don’t Allow” or “Allow” to enable biometric authentication.

5 Step 5

Membership promotional landing screen in a fashion shopping app featuring a hero image and copy explaining that purchases earn progress toward exclusive rewards. Includes a primary “Learn More” call-to-action to view membership benefits and details.

6 Step 6

Retail loyalty or rewards tier welcome screen announcing membership status (Bronze) with a brief summary of benefits like member-only sale access and rewards. Includes primary CTAs to Shop Now or Learn More beneath a large promotional hero image.

7 Step 7

Membership status and rewards progress screen showing the user’s tier (Bronze), a progress bar with current spend and amount needed to upgrade, plus an expandable “What does this mean? ” help section.

8 Step 8

Luxury fashion ecommerce home screen featuring a prominent search bar, a “just landed” new arrivals promo banner, and a new customer discount offer alongside a large hero product image. Top navigation includes a shopping bag/cart icon, with a bottom tab bar for Home, Search, Brands, Wishlist, and Profile.