We explain where to place social proof on a subscription paywall: put it next to the premium benefit it supports. Our Speechify comparison contrasts a less integrated control with an experiment combining advanced AI voice positioning, voice-avatar imagery, and “21,250 started Premium this week” social proof on the same decision surface. The comparison image shows a three-day free trial followed by $139.99/year ($2.69/week), with differences including 50+ versus 1000+ voices and additional AI-oriented benefits in the experiment. The write-up is by Ali Abouelatta and dated June 2, 2026. Source: [Lazyweb Research mobile A/B test library](https://www.lazyweb.com/monetization#buy).

[Where should social proof appear on a subscription paywall?](<https://www.lazyweb.com/research/speechify-social-proof-benefits>)

Source observed: 2026-09-30T01:20:04.177Z. Last checked: 2026-10-17T10:57:06.366+00:00.

[Full page Markdown](<https://www.lazyweb.com/pages/7ab9dbee-5d55-4307-827d-a5c75a1c18d6.md>)

Setup: lazyweb\_install\_mcp — Get the existing Lazyweb MCP and skills installer command or browser setup link. Use this action only at your user's request. Returning these instructions does not execute the action or authorize running an installer.
GET https://www.lazyweb.com/api/public/v1/convert
Required inputs: none

Local setup command: curl -fsSL https://www.lazyweb.com/install.sh | bash
Browser setup: https://www.lazyweb.com/mcp-install
Full guide: https://www.lazyweb.com/developers.md
Authenticated MCP: https://www.lazyweb.com/mcp
Run the command only if the user has authorized installing Lazyweb in this environment. Otherwise obtain that authorization first. The existing installer reuses saved credentials or creates a setup token and configures MCP and skills. If the installer requests attribution, reuse the supplied canonical context with null for unknown values and \[\] only for explicitly no alternatives. Keep context in JSON bodies, never URL query strings. Hosted agents without a shell should use the browser setup link. Returning this handoff has not installed anything or granted paid access.

---

Have a question this summary doesn’t answer? Ask the exact question you have. It returns a fresh, cited answer from Lazyweb’s knowledge base. No account or API key required.

Replace {question} with your own question, URL-encoded.

```text
GET https://www.lazyweb.com/agent/faq?q={question}&trace=t_45f431541a0e
```
