We analyzed 4,814 detected experiments across 276 companies in July 2026. The home surface is the most-experimented labeled screen category, with 562 distinct experiments, ahead of cancel-subscription (371), account-login (167), and sign-up (127). DoorDash leads the company ranking with at least 45 detected home experiments, followed by Crumbl (at least 39), Apple Fitness (at least 32), Babbel (at least 23), and Etsy (at least 20).

These counts are lower bounds because 1,425 of 4,814 experiments have no screen category. They are observed before/after variations with inferred rationale, not company-confirmed A/B tests, and no lift is measured. For catalog- or content-driven apps, the practical focus is to test home-screen merchandising order and personalization-row logic while treating paywall experimentation as a separate track.

[Which Apps Run The Most Experiments On Their Home Screen?](<https://www.lazyweb.com/research/which-apps-experiment-most-on-home>)

Source observed: 2026-10-17T09:50:28.920Z. Last checked: 2026-10-20T06:52:40.326+00:00.

[Full page Markdown](<https://www.lazyweb.com/pages/f00f2aed-b57a-4e70-8767-a6a37740ae19.md>)

Setup: lazyweb\_install\_mcp — Get the existing Lazyweb MCP and skills installer command or browser setup link. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer.
GET https://www.lazyweb.com/api/public/v1/convert
Required inputs: none

Local setup command: curl -fsSL https://www.lazyweb.com/install.sh | bash
Browser setup: https://www.lazyweb.com/mcp-install
Full guide: https://www.lazyweb.com/developers.md
Authenticated MCP: https://www.lazyweb.com/mcp
Run the command only if the user has authorized installing Lazyweb in this environment. Otherwise obtain that authorization first. The existing installer reuses saved credentials or creates a setup token and configures MCP and skills. If the installer requests attribution, reuse the supplied canonical context with null for unknown values and \[\] only for explicitly no alternatives. Keep context in JSON bodies, never URL query strings. Hosted agents without a shell should use the browser setup link. Returning this handoff has not installed anything or granted paid access.

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```text
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```
