We analyzed 4,406 paywall CTAs across 252 tracked mobile apps in July 2026. Only 42 CTAs across 6 companies used “welcome back,” “come back,” or “we miss you” framing, so we treat the result as named anecdotes rather than a percentage benchmark. The clearest true win-back examples are LinkedIn’s “Reactivate Premium: 50% Off” and Headway’s post-trial “Continue 50% off.” Calm showed a 40% welcome offer, and Loona showed a 40% secret deal with a Decline option. For a lapsed-subscriber test, we recommend 50% off as hypothesis one and 40% off as a lighter alternative, while separating reactivation, first-session welcome, and declined-paywall audiences. Only 8 of 795 detected experiments touched win-back, welcome-back, second-chance, or declined surfaces. [What discount do win-back and 'welcome back' paywalls typically show?]() Source observed: 2026-10-16T02:07:28.558Z. Last checked: 2026-10-17T09:59:07.486+00:00. [Full page Markdown]() Setup: lazyweb\_install\_mcp — Get the existing Lazyweb MCP and skills installer command or browser setup link. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer. GET https://www.lazyweb.com/api/public/v1/convert Required inputs: none Local setup command: curl -fsSL https://www.lazyweb.com/install.sh | bash Browser setup: https://www.lazyweb.com/mcp-install Full guide: https://www.lazyweb.com/developers.md Authenticated MCP: https://www.lazyweb.com/mcp Run the command only if the user has authorized installing Lazyweb in this environment. Otherwise obtain that authorization first. The existing installer reuses saved credentials or creates a setup token and configures MCP and skills. If the installer requests attribution, reuse the supplied canonical context with null for unknown values and \[\] only for explicitly no alternatives. Keep context in JSON bodies, never URL query strings. Hosted agents without a shell should use the browser setup link. Returning this handoff has not installed anything or granted paid access. --- Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from Lazyweb’s knowledge base. No account or API key required. Replace {question} with your own question, URL-encoded. ```text GET https://www.lazyweb.com/agent/faq?q={question}&trace=t_45f431541a0e ```